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HBO's Art of Thrones creates immersive experience to hype TV show
POSTED 27 Apr 2016 . BY Tom Anstey
The view of atmosphere at HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.

Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space.

For the exhibition, HBO selected a diverse group of artists to reinterpret scenes from the series through “elaborate and mesmerising art installations, bringing The Seven Kingdoms to life.”

Among the works on display Pop Chart Lab – experts in creating infographics – organised the show’s notorious Red Wedding massacre into a 12-foot (3.6m) high illuminated manuscript made up of illustrated graphs and symbols carved onto red glass. Designed to represent the theme of the rise and fall of power throughout the multiple series, art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show. Two separate artists also re-envisioned some of the show’s characters in portrait form, with graffiti and street muralist Tristan Eaton creating a large-scale painting of Daenerys Targaryen and illustrator Marcos Chin’s projecting and animated version of Brienne of Tarth. Finally, one of the installations most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions.

Game of Thrones embodies creativity at its finest,” said Lucinda Martinez, senior vice president of HBO Multicultural Marketing. “Art The Throne celebrates imagination, ingenuity, and creative genius, the foundation upon which Westeros is built. HBO is excited to embark on this creative journey; we’re thrilled to share these creations with the Game of Thrones and artistic communities.”

Art the Throne launched on 16 April with the release of five video diaries capturing the artists’ creative process. An event took place on 20 April with a number of high-profile celebrities and actors from the show in attendance, with the show wrapping up on 21 April.

One of the installation’s most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions Credit: Getty Images for HBO
Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space. Credit: Slaven Vlasic/Getty Images for HBO
Credit: Getty Images for HBO
Credit: Getty Images for HBO
Two separate artists also re-envisioned some of the show’s characters in portrait form Credit: Getty Images for HBO
Game of Thrones actress Hannah Murray was in attendance at the event Credit: Getty Images for HBO
Wyfclef Jean attends HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
Art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show Credit: Getty Images for HBO
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NEWS
HBO's Art of Thrones creates immersive experience to hype TV show
POSTED 27 Apr 2016 . BY Tom Anstey
The view of atmosphere at HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.

Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space.

For the exhibition, HBO selected a diverse group of artists to reinterpret scenes from the series through “elaborate and mesmerising art installations, bringing The Seven Kingdoms to life.”

Among the works on display Pop Chart Lab – experts in creating infographics – organised the show’s notorious Red Wedding massacre into a 12-foot (3.6m) high illuminated manuscript made up of illustrated graphs and symbols carved onto red glass. Designed to represent the theme of the rise and fall of power throughout the multiple series, art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show. Two separate artists also re-envisioned some of the show’s characters in portrait form, with graffiti and street muralist Tristan Eaton creating a large-scale painting of Daenerys Targaryen and illustrator Marcos Chin’s projecting and animated version of Brienne of Tarth. Finally, one of the installations most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions.

Game of Thrones embodies creativity at its finest,” said Lucinda Martinez, senior vice president of HBO Multicultural Marketing. “Art The Throne celebrates imagination, ingenuity, and creative genius, the foundation upon which Westeros is built. HBO is excited to embark on this creative journey; we’re thrilled to share these creations with the Game of Thrones and artistic communities.”

Art the Throne launched on 16 April with the release of five video diaries capturing the artists’ creative process. An event took place on 20 April with a number of high-profile celebrities and actors from the show in attendance, with the show wrapping up on 21 April.

One of the installation’s most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions Credit: Getty Images for HBO
Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space. Credit: Slaven Vlasic/Getty Images for HBO
Credit: Getty Images for HBO
Credit: Getty Images for HBO
Two separate artists also re-envisioned some of the show’s characters in portrait form Credit: Getty Images for HBO
Game of Thrones actress Hannah Murray was in attendance at the event Credit: Getty Images for HBO
Wyfclef Jean attends HBO's Art the Throne: Immersive Art Experience at The Angel Orensanz Foundation Credit: Getty Images for HBO
Art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show Credit: Getty Images for HBO
RELATED STORIES
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
White Walkers and dragons invade Belfast as part of Game of Thrones tourism push for Northern Ireland


As part of Northern Ireland’s strategy to use Game of Thrones to boost tourism numbers in the country where the hit HBO show is mainly filmed, Tourism Ireland has created a frozen fountain and a life-size fire-breathing dragon at Belfast Zoo.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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