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HBO's Art of Thrones creates immersive experience to hype TV show
POSTED 27 Apr 2016 . BY Tom Anstey
The view of atmosphere at HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.

Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space.

For the exhibition, HBO selected a diverse group of artists to reinterpret scenes from the series through “elaborate and mesmerising art installations, bringing The Seven Kingdoms to life.”

Among the works on display Pop Chart Lab – experts in creating infographics – organised the show’s notorious Red Wedding massacre into a 12-foot (3.6m) high illuminated manuscript made up of illustrated graphs and symbols carved onto red glass. Designed to represent the theme of the rise and fall of power throughout the multiple series, art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show. Two separate artists also re-envisioned some of the show’s characters in portrait form, with graffiti and street muralist Tristan Eaton creating a large-scale painting of Daenerys Targaryen and illustrator Marcos Chin’s projecting and animated version of Brienne of Tarth. Finally, one of the installations most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions.

Game of Thrones embodies creativity at its finest,” said Lucinda Martinez, senior vice president of HBO Multicultural Marketing. “Art The Throne celebrates imagination, ingenuity, and creative genius, the foundation upon which Westeros is built. HBO is excited to embark on this creative journey; we’re thrilled to share these creations with the Game of Thrones and artistic communities.”

Art the Throne launched on 16 April with the release of five video diaries capturing the artists’ creative process. An event took place on 20 April with a number of high-profile celebrities and actors from the show in attendance, with the show wrapping up on 21 April.

One of the installation’s most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions Credit: Getty Images for HBO
Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space. Credit: Slaven Vlasic/Getty Images for HBO
Credit: Getty Images for HBO
Credit: Getty Images for HBO
Two separate artists also re-envisioned some of the show’s characters in portrait form Credit: Getty Images for HBO
Game of Thrones actress Hannah Murray was in attendance at the event Credit: Getty Images for HBO
Wyfclef Jean attends HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
Art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show Credit: Getty Images for HBO
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With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
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NEWS
HBO's Art of Thrones creates immersive experience to hype TV show
POSTED 27 Apr 2016 . BY Tom Anstey
The view of atmosphere at HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.

Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space.

For the exhibition, HBO selected a diverse group of artists to reinterpret scenes from the series through “elaborate and mesmerising art installations, bringing The Seven Kingdoms to life.”

Among the works on display Pop Chart Lab – experts in creating infographics – organised the show’s notorious Red Wedding massacre into a 12-foot (3.6m) high illuminated manuscript made up of illustrated graphs and symbols carved onto red glass. Designed to represent the theme of the rise and fall of power throughout the multiple series, art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show. Two separate artists also re-envisioned some of the show’s characters in portrait form, with graffiti and street muralist Tristan Eaton creating a large-scale painting of Daenerys Targaryen and illustrator Marcos Chin’s projecting and animated version of Brienne of Tarth. Finally, one of the installations most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions.

Game of Thrones embodies creativity at its finest,” said Lucinda Martinez, senior vice president of HBO Multicultural Marketing. “Art The Throne celebrates imagination, ingenuity, and creative genius, the foundation upon which Westeros is built. HBO is excited to embark on this creative journey; we’re thrilled to share these creations with the Game of Thrones and artistic communities.”

Art the Throne launched on 16 April with the release of five video diaries capturing the artists’ creative process. An event took place on 20 April with a number of high-profile celebrities and actors from the show in attendance, with the show wrapping up on 21 April.

One of the installation’s most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions Credit: Getty Images for HBO
Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space. Credit: Slaven Vlasic/Getty Images for HBO
Credit: Getty Images for HBO
Credit: Getty Images for HBO
Two separate artists also re-envisioned some of the show’s characters in portrait form Credit: Getty Images for HBO
Game of Thrones actress Hannah Murray was in attendance at the event Credit: Getty Images for HBO
Wyfclef Jean attends HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
Art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show Credit: Getty Images for HBO
RELATED STORIES
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
White Walkers and dragons invade Belfast as part of Game of Thrones tourism push for Northern Ireland


As part of Northern Ireland’s strategy to use Game of Thrones to boost tourism numbers in the country where the hit HBO show is mainly filmed, Tourism Ireland has created a frozen fountain and a life-size fire-breathing dragon at Belfast Zoo.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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