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Brain could be retrained to favour healthier, low-calorie foods: study
POSTED 05 Sep 2014 . BY Chris Dodd
Researchers have called for further investigation following the small-scale study Credit: Shutterstock.com/v.schlichting
The brain could potentially be retrained to prefer healthy foods, helping people with weight loss and healthy eating plans, according to a small-scale pilot study published in the journal Nutrition & Diabetes.

Conducted by researchers at the Harvard Medical School and other research centres in the US, the study observed how the brain’s reward system responds to healthy and unhealthy food.

The research looked at a part of our brain that seemingly gives us rewards by releasing chemicals such as dopamine in anticipation of our consumption of food.

For the study, scientists followed 13 healthy but overweight obese men and women, who were part of a randomised trial of a novel weight-loss intervention over a six-month period.

This saw them randomly separated into groups, with one set taking part in a workplace diet known as the iDiet, while the others were told to take no dieting steps at all.

The scientists also sought to give MRI scans to each participant at the start and the end of the six months to see how the reward section of their brains reacted to dietary and food intake measures.

It was found that of those who followed the iDiet, which sought to educate and allow people to reduce calorie intake and eat healthier foods, the participants not only lost weight, but the part of their brain that gave rewards was more active when they were shown low-calorie foods.

The part of the brain, known as the striatum, also demonstrated less of a response when shown high-calorie foods after the six-month period.

When compared with the control group which didn’t partake in the diet, the participants on the iDiet also showed a greater increase in desire to consume the low-calorie foods and a greater reduction in desire to consume high-calorie food items.

Given that the research was conducted with an extremely small group, the scientists behind it have concluded that their findings require more investigation into the relationship of how the reward system relates to food.

Going forward, they have recommended that the striatum area of the brain should be explored for its ability to potentially impact on the effectiveness of behavioural weight loss interventions.

Other pieces of recent research have alluded to how the brain can be controlled to benefit our health, with one such study potentially unlocking the part of the brain linked to exercise motivation.
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  Aerobic exercise could help to maintain self-control and prevent junk food cravings: study


Running and other forms of aerobic exercise could help people to maintain self- control and prevent cravings for junk food, according to research published in the journal Psychosomatic Medicine.
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NEWS
Brain could be retrained to favour healthier, low-calorie foods: study
POSTED 05 Sep 2014 . BY Chris Dodd
Researchers have called for further investigation following the small-scale study Credit: Shutterstock.com/v.schlichting
The brain could potentially be retrained to prefer healthy foods, helping people with weight loss and healthy eating plans, according to a small-scale pilot study published in the journal Nutrition & Diabetes.

Conducted by researchers at the Harvard Medical School and other research centres in the US, the study observed how the brain’s reward system responds to healthy and unhealthy food.

The research looked at a part of our brain that seemingly gives us rewards by releasing chemicals such as dopamine in anticipation of our consumption of food.

For the study, scientists followed 13 healthy but overweight obese men and women, who were part of a randomised trial of a novel weight-loss intervention over a six-month period.

This saw them randomly separated into groups, with one set taking part in a workplace diet known as the iDiet, while the others were told to take no dieting steps at all.

The scientists also sought to give MRI scans to each participant at the start and the end of the six months to see how the reward section of their brains reacted to dietary and food intake measures.

It was found that of those who followed the iDiet, which sought to educate and allow people to reduce calorie intake and eat healthier foods, the participants not only lost weight, but the part of their brain that gave rewards was more active when they were shown low-calorie foods.

The part of the brain, known as the striatum, also demonstrated less of a response when shown high-calorie foods after the six-month period.

When compared with the control group which didn’t partake in the diet, the participants on the iDiet also showed a greater increase in desire to consume the low-calorie foods and a greater reduction in desire to consume high-calorie food items.

Given that the research was conducted with an extremely small group, the scientists behind it have concluded that their findings require more investigation into the relationship of how the reward system relates to food.

Going forward, they have recommended that the striatum area of the brain should be explored for its ability to potentially impact on the effectiveness of behavioural weight loss interventions.

Other pieces of recent research have alluded to how the brain can be controlled to benefit our health, with one such study potentially unlocking the part of the brain linked to exercise motivation.
RELATED STORIES
Aerobic exercise could help to maintain self-control and prevent junk food cravings: study


Running and other forms of aerobic exercise could help people to maintain self- control and prevent cravings for junk food, according to research published in the journal Psychosomatic Medicine.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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