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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
  24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
  24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
  24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Savutuvan Apaja, Haapaniemi, Finland
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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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