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NEWS
Carmel Lewis takes top spot at BRC
POSTED 23 Jan 2024 . BY Kath Hudson
Carmel Lewis takes the helm at BRC Imagination Arts Credit: BRC Imagination Arts
Carmel Lewis appointed president at BRC Imagination Arts
The former executive vice president has been with the company for 23 years
Founder, Bob Rogers, says it’s the start of a new era
Lewis has worked on many of BRC’s award-winning projects
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.

Lewis has been with BRC for 23 years and previously served as executive vice president and executive producer. During her career she has been responsible for creative and design management, production, business affairs and project development. Her work has been recognised by numerous global awards organisations for creative and technical excellence.

Notable projects of Lewis’ include attractions and destinations for clients including Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky.

With a Bachelor of Science degree in theatre production from Towson University in Maryland, Lewis has a background in advertising, post-production, and theatre. Her leadership style is collaborative, empathetic, fostering the personal and professional development of team members.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we've celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

In its 40 year history, BRC has earned more than 500 awards for its brand destinations. “There is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead,” says BRC founder, Bob Rogers.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Carmel Lewis takes top spot at BRC
POSTED 23 Jan 2024 . BY Kath Hudson
Carmel Lewis takes the helm at BRC Imagination Arts Credit: BRC Imagination Arts
Carmel Lewis appointed president at BRC Imagination Arts
The former executive vice president has been with the company for 23 years
Founder, Bob Rogers, says it’s the start of a new era
Lewis has worked on many of BRC’s award-winning projects
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.

Lewis has been with BRC for 23 years and previously served as executive vice president and executive producer. During her career she has been responsible for creative and design management, production, business affairs and project development. Her work has been recognised by numerous global awards organisations for creative and technical excellence.

Notable projects of Lewis’ include attractions and destinations for clients including Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky.

With a Bachelor of Science degree in theatre production from Towson University in Maryland, Lewis has a background in advertising, post-production, and theatre. Her leadership style is collaborative, empathetic, fostering the personal and professional development of team members.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we've celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

In its 40 year history, BRC has earned more than 500 awards for its brand destinations. “There is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead,” says BRC founder, Bob Rogers.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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