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Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
RELATED STORIES
  Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
  Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


Work is nearing completion on Jamie Fobert Architects’ cliffside extension of Cornwall’s Tate St Ives, with an official opening date now set for 14 October this year.
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NEWS
Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
RELATED STORIES
Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


Work is nearing completion on Jamie Fobert Architects’ cliffside extension of Cornwall’s Tate St Ives, with an official opening date now set for 14 October this year.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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