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NEWS
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000

Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
  Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
  MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
  Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
  HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000
Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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