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NEWS
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
The experience is scheduled to open in Q3 of 2016 Credit: Skanes Djurpark
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

RELATED STORIES
  Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
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NEWS
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
The experience is scheduled to open in Q3 of 2016 Credit: Skanes Djurpark
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

RELATED STORIES
Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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