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NEWS
'Family day out' vision for Olympic venues
POSTED 08 Dec 2011 . BY Pete Hayman
A new London Assembly report has called for the Olympic Park venues to be promoted as a "family day out", with joint tickets and additional attractions to boost the local economy.

Park Life has been produced by the Economy, Culture and Sport (ECS) committee and focuses on the legacy of facilities such as the Velopark and the Handball Arena.

The report also investigated the future of the Aquatics Centre and the Eton Manor hockey and tennis centre after the 2012 Games.

It has been recommended the four facilities are marketed as a single destination that is open to the public for at least 80 per cent of the time.

Both the Olympic Park Legacy Company (OPLC) and Lee Valley Regional Park Authority (LVRPA) have been urged to develop joint ticketing schemes by the committee.

Meanwhile, both organisations have also been asked to look into the development of a series of "complementary visitor attractions" sited near the four venues as part of the experience.

ECS committee chair Dee Doocey said: "Getting people through the doors is key to the long-term viability of the Olympic Park venues.

"That means promoting the area as a single destination with a range of things to do - a place where visitors can not only go swimming, but also have lunch, visit an exhibition and do a bit of shopping all in one place."

Earlier this year, an ECS committee meeting heard from the LVRPA chief executive, Shaun Dawson, who told members that Munich's Olympic Park had operated successfully since the 1972 Games.

Despite the 2005 relocation of Bayern Munich football club to a stadium elsewhere in the German city, Dawson said the introduction of a Sea Life Centre had reinvigorated the site.

"[Munich] bought on board Sea Life Centre [the aquarium brand owned by Merlin Entertainments] and that has been a roaring success. It's added another dimension and that was driven by Bayern Munich moving out," he said.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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NEWS
'Family day out' vision for Olympic venues
POSTED 08 Dec 2011 . BY Pete Hayman
A new London Assembly report has called for the Olympic Park venues to be promoted as a "family day out", with joint tickets and additional attractions to boost the local economy.

Park Life has been produced by the Economy, Culture and Sport (ECS) committee and focuses on the legacy of facilities such as the Velopark and the Handball Arena.

The report also investigated the future of the Aquatics Centre and the Eton Manor hockey and tennis centre after the 2012 Games.

It has been recommended the four facilities are marketed as a single destination that is open to the public for at least 80 per cent of the time.

Both the Olympic Park Legacy Company (OPLC) and Lee Valley Regional Park Authority (LVRPA) have been urged to develop joint ticketing schemes by the committee.

Meanwhile, both organisations have also been asked to look into the development of a series of "complementary visitor attractions" sited near the four venues as part of the experience.

ECS committee chair Dee Doocey said: "Getting people through the doors is key to the long-term viability of the Olympic Park venues.

"That means promoting the area as a single destination with a range of things to do - a place where visitors can not only go swimming, but also have lunch, visit an exhibition and do a bit of shopping all in one place."

Earlier this year, an ECS committee meeting heard from the LVRPA chief executive, Shaun Dawson, who told members that Munich's Olympic Park had operated successfully since the 1972 Games.

Despite the 2005 relocation of Bayern Munich football club to a stadium elsewhere in the German city, Dawson said the introduction of a Sea Life Centre had reinvigorated the site.

"[Munich] bought on board Sea Life Centre [the aquarium brand owned by Merlin Entertainments] and that has been a roaring success. It's added another dimension and that was driven by Bayern Munich moving out," he said.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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