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Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
  Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
  Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
  Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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