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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
  24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
  24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
  24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
MORE NEWS
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Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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