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The V&A effect: Dundee attractions enjoy a boost after new museum opens
POSTED 21 Mar 2019 . BY Andy Knaggs
The V&A Dundee attracted more than 340,000 visitors in the first three months after opening last year

There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland
– Professor John Lennon
Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.

The V&A Dundee opened in September 2018, and welcomed more than 340,000 people in its first three months. However, the benefits are being shared around, it seems. Nearby Discovery Point – site of the Antarctic-exploring RSS Discovery ship and museum – saw its visitor numbers increase by 40 per cent in 2018. Dundee’s McManus Art Gallery & Museum also saw a big bump in visitors: a 31 per cent increase.

The statistics come from the Moffat Centre for Travel and Tourism at the Glasgow Caledonian University, which has analysed the performance of 680 paid and free tourist sites around Scotland.

“There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland,” said Professor John Lennon, director of the Moffat Centre. “There has been a lot of interest in the V&A but that interest has spread out and has had an impact on nearby attractions, like Discovery Point, the McManus Art Gallery and the Botanic Gardens.”

Overall, the research found that visits to Scottish tourist attractions fell a little in 2018, the 61.4m visits being a drop of 0.5 per cent on 2017. The Moffat Centre said this was largely due to record-breaking temperatures over the summer months, affecting attendance to indoor attractions.

Illustrating this aspect, it said that visitor numbers to Kelvingrove Art Gallery and Museum and the Riverside Museum – both indoor attractions in Glasgow – fell by 19.1 per cent and 7.4 per cent respectively. However, Stirling and Urquhart Castles both had more visitors in 2018, while there was growth in Loch Ness cruises.
Discovery Point's Antarctic-faring vessel is in close proximity to the V&A Credit: Shutterstock
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NEWS
The V&A effect: Dundee attractions enjoy a boost after new museum opens
POSTED 21 Mar 2019 . BY Andy Knaggs
The V&A Dundee attracted more than 340,000 visitors in the first three months after opening last year
There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland
– Professor John Lennon
Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.

The V&A Dundee opened in September 2018, and welcomed more than 340,000 people in its first three months. However, the benefits are being shared around, it seems. Nearby Discovery Point – site of the Antarctic-exploring RSS Discovery ship and museum – saw its visitor numbers increase by 40 per cent in 2018. Dundee’s McManus Art Gallery & Museum also saw a big bump in visitors: a 31 per cent increase.

The statistics come from the Moffat Centre for Travel and Tourism at the Glasgow Caledonian University, which has analysed the performance of 680 paid and free tourist sites around Scotland.

“There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland,” said Professor John Lennon, director of the Moffat Centre. “There has been a lot of interest in the V&A but that interest has spread out and has had an impact on nearby attractions, like Discovery Point, the McManus Art Gallery and the Botanic Gardens.”

Overall, the research found that visits to Scottish tourist attractions fell a little in 2018, the 61.4m visits being a drop of 0.5 per cent on 2017. The Moffat Centre said this was largely due to record-breaking temperatures over the summer months, affecting attendance to indoor attractions.

Illustrating this aspect, it said that visitor numbers to Kelvingrove Art Gallery and Museum and the Riverside Museum – both indoor attractions in Glasgow – fell by 19.1 per cent and 7.4 per cent respectively. However, Stirling and Urquhart Castles both had more visitors in 2018, while there was growth in Loch Ness cruises.
Discovery Point's Antarctic-faring vessel is in close proximity to the V&A Credit: Shutterstock
RELATED STORIES
Design for life change: V&A Dundee director seeks to inspire through creativity


The V&A Dundee – Scotland’s first major design museum – provides a “new idea” for people to discover, one that could help to "change their lives", according to director Philip Long.
FEATURE: Culture: V&A Dundee


Has Kengo Kuma’s V&A Dundee been worth the wait?
One million sq ft of land released in ongoing Dundee Waterfront development scheme


The team leading the £1bn redevelopment of the Dundee Waterfront has released one million sq ft (92,000sq m) of land for mixed-use development in the central waterfront area of the site.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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