Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Final openings due at vast Gensler-designed American Dream mega-mall
POSTED 04 Feb 2020 . BY Stu Robarts
The destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions Credit: Angela Pham, courtesy of American Dream

With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.
– Joseph Lauro
The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.

Developed by Triple Five Group and designed by Gensler, the destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions.

According to Don Ghermezian, president of American Dream, this mix of leisure, entertainment and retail elements is a key part of Triple Five's approach.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar, he explained. "Guests will experience something completely unique each time they visit–this project will be the realization of their wildest dreams.”

This is manifested by the six huge atriums of the complex, which variously house a hub for live events and social gathering, Big SNOW – said to be the first indoor snowpark in North America, DreamWorks Water Park – said to be the largest indoor water park in North America – and Nickelodeon Universe Theme Park – claimed to be the largest indoor theme park in the Western Hemisphere.

There's also an NHL-sized ice-skating rink, a performing arts theatre, a kids' activity centre, a luxury cinema, a 300ft (91m) observation wheel overlooking Manhattan, a Sea Life Aquarium, a Legoland Discovery Center, a climbing centre and two 18-hole miniature golf courses.

"The architecture of the project is uniquely linked to the visitor experience," said Joseph Lauro, managing director and principal at Gensler." With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.

"Ranging from site-specific art installations to an indoor meadow where rabbits roam, these surprises enhance the visitor journey rather than direct guests down a straight corridor. We also had to balance creating an intimate, personal experience while conveying the complete entertainment offering that is available since it makes up more than half of the complex. With retail being ancillary to the attractions, the stores around each entertainment offering were curated to complement the experience."
Big SNOW is said to be the first indoor snowpark in North America Credit: Angela Pham, courtesy of American Dream
Credit: Angela Pham, courtesy of American Dream
The complex houses an NHL-sized ice-skating rink Credit: Angela Pham, courtesy of American Dream
Nickelodeon Universe Theme Park is claimed to be the largest indoor theme park in the Western Hemisphere Credit: Angela Pham, courtesy of American Dream
PROJECT PROFILE:

american dream
Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.


RELATED STORIES
  Nickelodeon plans indoor theme park as part of US$5bn US mega mall


Nickelodeon has unveiled plans to build the largest indoor amusement park in the western hemisphere as part of New Jersey’s under-construction American Dream Meadowlands mall and leisure complex.
  Exclusive: Shrek and Kung Fu Panda to star at DreamWorks waterpark in American Dream mega mall


Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Final openings due at vast Gensler-designed American Dream mega-mall
POSTED 04 Feb 2020 . BY Stu Robarts
The destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions Credit: Angela Pham, courtesy of American Dream
With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.
– Joseph Lauro
The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.

Developed by Triple Five Group and designed by Gensler, the destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions.

According to Don Ghermezian, president of American Dream, this mix of leisure, entertainment and retail elements is a key part of Triple Five's approach.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar, he explained. "Guests will experience something completely unique each time they visit–this project will be the realization of their wildest dreams.”

This is manifested by the six huge atriums of the complex, which variously house a hub for live events and social gathering, Big SNOW – said to be the first indoor snowpark in North America, DreamWorks Water Park – said to be the largest indoor water park in North America – and Nickelodeon Universe Theme Park – claimed to be the largest indoor theme park in the Western Hemisphere.

There's also an NHL-sized ice-skating rink, a performing arts theatre, a kids' activity centre, a luxury cinema, a 300ft (91m) observation wheel overlooking Manhattan, a Sea Life Aquarium, a Legoland Discovery Center, a climbing centre and two 18-hole miniature golf courses.

"The architecture of the project is uniquely linked to the visitor experience," said Joseph Lauro, managing director and principal at Gensler." With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.

"Ranging from site-specific art installations to an indoor meadow where rabbits roam, these surprises enhance the visitor journey rather than direct guests down a straight corridor. We also had to balance creating an intimate, personal experience while conveying the complete entertainment offering that is available since it makes up more than half of the complex. With retail being ancillary to the attractions, the stores around each entertainment offering were curated to complement the experience."
Big SNOW is said to be the first indoor snowpark in North America Credit: Angela Pham, courtesy of American Dream
Credit: Angela Pham, courtesy of American Dream
The complex houses an NHL-sized ice-skating rink Credit: Angela Pham, courtesy of American Dream
Nickelodeon Universe Theme Park is claimed to be the largest indoor theme park in the Western Hemisphere Credit: Angela Pham, courtesy of American Dream
RELATED STORIES
Nickelodeon plans indoor theme park as part of US$5bn US mega mall


Nickelodeon has unveiled plans to build the largest indoor amusement park in the western hemisphere as part of New Jersey’s under-construction American Dream Meadowlands mall and leisure complex.
Exclusive: Shrek and Kung Fu Panda to star at DreamWorks waterpark in American Dream mega mall


Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS