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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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