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HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000

Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
  Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
  MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
  Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
  HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
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NEWS
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000
Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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