Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Consultation on social prescribing to 'uncover physical activity sector’s full potential'
POSTED 13 Jul 2021 . BY Tom Walker
The consultation is open to organisations that deliver social prescribing and other similar health programmes Credit: Shutterstock/Africa Studio
ukactive has launched a consultation on social prescribing and other similar health programmes
The consultation will look to "uncover the physical activity sector's full potential"
The consultation is open to organisations that deliver social prescribing and other such health programmes
It will also explore the sector’s existing links – formal or otherwise – with the NHS and healthcare
A consultation on social prescribing and other similar health programmes will look to "uncover the physical activity sector's full potential" and define its role in the wider healthcare system, supporting the NHS.

Led by industry body, ukactive, the process is being launched today (13 July) and will gauge the scale and impact of healthcare links through social prescribing within the physical activity sector.

The consultation is open to organisations that deliver social prescribing and other such health programmes, and will help increase sector support for health provision at a time when the NHS and social care systems are coming under increasing pressure.

Titled "Leading the Change", the initiative aims to accelerate social prescribing within the sector across England, and forms part of ukactive’s wider engagement with NHS England and other health stakeholders, including the National Academy of Social Prescribing.

Although the research will focus on social prescribing, it will also explore the sector’s existing links – formal or otherwise – with the NHS and healthcare, capturing pathways such as rehabilitation, prehabilitation, falls prevention, dance, and other social and physical activity interventions.

There is a growing body of evidence that social prescribing – which enables health professionals to refer people to a range of non-clinical services – can lead to improvements in quality of life and mental and general wellbeing, as well as reduce levels of depression and anxiety.

The findings of the consultation will be published in a ukactive report in October 2021.

The report will outline recommendations to members, partners and policymakers for growing the sector’s role in the health system and improving existing social prescribing services. It will also explore the sector’s understanding of social prescribing and reveal best practice to inform a series of social prescribing ‘test and learn’ sites across the country.

Huw Edwards, CEO of ukactive, said: “Our sector is the engine room of physical activity in the UK, and social prescribing is a powerful tool for our sector to maximise the impact of its services within the UK’s health and social case systems.

“The COVID-19 pandemic has hit the country’s health and the NHS hard, it’s time to step up the measures to prevent future ill health.

“We know there are some fantastic examples of social prescribing programmes in our sector and this consultation offers the opportunity for us to accelerate the expansion of this concept across the breadth of our sector so we can play our fullest role in supporting the NHS.

“As a socially driven industry, we want to reach the people who do not yet see us as an essential service so they can live healthier, happier lives.”

James Sanderson, CEO of the National Academy for Social Prescribing, said: “The National Academy of Social Prescribing welcomes this sector insight as the fitness and leisure industry can play a major role supporting social prescribing by giving people choice and control over how they become active, socially and physically.”
RELATED STORIES
  ukactive to 'reposition' public sector leisure in the UK


ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.
  LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
  Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Consultation on social prescribing to 'uncover physical activity sector’s full potential'
POSTED 13 Jul 2021 . BY Tom Walker
The consultation is open to organisations that deliver social prescribing and other similar health programmes Credit: Shutterstock/Africa Studio
ukactive has launched a consultation on social prescribing and other similar health programmes
The consultation will look to "uncover the physical activity sector's full potential"
The consultation is open to organisations that deliver social prescribing and other such health programmes
It will also explore the sector’s existing links – formal or otherwise – with the NHS and healthcare
A consultation on social prescribing and other similar health programmes will look to "uncover the physical activity sector's full potential" and define its role in the wider healthcare system, supporting the NHS.

Led by industry body, ukactive, the process is being launched today (13 July) and will gauge the scale and impact of healthcare links through social prescribing within the physical activity sector.

The consultation is open to organisations that deliver social prescribing and other such health programmes, and will help increase sector support for health provision at a time when the NHS and social care systems are coming under increasing pressure.

Titled "Leading the Change", the initiative aims to accelerate social prescribing within the sector across England, and forms part of ukactive’s wider engagement with NHS England and other health stakeholders, including the National Academy of Social Prescribing.

Although the research will focus on social prescribing, it will also explore the sector’s existing links – formal or otherwise – with the NHS and healthcare, capturing pathways such as rehabilitation, prehabilitation, falls prevention, dance, and other social and physical activity interventions.

There is a growing body of evidence that social prescribing – which enables health professionals to refer people to a range of non-clinical services – can lead to improvements in quality of life and mental and general wellbeing, as well as reduce levels of depression and anxiety.

The findings of the consultation will be published in a ukactive report in October 2021.

The report will outline recommendations to members, partners and policymakers for growing the sector’s role in the health system and improving existing social prescribing services. It will also explore the sector’s understanding of social prescribing and reveal best practice to inform a series of social prescribing ‘test and learn’ sites across the country.

Huw Edwards, CEO of ukactive, said: “Our sector is the engine room of physical activity in the UK, and social prescribing is a powerful tool for our sector to maximise the impact of its services within the UK’s health and social case systems.

“The COVID-19 pandemic has hit the country’s health and the NHS hard, it’s time to step up the measures to prevent future ill health.

“We know there are some fantastic examples of social prescribing programmes in our sector and this consultation offers the opportunity for us to accelerate the expansion of this concept across the breadth of our sector so we can play our fullest role in supporting the NHS.

“As a socially driven industry, we want to reach the people who do not yet see us as an essential service so they can live healthier, happier lives.”

James Sanderson, CEO of the National Academy for Social Prescribing, said: “The National Academy of Social Prescribing welcomes this sector insight as the fitness and leisure industry can play a major role supporting social prescribing by giving people choice and control over how they become active, socially and physically.”
RELATED STORIES
ukactive to 'reposition' public sector leisure in the UK


ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.
LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS