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NEWS
Beatles exhibition to open on site of Strawberry Field
POSTED 08 Oct 2014 . BY Tom Anstey
The Beatles immortalised the site when John Lennon wrote 'Strawberry Fields Forever' in 1966
The historic gates of Strawberry Field in Liverpool, UK, will be returned to their original location to become part of a permanent Beatles visitor attraction and training centre for young people with learning difficulties.

Beaconsfield Road, which previously housed a Victorian-era children’s home, will include the training centre and a permanent exhibition looking at the area’s history and its connection with the Beatles, who immortalised Strawberry Fields in the song ‘Strawberry Fields Forever’, written in 1966 by John Lennon. As a child, Lennon would regularly visit the site – close to the home he shared with his aunt Mimi – climbing over the gates to play in the grounds of what was then a children's home.

As part of the new plans, the 1970s buildings that were subsequently constructed on the site are to be demolished.

The centre will also include a café and gift shop as part of the heritage exhibit, which will provide work experience for the young people in the training centre. Money generated from the exhibit will go directly to the centre, which is being run by the Salvation Army.

The original gates have been in storage for some time because vandals would regularly graffiti them, largely taking the form of people on Beatles ‘pilgrimages’ writing their name on the gates.

The new pavilion will house a training kitchen, cycle workshop, classrooms, IT suite and activity spaces, to accommodate 40 trainees and around eight staff.

The site was thought to cost around £275,000 (US$442,000, €349,000) for the land, though costs for the full redevelopment have not been revealed. The plans gained unanimous approval from Liverpool City Council, with planning officers calling the plans “a good addition to the city with the cultural and educational uses.”

RELATED STORIES
  UK music heritage could be worth extra £4bn in tourism revenues, says study


Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Beatles exhibition to open on site of Strawberry Field
POSTED 08 Oct 2014 . BY Tom Anstey
The Beatles immortalised the site when John Lennon wrote 'Strawberry Fields Forever' in 1966
The historic gates of Strawberry Field in Liverpool, UK, will be returned to their original location to become part of a permanent Beatles visitor attraction and training centre for young people with learning difficulties.

Beaconsfield Road, which previously housed a Victorian-era children’s home, will include the training centre and a permanent exhibition looking at the area’s history and its connection with the Beatles, who immortalised Strawberry Fields in the song ‘Strawberry Fields Forever’, written in 1966 by John Lennon. As a child, Lennon would regularly visit the site – close to the home he shared with his aunt Mimi – climbing over the gates to play in the grounds of what was then a children's home.

As part of the new plans, the 1970s buildings that were subsequently constructed on the site are to be demolished.

The centre will also include a café and gift shop as part of the heritage exhibit, which will provide work experience for the young people in the training centre. Money generated from the exhibit will go directly to the centre, which is being run by the Salvation Army.

The original gates have been in storage for some time because vandals would regularly graffiti them, largely taking the form of people on Beatles ‘pilgrimages’ writing their name on the gates.

The new pavilion will house a training kitchen, cycle workshop, classrooms, IT suite and activity spaces, to accommodate 40 trainees and around eight staff.

The site was thought to cost around £275,000 (US$442,000, €349,000) for the land, though costs for the full redevelopment have not been revealed. The plans gained unanimous approval from Liverpool City Council, with planning officers calling the plans “a good addition to the city with the cultural and educational uses.”

RELATED STORIES
UK music heritage could be worth extra £4bn in tourism revenues, says study


Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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