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NEWS
Final openings due at vast Gensler-designed American Dream mega-mall
POSTED 04 Feb 2020 . BY Stu Robarts
The destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions Credit: Angela Pham, courtesy of American Dream

With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.
– Joseph Lauro
The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.

Developed by Triple Five Group and designed by Gensler, the destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions.

According to Don Ghermezian, president of American Dream, this mix of leisure, entertainment and retail elements is a key part of Triple Five's approach.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar, he explained. "Guests will experience something completely unique each time they visit–this project will be the realization of their wildest dreams.”

This is manifested by the six huge atriums of the complex, which variously house a hub for live events and social gathering, Big SNOW – said to be the first indoor snowpark in North America, DreamWorks Water Park – said to be the largest indoor water park in North America – and Nickelodeon Universe Theme Park – claimed to be the largest indoor theme park in the Western Hemisphere.

There's also an NHL-sized ice-skating rink, a performing arts theatre, a kids' activity centre, a luxury cinema, a 300ft (91m) observation wheel overlooking Manhattan, a Sea Life Aquarium, a Legoland Discovery Center, a climbing centre and two 18-hole miniature golf courses.

"The architecture of the project is uniquely linked to the visitor experience," said Joseph Lauro, managing director and principal at Gensler." With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.

"Ranging from site-specific art installations to an indoor meadow where rabbits roam, these surprises enhance the visitor journey rather than direct guests down a straight corridor. We also had to balance creating an intimate, personal experience while conveying the complete entertainment offering that is available since it makes up more than half of the complex. With retail being ancillary to the attractions, the stores around each entertainment offering were curated to complement the experience."
Big SNOW is said to be the first indoor snowpark in North America Credit: Angela Pham, courtesy of American Dream
Credit: Angela Pham, courtesy of American Dream
The complex houses an NHL-sized ice-skating rink Credit: Angela Pham, courtesy of American Dream
Nickelodeon Universe Theme Park is claimed to be the largest indoor theme park in the Western Hemisphere Credit: Angela Pham, courtesy of American Dream
PROJECT PROFILE:

american dream
Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.


RELATED STORIES
  Nickelodeon plans indoor theme park as part of US$5bn US mega mall


Nickelodeon has unveiled plans to build the largest indoor amusement park in the western hemisphere as part of New Jersey’s under-construction American Dream Meadowlands mall and leisure complex.
  Exclusive: Shrek and Kung Fu Panda to star at DreamWorks waterpark in American Dream mega mall


Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.
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NEWS
Final openings due at vast Gensler-designed American Dream mega-mall
POSTED 04 Feb 2020 . BY Stu Robarts
The destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions Credit: Angela Pham, courtesy of American Dream
With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.
– Joseph Lauro
The final retail and dining offerings are due to open next month the vast American Dream leisure, entertainment and retail complex in the US state of New Jersey, which opened in October having broken ground in 2004.

Developed by Triple Five Group and designed by Gensler, the destination covers 3,000,000 sq ft (280,000sq m), with over 450 stores and 15 attractions.

According to Don Ghermezian, president of American Dream, this mix of leisure, entertainment and retail elements is a key part of Triple Five's approach.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar, he explained. "Guests will experience something completely unique each time they visit–this project will be the realization of their wildest dreams.”

This is manifested by the six huge atriums of the complex, which variously house a hub for live events and social gathering, Big SNOW – said to be the first indoor snowpark in North America, DreamWorks Water Park – said to be the largest indoor water park in North America – and Nickelodeon Universe Theme Park – claimed to be the largest indoor theme park in the Western Hemisphere.

There's also an NHL-sized ice-skating rink, a performing arts theatre, a kids' activity centre, a luxury cinema, a 300ft (91m) observation wheel overlooking Manhattan, a Sea Life Aquarium, a Legoland Discovery Center, a climbing centre and two 18-hole miniature golf courses.

"The architecture of the project is uniquely linked to the visitor experience," said Joseph Lauro, managing director and principal at Gensler." With a destination as large as American Dream, it was important to design a circulation path that guides people to where they want to go while also integrating unexpected moments of excitement and discovery along the way.

"Ranging from site-specific art installations to an indoor meadow where rabbits roam, these surprises enhance the visitor journey rather than direct guests down a straight corridor. We also had to balance creating an intimate, personal experience while conveying the complete entertainment offering that is available since it makes up more than half of the complex. With retail being ancillary to the attractions, the stores around each entertainment offering were curated to complement the experience."
Big SNOW is said to be the first indoor snowpark in North America Credit: Angela Pham, courtesy of American Dream
Credit: Angela Pham, courtesy of American Dream
The complex houses an NHL-sized ice-skating rink Credit: Angela Pham, courtesy of American Dream
Nickelodeon Universe Theme Park is claimed to be the largest indoor theme park in the Western Hemisphere Credit: Angela Pham, courtesy of American Dream
RELATED STORIES
Nickelodeon plans indoor theme park as part of US$5bn US mega mall


Nickelodeon has unveiled plans to build the largest indoor amusement park in the western hemisphere as part of New Jersey’s under-construction American Dream Meadowlands mall and leisure complex.
Exclusive: Shrek and Kung Fu Panda to star at DreamWorks waterpark in American Dream mega mall


Canadian water ride specialist ProSlide is working with the Triple Five real estate company on the multi-million-dollar waterpark section of the upcoming American Dream project in New Jersey.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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