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NEWS
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
  Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
  Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
  Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
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Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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NEWS
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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