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NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
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VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
  Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
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©Cybertrek 2023
Jobs    News   Products   Magazine
NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
The V&A effect: Dundee attractions enjoy a boost after new museum opens


Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2022 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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