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NEWS
£13m Robin Hood Experience planned for Sherwood Forest
POSTED 30 Oct 2012 . BY Tom Walker
An artist's impression of the planned Robin Hood-themed attraction
Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.

Nottinghamshire County Council has appointed Discovery Attractions to design and operate the attraction, which will include a mix of indoor and outdoor experiences.

Facilities include the Discover Sherwood Forest dome – which will offer an insight into the history of the forest – and The Village, exhibiting the medieval way of life with live entertainment, crafts workshops and live animals.

There will also be an open-air theatre, a torture chamber-themed scare attraction, a maze, an adventure play area and a 4D cinema showing a 10-minute Robin Hood film.

The attraction's 'jewel in the crown' will be a daily entertainment show, produced in partnership with US-based BRC Imagination Arts.

The show will consist of a blend of live action, 4D projection, special effects and theatrical illusions to transport guests back to 12th century England to join Robin and his warriors on their adventures.

Construction is set to begin in late 2013 and it is hoped that parts of the attraction will open during 2014 with the entire site fully operational in mid-2015.

Discovery Attractions was founded by entrepreneur Tom Hartley and Ian McGonigal, who has more than 20 years' experience in the design and construction of visitor attractions for major operators including Madame Tussaud's.

The company's CEO, John Lowther, is a former manager of London's Vinopolis and is also a former director of the Trentham Estate in Staffordshire.

Rob Gray, marketing director of Discovery Attractions said: "Robin Hood is a global brand that deserves to be celebrated, and where better to do this than at his spiritual home of Sherwood Forest.

"Discover Robin Hood will be the first in a series of World Class visitor attractions from Discovery Attractions, based on Britain's rich heritage of myths and legends. It will bring to life the story of Robin Hood in a way that is both entertaining and educational for kids and adults alike.

"We are absolutely delighted to be working alongside Nottinghamshire County Council and Experience Nottinghamshire to develop and operate this iconic property which will provide a real 'wow' factor and focus for tourism and leisure in the Nottinghamshire area."

To read more about the project and Discovery Attractions, click here.
RELATED STORIES
  Robin Hood theme park plans in disarray after council pulls out of deal


  Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
£13m Robin Hood Experience planned for Sherwood Forest
POSTED 30 Oct 2012 . BY Tom Walker
An artist's impression of the planned Robin Hood-themed attraction
Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.

Nottinghamshire County Council has appointed Discovery Attractions to design and operate the attraction, which will include a mix of indoor and outdoor experiences.

Facilities include the Discover Sherwood Forest dome – which will offer an insight into the history of the forest – and The Village, exhibiting the medieval way of life with live entertainment, crafts workshops and live animals.

There will also be an open-air theatre, a torture chamber-themed scare attraction, a maze, an adventure play area and a 4D cinema showing a 10-minute Robin Hood film.

The attraction's 'jewel in the crown' will be a daily entertainment show, produced in partnership with US-based BRC Imagination Arts.

The show will consist of a blend of live action, 4D projection, special effects and theatrical illusions to transport guests back to 12th century England to join Robin and his warriors on their adventures.

Construction is set to begin in late 2013 and it is hoped that parts of the attraction will open during 2014 with the entire site fully operational in mid-2015.

Discovery Attractions was founded by entrepreneur Tom Hartley and Ian McGonigal, who has more than 20 years' experience in the design and construction of visitor attractions for major operators including Madame Tussaud's.

The company's CEO, John Lowther, is a former manager of London's Vinopolis and is also a former director of the Trentham Estate in Staffordshire.

Rob Gray, marketing director of Discovery Attractions said: "Robin Hood is a global brand that deserves to be celebrated, and where better to do this than at his spiritual home of Sherwood Forest.

"Discover Robin Hood will be the first in a series of World Class visitor attractions from Discovery Attractions, based on Britain's rich heritage of myths and legends. It will bring to life the story of Robin Hood in a way that is both entertaining and educational for kids and adults alike.

"We are absolutely delighted to be working alongside Nottinghamshire County Council and Experience Nottinghamshire to develop and operate this iconic property which will provide a real 'wow' factor and focus for tourism and leisure in the Nottinghamshire area."

To read more about the project and Discovery Attractions, click here.
RELATED STORIES
Robin Hood theme park plans in disarray after council pulls out of deal


Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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