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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
  UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
  Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
  Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
  Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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