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The V&A effect: Dundee attractions enjoy a boost after new museum opens
POSTED 21 Mar 2019 . BY Andy Knaggs
The V&A Dundee attracted more than 340,000 visitors in the first three months after opening last year

There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland
– Professor John Lennon
Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.

The V&A Dundee opened in September 2018, and welcomed more than 340,000 people in its first three months. However, the benefits are being shared around, it seems. Nearby Discovery Point – site of the Antarctic-exploring RSS Discovery ship and museum – saw its visitor numbers increase by 40 per cent in 2018. Dundee’s McManus Art Gallery & Museum also saw a big bump in visitors: a 31 per cent increase.

The statistics come from the Moffat Centre for Travel and Tourism at the Glasgow Caledonian University, which has analysed the performance of 680 paid and free tourist sites around Scotland.

“There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland,” said Professor John Lennon, director of the Moffat Centre. “There has been a lot of interest in the V&A but that interest has spread out and has had an impact on nearby attractions, like Discovery Point, the McManus Art Gallery and the Botanic Gardens.”

Overall, the research found that visits to Scottish tourist attractions fell a little in 2018, the 61.4m visits being a drop of 0.5 per cent on 2017. The Moffat Centre said this was largely due to record-breaking temperatures over the summer months, affecting attendance to indoor attractions.

Illustrating this aspect, it said that visitor numbers to Kelvingrove Art Gallery and Museum and the Riverside Museum – both indoor attractions in Glasgow – fell by 19.1 per cent and 7.4 per cent respectively. However, Stirling and Urquhart Castles both had more visitors in 2018, while there was growth in Loch Ness cruises.
Discovery Point's Antarctic-faring vessel is in close proximity to the V&A Credit: Shutterstock
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The V&A Dundee – Scotland’s first major design museum – provides a “new idea” for people to discover, one that could help to "change their lives", according to director Philip Long.
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NEWS
The V&A effect: Dundee attractions enjoy a boost after new museum opens
POSTED 21 Mar 2019 . BY Andy Knaggs
The V&A Dundee attracted more than 340,000 visitors in the first three months after opening last year
There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland
– Professor John Lennon
Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.

The V&A Dundee opened in September 2018, and welcomed more than 340,000 people in its first three months. However, the benefits are being shared around, it seems. Nearby Discovery Point – site of the Antarctic-exploring RSS Discovery ship and museum – saw its visitor numbers increase by 40 per cent in 2018. Dundee’s McManus Art Gallery & Museum also saw a big bump in visitors: a 31 per cent increase.

The statistics come from the Moffat Centre for Travel and Tourism at the Glasgow Caledonian University, which has analysed the performance of 680 paid and free tourist sites around Scotland.

“There is no doubt visitors are seeing more of the country and the benefits of tourism are being spread across Scotland,” said Professor John Lennon, director of the Moffat Centre. “There has been a lot of interest in the V&A but that interest has spread out and has had an impact on nearby attractions, like Discovery Point, the McManus Art Gallery and the Botanic Gardens.”

Overall, the research found that visits to Scottish tourist attractions fell a little in 2018, the 61.4m visits being a drop of 0.5 per cent on 2017. The Moffat Centre said this was largely due to record-breaking temperatures over the summer months, affecting attendance to indoor attractions.

Illustrating this aspect, it said that visitor numbers to Kelvingrove Art Gallery and Museum and the Riverside Museum – both indoor attractions in Glasgow – fell by 19.1 per cent and 7.4 per cent respectively. However, Stirling and Urquhart Castles both had more visitors in 2018, while there was growth in Loch Ness cruises.
Discovery Point's Antarctic-faring vessel is in close proximity to the V&A Credit: Shutterstock
RELATED STORIES
Design for life change: V&A Dundee director seeks to inspire through creativity


The V&A Dundee – Scotland’s first major design museum – provides a “new idea” for people to discover, one that could help to "change their lives", according to director Philip Long.
FEATURE: Culture: V&A Dundee


Has Kengo Kuma’s V&A Dundee been worth the wait?
One million sq ft of land released in ongoing Dundee Waterfront development scheme


The team leading the £1bn redevelopment of the Dundee Waterfront has released one million sq ft (92,000sq m) of land for mixed-use development in the central waterfront area of the site.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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