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NEWS
'Family day out' vision for Olympic venues
POSTED 08 Dec 2011 . BY Pete Hayman
A new London Assembly report has called for the Olympic Park venues to be promoted as a "family day out", with joint tickets and additional attractions to boost the local economy.

Park Life has been produced by the Economy, Culture and Sport (ECS) committee and focuses on the legacy of facilities such as the Velopark and the Handball Arena.

The report also investigated the future of the Aquatics Centre and the Eton Manor hockey and tennis centre after the 2012 Games.

It has been recommended the four facilities are marketed as a single destination that is open to the public for at least 80 per cent of the time.

Both the Olympic Park Legacy Company (OPLC) and Lee Valley Regional Park Authority (LVRPA) have been urged to develop joint ticketing schemes by the committee.

Meanwhile, both organisations have also been asked to look into the development of a series of "complementary visitor attractions" sited near the four venues as part of the experience.

ECS committee chair Dee Doocey said: "Getting people through the doors is key to the long-term viability of the Olympic Park venues.

"That means promoting the area as a single destination with a range of things to do - a place where visitors can not only go swimming, but also have lunch, visit an exhibition and do a bit of shopping all in one place."

Earlier this year, an ECS committee meeting heard from the LVRPA chief executive, Shaun Dawson, who told members that Munich's Olympic Park had operated successfully since the 1972 Games.

Despite the 2005 relocation of Bayern Munich football club to a stadium elsewhere in the German city, Dawson said the introduction of a Sea Life Centre had reinvigorated the site.

"[Munich] bought on board Sea Life Centre [the aquarium brand owned by Merlin Entertainments] and that has been a roaring success. It's added another dimension and that was driven by Bayern Munich moving out," he said.
MORE NEWS
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The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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Salary: £30,190 - £32,636pa + matched pension + benefits
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NEWS
'Family day out' vision for Olympic venues
POSTED 08 Dec 2011 . BY Pete Hayman
A new London Assembly report has called for the Olympic Park venues to be promoted as a "family day out", with joint tickets and additional attractions to boost the local economy.

Park Life has been produced by the Economy, Culture and Sport (ECS) committee and focuses on the legacy of facilities such as the Velopark and the Handball Arena.

The report also investigated the future of the Aquatics Centre and the Eton Manor hockey and tennis centre after the 2012 Games.

It has been recommended the four facilities are marketed as a single destination that is open to the public for at least 80 per cent of the time.

Both the Olympic Park Legacy Company (OPLC) and Lee Valley Regional Park Authority (LVRPA) have been urged to develop joint ticketing schemes by the committee.

Meanwhile, both organisations have also been asked to look into the development of a series of "complementary visitor attractions" sited near the four venues as part of the experience.

ECS committee chair Dee Doocey said: "Getting people through the doors is key to the long-term viability of the Olympic Park venues.

"That means promoting the area as a single destination with a range of things to do - a place where visitors can not only go swimming, but also have lunch, visit an exhibition and do a bit of shopping all in one place."

Earlier this year, an ECS committee meeting heard from the LVRPA chief executive, Shaun Dawson, who told members that Munich's Olympic Park had operated successfully since the 1972 Games.

Despite the 2005 relocation of Bayern Munich football club to a stadium elsewhere in the German city, Dawson said the introduction of a Sea Life Centre had reinvigorated the site.

"[Munich] bought on board Sea Life Centre [the aquarium brand owned by Merlin Entertainments] and that has been a roaring success. It's added another dimension and that was driven by Bayern Munich moving out," he said.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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