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Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
  Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
  Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
  Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
 

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06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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NEWS
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
POSTED 01 Nov 2023 . BY Tom Walker
As well as exhibits, visitors will be able to meet costumed characters and hear their stories Credit: Black Country Living Museum
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a former healthcare centre for infants
The new Lea Road Infant Welfare Centre is housed in its own building
The major new attraction offers visitors an opportunity to discover how new and expectant mothers in the early 1960s were looked after
The opening of the museum this year was scheduled to coincide with the 75th anniversary of the UK's National Health Service
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a
healthcare centre for infants, offering visitors an opportunity to discover how new and
expectant mothers in the early 1960s were cared for and supported.

The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet costumed characters.

One of the characters, a midwife named ‘Cicilyn Sinclair’, will share experiences of travelling to the Black Country from Jamaica as part of the Windrush Generation.

In addition, a collection of archival materials, donated objects and personal memories from the period will help transport guests back to the 1960s.

The opening of the major new attraction has been scheduled to coincide with the 75th anniversary of the UK's National Health Service, which was founded in 1948.

To mark the opening of the attraction, Black Country Living Museum invited 75 babies to celebrate the launch.

A mother of one of the babies, Beth Lucas-Pearce – who brought along her five-month-old daughter, Eleanor – said: “It has been really interesting to see what maternal care was like in the 1960s – the leaflets, the very basic toys, the heavy old-fashioned prams.

"Things have obviously moved on significantly, but the backbone stays the same."
RELATED STORIES
Planning permission granted to £6m Black Country Living Museum renovation


UK architectural practice Napier Clarke Architects has secured planning permission for its £6m (US$7.9m, €7m) expansion and renovation of the Black Country Living Museum’s (BCLM) entrance building.
Black Country Living Museum secures HLF funding for major expansion


The Black Country Living Museum (BCLM) in Dudley has been awarded £9.8m (US$12.5m, €11.2m) by the Heritage Lottery Fund (HLF) which will go towards a facility expansion increasing the museum’s footprint by a third.
Museum to recreate 1940s-60s town as new headline attraction


Ambitious plans have been submitted to recreate a 1960s town – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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