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NEWS
Denmark's revamped Prison Museum tells real-life story of guards and prisoners
POSTED 21 May 2015 . BY Tom Anstey
Copenhagen-based design studio Kvorning Design & Kommunikation (KDK) developed the exhibition design Credit: Kvorning Design & Kommunikation
The 162-year-old Prison Museum in Horsens, Denmark, has reopened to the public after the second phase of a significant Dkr21.8m (US$3.2m, €2.9m, £2m) redesign and refurbishment of the former state prison, with the latest expansion telling the story of the people who lived and worked in the facility.

Copenhagen-based design studio Kvorning Design & Kommunikation (KDK), which specialises in exhibition design, graphic communications and interior design, worked with the museum for several months on concept development, exhibition design and implementation for the second development phase – costing Dkr12.6m (US$1.9m, €1.7m, £1.2m). This phase was funded by Arbejdsmarkedets Feriefond (Dkr9.8m, US$1.4m, €1.3m, £936,000) and Horsens Municipality (Dkr2.8m, US$419,000, €375,000, £267,000) respectively.

The prison first opened as a visitor attraction in May 2012 following the first phase of a three-phase plan. Phase two included expanded exhibition space in the former prison, with new exhibitions in the expanded space offering a look at prison life from several perspectives, showing former inmates' points of view as well as those of the former prison’s guards.

“The new features bring back life to the old prison,” said a representative of KDK speaking to AM2. “The exhibition applies extensive use of video, animations and soundscapes to tell real life stories told by the people involved. We don’t use professional actors, rather the prison officers and inmates telling their own, true stories.”

Upon entering the former prison, visitors check in by selecting one of 10 different authentic identities, offering a personalised experience of either a prisoner or a guard as they explore the facility. Technology in the prison’s cells, kitchens, bathroom and prison church responds to the card visitors select and tells a unique, real-life story.

The third and final phase of expansion, currently being outlined by KDK and the Prison Museum, will start work late in Q3 2015, with a completion date of Q1 2017. The Horsens Statsfængsel was first opened in 1853 and closed in 2006. Since then the prison has acted primarily as a concert venue, where bands including Metallica have performed.
Visitors understand history through the use of storytelling Credit: Kvorning Design & Kommunikation
Credit: Kvorning Design & Kommunikation
PROJECT PROFILE:

Horsens Prison Museum
The 162-year-old Prison Museum in Horsens, Denmark, has reopened to the public after the second phase of a significant Dkr21.8m (US$3.2m, €2.9m, £2m) redesign and refurbishment of the former state prison, with the latest expansion telling the story of the people who lived and worked in the facility.


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NEWS
Denmark's revamped Prison Museum tells real-life story of guards and prisoners
POSTED 21 May 2015 . BY Tom Anstey
Copenhagen-based design studio Kvorning Design & Kommunikation (KDK) developed the exhibition design Credit: Kvorning Design & Kommunikation
The 162-year-old Prison Museum in Horsens, Denmark, has reopened to the public after the second phase of a significant Dkr21.8m (US$3.2m, €2.9m, £2m) redesign and refurbishment of the former state prison, with the latest expansion telling the story of the people who lived and worked in the facility.

Copenhagen-based design studio Kvorning Design & Kommunikation (KDK), which specialises in exhibition design, graphic communications and interior design, worked with the museum for several months on concept development, exhibition design and implementation for the second development phase – costing Dkr12.6m (US$1.9m, €1.7m, £1.2m). This phase was funded by Arbejdsmarkedets Feriefond (Dkr9.8m, US$1.4m, €1.3m, £936,000) and Horsens Municipality (Dkr2.8m, US$419,000, €375,000, £267,000) respectively.

The prison first opened as a visitor attraction in May 2012 following the first phase of a three-phase plan. Phase two included expanded exhibition space in the former prison, with new exhibitions in the expanded space offering a look at prison life from several perspectives, showing former inmates' points of view as well as those of the former prison’s guards.

“The new features bring back life to the old prison,” said a representative of KDK speaking to AM2. “The exhibition applies extensive use of video, animations and soundscapes to tell real life stories told by the people involved. We don’t use professional actors, rather the prison officers and inmates telling their own, true stories.”

Upon entering the former prison, visitors check in by selecting one of 10 different authentic identities, offering a personalised experience of either a prisoner or a guard as they explore the facility. Technology in the prison’s cells, kitchens, bathroom and prison church responds to the card visitors select and tells a unique, real-life story.

The third and final phase of expansion, currently being outlined by KDK and the Prison Museum, will start work late in Q3 2015, with a completion date of Q1 2017. The Horsens Statsfængsel was first opened in 1853 and closed in 2006. Since then the prison has acted primarily as a concert venue, where bands including Metallica have performed.
Visitors understand history through the use of storytelling Credit: Kvorning Design & Kommunikation
Credit: Kvorning Design & Kommunikation
RELATED STORIES
'Shawshank' prison set for major tourist renovation


The former prison used in the 1994 Oscar-nominated classic The Shawshank Redemption is is going to be opened as an all-year round attraction after being earmarked for major renovation.
Prison that once held Nelson Mandela to become a museum


An infamous prison in South Africa has been converted into an interactive museum, highlighting the abuse of human rights in South Africa during colonial rule and the apartheid era.
Plans afoot to turn Gloucester Prison into museum


The owner of a jail museum in the Forest of Dean in Gloucester, is looking to expand his portfolio with a bid to open a museum in the recently closed Gloucester Prison.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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+ More catalogues  
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+ More directory  
DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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