Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Schmidt Hammer Lassen reveal dynamic Detroit development
POSTED 29 Aug 2017 . BY Kim Megson
Monroe Blocks will see the addition of Detroit's first high- rise office and residential tower in a decades Credit: Schmidt Hammer Lassen

From our earliest visits, we experienced the unique optimism, energy and entrepreneurial spirit that defines Detroit. This project is very much a part of that movement
– Kristian Ahlmark, senior SHL partner
Danish architects Schmidt Hammer Lassen Architects (SHL) have revealed the design of their first US project – a major mixed-use development in downtown Detroit.

SHL, working in collaboration with developer Bedrock Detroit, local architects Neumann Smith, engineering firm Buro Happold and landscape architects SLA, have conceived a “destination and an icon for the future development of the city.”

Their project, called Monroe Blocks, will see the addition of Detroit's first high- rise office and residential tower in a decades. The architects will also re-establish historic alleyways around the building and introduce 4,400sq m (47,300sq ft) of new 24-hour public plazas and green spaces.

"What we're doing from a public space standpoint within the development is going to be special," said Dan Mullen, president of Bedrock's real estate arm. "It's not just a big, tall building. It's a big, tall building that interacts with street level and public spaces throughout. There's going to be different pods and nods of great spaces to hang out and for people to get together."

Exhibition spaces, performance venues, shops, grocery stores, food markets, and facilities for entertainment, sport and leisure are all planned.

SHL senior partner Kristian Ahlmark said: “I believe everyone living in the Western world has at some point been influenced or touched by Detroit. We all know or can relate to its legacy: the US automobile industry, the architecture of Albert Kahn and Woodward, and obviously the music.

“From our earliest visits, we experienced the unique optimism, energy and entrepreneurial spirit that defines Detroit. This project is very much a part of that movement. The challenge has been to create a new way of defining central business districts as a diverse and multifunctional area for the benefit of the wider community.

“We always try to think urbanism, city space and the built environment in that order. Here, we found many existing spaces that held a great amount of urban qualities, but laid undefined due to the vast amount of open space.

“Our project is very much about stitching together and re-establishing some of the indisputable qualities of the original masterplan. Whilst at the same time we aim to frame a new contemporary approach to city life - build on some of the keywords that Detroit is made of: density, dynamism and diversity."

The Monroe Blocks development is set to break ground in early 2018 and will complete in early 2022.
The architects wil introduce 4,400sq m (47,300sq ft) of new 24-hour public plazas and green spaces Credit: Schmidt Hammer Lassen
Historic alleyways around the building are being rejoined, better connecting downtown landmarks Credit: Schmidt Hammer Lassen
Exhibition spaces, performance venues, shops, food markets, and facilities for entertainment, sport and leisure are all planned Credit: Schmidt Hammer Lassen
RELATED STORIES
  Schmidt Hammer Lassen win competition to revamp colossal Copenhagen mall as leisure destination


Danish architecture studio Schmidt Hammer Lassen Architects (SHL) have unveiled their “transformative design” for one of Scandinavia's largest retail destinations: the Fisketorvet - Copenhagen Mall.
  Schmidt Hammer Lassen complete dynamic theatre ‘that dares to be different’


Denmark's first newly built theatre in over a century has opened outside the capital Copenhagen as “a cultural dynamo for the entire region.”
  Schmidt Hammer Lassen Architects win international design competition for towering public meeting space Stavanger, Norway


Schmidt Hammer Lassen Architects have won an international architecture competition to design “a new public centre” for the city of Stavanger, Norway.
  Schmidt Hammer Lassen embrace feng shui for mountain gallery in China


Danish practice Schmidt Hammer Lassen Architects have broken ground on an art gallery and clubhouse in southern China, built in the centre of a lake.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Schmidt Hammer Lassen reveal dynamic Detroit development
POSTED 29 Aug 2017 . BY Kim Megson
Monroe Blocks will see the addition of Detroit's first high- rise office and residential tower in a decades Credit: Schmidt Hammer Lassen
From our earliest visits, we experienced the unique optimism, energy and entrepreneurial spirit that defines Detroit. This project is very much a part of that movement
– Kristian Ahlmark, senior SHL partner
Danish architects Schmidt Hammer Lassen Architects (SHL) have revealed the design of their first US project – a major mixed-use development in downtown Detroit.

SHL, working in collaboration with developer Bedrock Detroit, local architects Neumann Smith, engineering firm Buro Happold and landscape architects SLA, have conceived a “destination and an icon for the future development of the city.”

Their project, called Monroe Blocks, will see the addition of Detroit's first high- rise office and residential tower in a decades. The architects will also re-establish historic alleyways around the building and introduce 4,400sq m (47,300sq ft) of new 24-hour public plazas and green spaces.

"What we're doing from a public space standpoint within the development is going to be special," said Dan Mullen, president of Bedrock's real estate arm. "It's not just a big, tall building. It's a big, tall building that interacts with street level and public spaces throughout. There's going to be different pods and nods of great spaces to hang out and for people to get together."

Exhibition spaces, performance venues, shops, grocery stores, food markets, and facilities for entertainment, sport and leisure are all planned.

SHL senior partner Kristian Ahlmark said: “I believe everyone living in the Western world has at some point been influenced or touched by Detroit. We all know or can relate to its legacy: the US automobile industry, the architecture of Albert Kahn and Woodward, and obviously the music.

“From our earliest visits, we experienced the unique optimism, energy and entrepreneurial spirit that defines Detroit. This project is very much a part of that movement. The challenge has been to create a new way of defining central business districts as a diverse and multifunctional area for the benefit of the wider community.

“We always try to think urbanism, city space and the built environment in that order. Here, we found many existing spaces that held a great amount of urban qualities, but laid undefined due to the vast amount of open space.

“Our project is very much about stitching together and re-establishing some of the indisputable qualities of the original masterplan. Whilst at the same time we aim to frame a new contemporary approach to city life - build on some of the keywords that Detroit is made of: density, dynamism and diversity."

The Monroe Blocks development is set to break ground in early 2018 and will complete in early 2022.
The architects wil introduce 4,400sq m (47,300sq ft) of new 24-hour public plazas and green spaces Credit: Schmidt Hammer Lassen
Historic alleyways around the building are being rejoined, better connecting downtown landmarks Credit: Schmidt Hammer Lassen
Exhibition spaces, performance venues, shops, food markets, and facilities for entertainment, sport and leisure are all planned Credit: Schmidt Hammer Lassen
RELATED STORIES
Schmidt Hammer Lassen win competition to revamp colossal Copenhagen mall as leisure destination


Danish architecture studio Schmidt Hammer Lassen Architects (SHL) have unveiled their “transformative design” for one of Scandinavia's largest retail destinations: the Fisketorvet - Copenhagen Mall.
Schmidt Hammer Lassen complete dynamic theatre ‘that dares to be different’


Denmark's first newly built theatre in over a century has opened outside the capital Copenhagen as “a cultural dynamo for the entire region.”
Schmidt Hammer Lassen Architects win international design competition for towering public meeting space Stavanger, Norway


Schmidt Hammer Lassen Architects have won an international architecture competition to design “a new public centre” for the city of Stavanger, Norway.
Schmidt Hammer Lassen embrace feng shui for mountain gallery in China


Danish practice Schmidt Hammer Lassen Architects have broken ground on an art gallery and clubhouse in southern China, built in the centre of a lake.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS