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NEWS
Iron Man takes flight with new Hong Kong Disneyland experience
POSTED 19 Jan 2017 . BY Tom Anstey
The world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra
Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.

Complete with flight simulators, 3-D projection, surround sound and other special effects, the world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra.

The attraction also offer opportunities to meet Iron Man in person during the adventure, and to try on the Iron Man armor virtually, with four exhibition halls showcasing objects such as Captain America’s prototype shield, the Iron Man Mark III suit, the first miniaturized Arc Reactor, the unbreakable Stark Everglass, the MyJARVIS intelligent home system, and a collection of Iron Wings.

Guests can also buy Iron Man merchandise from the new Expo Shop and enjoy a range of Iron Man-themed dining options at the resort hotels.

“This first Iron Man ride-through attraction and immersive interactive experience will truly make Hong Kong proud, as more than 70 Disney Imagineers from the city contributed their innovative talent working hand in hand with the international Walt Disney Imagineering team and the Marvel team to create this world’s first Iron Man-themed area,” said Bob Chapek, chair of Walt Disney Parks & Resorts.

"We are always pushing the boundaries of creativity and innovation so that our guests can step into the magical worlds of their favourite stories and meet their most beloved characters.”

As part of its development plan, a new Marvel-themed ride will debut in 2018, with further Marvel-themed expansions planned, including a ride based on The Avengers.
RELATED STORIES
  Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
  Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
  Hong Kong Disneyland targets Asian tourists with Iron Man attraction


Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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NEWS
Iron Man takes flight with new Hong Kong Disneyland experience
POSTED 19 Jan 2017 . BY Tom Anstey
The world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra
Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.

Complete with flight simulators, 3-D projection, surround sound and other special effects, the world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra.

The attraction also offer opportunities to meet Iron Man in person during the adventure, and to try on the Iron Man armor virtually, with four exhibition halls showcasing objects such as Captain America’s prototype shield, the Iron Man Mark III suit, the first miniaturized Arc Reactor, the unbreakable Stark Everglass, the MyJARVIS intelligent home system, and a collection of Iron Wings.

Guests can also buy Iron Man merchandise from the new Expo Shop and enjoy a range of Iron Man-themed dining options at the resort hotels.

“This first Iron Man ride-through attraction and immersive interactive experience will truly make Hong Kong proud, as more than 70 Disney Imagineers from the city contributed their innovative talent working hand in hand with the international Walt Disney Imagineering team and the Marvel team to create this world’s first Iron Man-themed area,” said Bob Chapek, chair of Walt Disney Parks & Resorts.

"We are always pushing the boundaries of creativity and innovation so that our guests can step into the magical worlds of their favourite stories and meet their most beloved characters.”

As part of its development plan, a new Marvel-themed ride will debut in 2018, with further Marvel-themed expansions planned, including a ride based on The Avengers.
RELATED STORIES
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
Hong Kong Disneyland targets Asian tourists with Iron Man attraction


Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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PRINT SUBSCRIPTIONS
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