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ukactive to 'reposition' public sector leisure in the UK
POSTED 08 Jul 2021 . BY Tom Walker
ukactive has drawn up a roadmap which looks to ensure the survival, recovery and development of the sector Credit: Shutterstock/Halfpoint
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector
The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure
In the paper, ukactive provides a roadmap for progress which looks to ensure the "survival, recovery and development" of the sector
The proposed roadmap has four phases and will culminate in a strategic plan being agreed
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.

The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure – and is based on a consultation with public sector leisure industry leaders, which began in October 2020.

In the paper, ukactive provides a roadmap for progress, which looks to ensure the survival, recovery and development of the sector.

The proposed roadmap has four phases and will culminate in a long-term strategic plan, designed to support the delivery of services that meet their specific vision and purpose.

"While this past year has brought significant challenges, many of which we are still facing, it has provided everyone within the physical activity eco-system with a moment to reflect," said ukactive CEO, Huw Edwards.

"It's a rare opportunity to pause and look back on where the sector has come from and to learn from the failures and the challenges that are inhibiting progression and the ability to truly transform.

"This scrutiny has led us to identify significant changes which must be made in order to not only sustain public sector leisure provision, but also to evolve and set out our future role and purpose.

"With this in mind, it is essential that we do not revert back to pre-COVID tendencies, and instead use COVID-19 as a catalyst to embark on a decade of change, to create a more sustainable, resilient sector.

"This is a once-in-a-lifetime opportunity for the whole of the physical activity eco-system to play a positive role in evolving and re-positioning services, putting aside differences in opinion and coalescing around this common purpose.

"Taking action now and demonstrating this unified leadership amongst the key stakeholders involved in public sector leisure will provide the pro-active, strong and ambitious response needed to drive an agenda for transformation."

ukactive's proposed roadmap has a four-phased approach.

Phase one, titled 'consult and engage', has been completed and included – among other activities – the October 2020 consultation and the joint position statement released by ukactive and the Local Government Association on 7 July.

Phase Two – titled 'state of the nation workshops and report' – will run from August to October 2021 and includes workshops to definite themes and the future direction for public sector leisure, as well as the publication of a State of the Nation Report.

This will be followed by Phase Three, titled 'establish public leisure stakeholder group', which will run from October 2021 to March 2022 and during which ukactive will identify deliverables, capabilities and tasks, as well as a physical course of action.

The final, Fourth Phase – set to come into force in March 2022 – will see the strategic plan being published and a collective agreement reached on the direction and priorities for evolving public sector leisure.

ukactive, working in partnership with stakeholders, has already begun to address micro-level themes and challenges – which were identified during the consultation – that it intends to tackle with immediate effect.

These include data and insight, standards and improvement, procurement and tackling health inequalities.
RELATED STORIES
  LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
  FEATURE: Policy: Life in our years


A new report from ukactive sets out ways in which the health and fitness sector can engage the over 55s in exercise
  Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
  European health club revenues fell by a third in 2020


The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
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NEWS
ukactive to 'reposition' public sector leisure in the UK
POSTED 08 Jul 2021 . BY Tom Walker
ukactive has drawn up a roadmap which looks to ensure the survival, recovery and development of the sector Credit: Shutterstock/Halfpoint
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector
The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure
In the paper, ukactive provides a roadmap for progress which looks to ensure the "survival, recovery and development" of the sector
The proposed roadmap has four phases and will culminate in a strategic plan being agreed
ukactive has set out its vision to develop a national strategy for the UK's public leisure sector and to define the sector's role in delivering physical activity to the nation.

The vision is outlined in a paper – entitled The Decade of Change for Public Sector Leisure – and is based on a consultation with public sector leisure industry leaders, which began in October 2020.

In the paper, ukactive provides a roadmap for progress, which looks to ensure the survival, recovery and development of the sector.

The proposed roadmap has four phases and will culminate in a long-term strategic plan, designed to support the delivery of services that meet their specific vision and purpose.

"While this past year has brought significant challenges, many of which we are still facing, it has provided everyone within the physical activity eco-system with a moment to reflect," said ukactive CEO, Huw Edwards.

"It's a rare opportunity to pause and look back on where the sector has come from and to learn from the failures and the challenges that are inhibiting progression and the ability to truly transform.

"This scrutiny has led us to identify significant changes which must be made in order to not only sustain public sector leisure provision, but also to evolve and set out our future role and purpose.

"With this in mind, it is essential that we do not revert back to pre-COVID tendencies, and instead use COVID-19 as a catalyst to embark on a decade of change, to create a more sustainable, resilient sector.

"This is a once-in-a-lifetime opportunity for the whole of the physical activity eco-system to play a positive role in evolving and re-positioning services, putting aside differences in opinion and coalescing around this common purpose.

"Taking action now and demonstrating this unified leadership amongst the key stakeholders involved in public sector leisure will provide the pro-active, strong and ambitious response needed to drive an agenda for transformation."

ukactive's proposed roadmap has a four-phased approach.

Phase one, titled 'consult and engage', has been completed and included – among other activities – the October 2020 consultation and the joint position statement released by ukactive and the Local Government Association on 7 July.

Phase Two – titled 'state of the nation workshops and report' – will run from August to October 2021 and includes workshops to definite themes and the future direction for public sector leisure, as well as the publication of a State of the Nation Report.

This will be followed by Phase Three, titled 'establish public leisure stakeholder group', which will run from October 2021 to March 2022 and during which ukactive will identify deliverables, capabilities and tasks, as well as a physical course of action.

The final, Fourth Phase – set to come into force in March 2022 – will see the strategic plan being published and a collective agreement reached on the direction and priorities for evolving public sector leisure.

ukactive, working in partnership with stakeholders, has already begun to address micro-level themes and challenges – which were identified during the consultation – that it intends to tackle with immediate effect.

These include data and insight, standards and improvement, procurement and tackling health inequalities.
RELATED STORIES
LGA and ukactive call for fundamental reform of UK public leisure services


There is a "clear case" to evolve the purpose and role played by the UK's public leisure facilities.
FEATURE: Policy: Life in our years


A new report from ukactive sets out ways in which the health and fitness sector can engage the over 55s in exercise
Operators should focus on 'ability rather than age' to get older people active


Health clubs, gyms and leisure centres should focus on ability, rather than age, when designing, marketing and delivering activities to those aged 55 and over. The insight comes from the Life In Our Years, a new report, carried out by the ukactive Research Institute in partnership with Egym, which is based on a consultation on the fitness and leisure sector for the over-55s.
European health club revenues fell by a third in 2020


The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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