Disney-themed attractions are due to pop up at London's Westfield shopping centres, with a number of campaigns and activities scheduled for 2017.

The partnership between Westfield and the iconic children's brand will result in Disney-branded play areas unveiled at both the former's Stratford City and Shepherd's Bush locations.

Winnie-the-Pooh and Friends will be the first theme in Q1, with specially designed family rooms transformed into the 100 Acre Wood.

In the second quarter of the year, two Mickey Mouse-themed play zones will open to the public, offering physical and interactive play features for pre-schoolers. Finally, Westfield Stratford City will gain a new Frozen-themed play zone, which will debut in Q3.

The attractions will be part of the “Destination Westfield” campaign, with a Star Wars fashion campaign at the forefront.

“We are delighted to be partnering with Westfield to add Disney magic to these fantastic shopping centres,” said Anna Hill, chief marketing officer, The Walt Disney Company UK & Ireland.

“We know how much our characters and stories resonate with families of all ages so they are the perfect choice to bring fun, original and innovative entertainment to the thousands who visit Westfield each day.”