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NEWS
Council committed to Robin Hood visitor attraction despite collapse of £13m deal
POSTED 04 Sep 2014 . BY Tom Anstey
The council wants to 'do justice to the legend of Robin Hood' (played here by Russell Crowe) with the new attraction
Plans for a Robin Hood-themed attraction in Sherwood Forest are still very much alive despite the collapse of a £13m (US$21.4m, €16.2m) deal earlier this year.

Nottinghamshire County Council (NCC) has said it is still fully committed to building a visitor centre by 2017 “in order to do justice to the legend of Robin Hood”, with investors in the project still reportedly very interested in making the idea a reality.

The multi-million pound visitor attraction was due to open in Q1 of 2015, but in June, NCC pulled a deal it had with Discovery Attractions, citing failure to secure enough funding for the project, despite the fact Discovery attested it had secured £60m (US$101.8m, €75.2m) of funding pledged from overseas and UK investors.

With multiple interested parties, NCC has said a formal process of finding a new external partner to work on the visitor centre development will start in the coming weeks, though Discovery Attractions has previously stated it would build the attraction “with or without the council’s backing.”

“Regrettably, Discovery Attractions was unable to provide evidence of the funding needed to take their bid to contract stage,” said NCC’s Steve Bradley. “But we still strongly believe that Sherwood Forest and the legend of Robin Hood provides a great opportunity to develop the tourism potential of the area, whilst protecting the heritage and conservation of the historic country park.

“Following the launch of the formal tendering process in late October we are aiming to secure a partner organisation by the summer of 2015, with a view to the new attraction being open in the summer of 2017.”

RELATED STORIES
  Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
  Funding deadline set for new Robin Hood attraction


It is reported that the developers of a new 'Discover Robin Hood' attraction in Sherwood Forest have been given until 31 March to show they have the necessary funds in place.
  £13m Robin Hood Experience planned for Sherwood Forest


Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Council committed to Robin Hood visitor attraction despite collapse of £13m deal
POSTED 04 Sep 2014 . BY Tom Anstey
The council wants to 'do justice to the legend of Robin Hood' (played here by Russell Crowe) with the new attraction
Plans for a Robin Hood-themed attraction in Sherwood Forest are still very much alive despite the collapse of a £13m (US$21.4m, €16.2m) deal earlier this year.

Nottinghamshire County Council (NCC) has said it is still fully committed to building a visitor centre by 2017 “in order to do justice to the legend of Robin Hood”, with investors in the project still reportedly very interested in making the idea a reality.

The multi-million pound visitor attraction was due to open in Q1 of 2015, but in June, NCC pulled a deal it had with Discovery Attractions, citing failure to secure enough funding for the project, despite the fact Discovery attested it had secured £60m (US$101.8m, €75.2m) of funding pledged from overseas and UK investors.

With multiple interested parties, NCC has said a formal process of finding a new external partner to work on the visitor centre development will start in the coming weeks, though Discovery Attractions has previously stated it would build the attraction “with or without the council’s backing.”

“Regrettably, Discovery Attractions was unable to provide evidence of the funding needed to take their bid to contract stage,” said NCC’s Steve Bradley. “But we still strongly believe that Sherwood Forest and the legend of Robin Hood provides a great opportunity to develop the tourism potential of the area, whilst protecting the heritage and conservation of the historic country park.

“Following the launch of the formal tendering process in late October we are aiming to secure a partner organisation by the summer of 2015, with a view to the new attraction being open in the summer of 2017.”

RELATED STORIES
Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
Funding deadline set for new Robin Hood attraction


It is reported that the developers of a new 'Discover Robin Hood' attraction in Sherwood Forest have been given until 31 March to show they have the necessary funds in place.
£13m Robin Hood Experience planned for Sherwood Forest


Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS