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NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
  Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
  FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
  FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
  FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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