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Museum to recreate 1940s-60s town as new headline attraction
POSTED 02 Dec 2016 . BY Tom Walker
The open air BCLM opened in 1978 and currently covers the years from 1850 to 1940
Ambitious plans have been submitted to recreate an entire town mirroring life from the 1940s to 1960s – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.

Forming part of the museum’s 40-year development masterplan – entitled BCLM: Forging Ahead – the town is set to become the museum’s new headline attraction, and would involve the translocation of a number of at-risk buildings in the Black Country to the museum.

Several buildings at risk of demolition from across the Black Country have already been identified as suitable for the project.

Plans also include redeveloping the museum's Rolfe Street Entrance Building into a new learning centre, to enable the development of a new STEAM (Science, Technology, Engineering, Art and Maths) learning programme.

Museum officials have submitted a first-round funding bid to the Heritage Lottery Fund (HLF), hoping to secure a £9.8m grant for the project.

If the bid is successful, officials can get started on the first stage of the project – which is financially supported, in principle, by the Black Country Local Enterprise Partnership – and carry out “significant historic research” and a detailed planning proposal in order to complete a second-round bid to HLF in December 2018.

Andrew Lovett, BLCM’s director and chief executive said: “We are now in a position to submit this funding bid, which has been three years in the making.

“If successful, this development will be a significant one and will allow us to complete the Museum’s story.

“We want to expand and improve our visitors’ experience, enable more people to understand the true significance of the Black Country’s heritage and in doing so, play a major role in the wider regeneration of Dudley by increasing our visitor numbers from 300,000 to 500,000 per year.”

HLF is expected to announce whether the Phase One bid has been successful by June 2017.

BCLM opened in 1978 and has since welcomed nearly 9 million visitors.
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NEWS
Museum to recreate 1940s-60s town as new headline attraction
POSTED 02 Dec 2016 . BY Tom Walker
The open air BCLM opened in 1978 and currently covers the years from 1850 to 1940
Ambitious plans have been submitted to recreate an entire town mirroring life from the 1940s to 1960s – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.

Forming part of the museum’s 40-year development masterplan – entitled BCLM: Forging Ahead – the town is set to become the museum’s new headline attraction, and would involve the translocation of a number of at-risk buildings in the Black Country to the museum.

Several buildings at risk of demolition from across the Black Country have already been identified as suitable for the project.

Plans also include redeveloping the museum's Rolfe Street Entrance Building into a new learning centre, to enable the development of a new STEAM (Science, Technology, Engineering, Art and Maths) learning programme.

Museum officials have submitted a first-round funding bid to the Heritage Lottery Fund (HLF), hoping to secure a £9.8m grant for the project.

If the bid is successful, officials can get started on the first stage of the project – which is financially supported, in principle, by the Black Country Local Enterprise Partnership – and carry out “significant historic research” and a detailed planning proposal in order to complete a second-round bid to HLF in December 2018.

Andrew Lovett, BLCM’s director and chief executive said: “We are now in a position to submit this funding bid, which has been three years in the making.

“If successful, this development will be a significant one and will allow us to complete the Museum’s story.

“We want to expand and improve our visitors’ experience, enable more people to understand the true significance of the Black Country’s heritage and in doing so, play a major role in the wider regeneration of Dudley by increasing our visitor numbers from 300,000 to 500,000 per year.”

HLF is expected to announce whether the Phase One bid has been successful by June 2017.

BCLM opened in 1978 and has since welcomed nearly 9 million visitors.
RELATED STORIES
Black Country Museum announces £600,000 loss


The Black Country Living Museum, in the West Midlands has announced losses of almost £600,000 as visitor numbers saw a drop of 50,000 people over the course of a year.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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