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NEWS
Australia's first major Lego attraction coming to Melbourne
POSTED 02 Sep 2015 . BY Tom Anstey
Due to open in mid-2017, the indoor attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere Credit: Merlin Entertainments
Australia is about to gain its first major Lego attraction after Merlin Entertainments reached a deal with Melbourne’s Chadstone shopping mall to open the country’s first Legoland Discovery Centre there.

Due to open in mid-2017, the indoor attraction will cover 2,800sq m (30,100sq ft) and will offer an interactive and educational experience specifically designed for families with children between the ages of 3-10 years old. The new centre will follow a similar theme to its counterparts worldwide, featuring of a range of Lego play areas, including a brick pool, master classes from a Lego Master Builder, a Lego-themed ride, special party rooms for birthdays, a 4D cinema, and the popular Miniland exhibition – which will be themed around Melbourne landmarks nominated by the local community.

The Chadstone Lego attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere. The mall itself is currently undergoing a AU$600m (US$437.6m, €393m, £279.5m) expansion and redevelopment which will add a new office tower apartments and expansion of leisure facilities. Once complete, the mall will be Australia’s largest.

“We have no doubt that the centre will be popular in Melbourne, and we are delighted to be working with Federation Centres on this exciting new project," said Merlin’s chief new openings officer, John Jakobsen.

"Australia and Asia are very important development areas for Merlin. We already have a cluster of exciting attractions in Sydney and now we want to build our business here in Melbourne, which is a vibrant, exciting city with a high proportion of families with young children, all looking for high-quality leisure options."
RELATED STORIES
  Legoland Florida and Travelex reach deal to list Lego currency on exchange


Legoland Florida is the first theme park to have its in-park currency officially listed on an exchange after agreeing a deal with Travelex.
  Ninjago coming to Legoland California in 2016


Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland theme park in California.
  Bjarke Ingels, Renzo Piano and other top architects take part in Lego art project at New York’s High Line


New York has seen ten ambitious new buildings from a range of top architecture firms spring up at the same time – with the public given free reign to add to, amend or otherwise improve on them.
  Merlin debuts new hotel at Legoland Florida


Merlin Entertainments has continued its policy to turn its major attractions into multi-day features by debuting its new Legoland Hotel at Legoland Florida.
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Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Australia's first major Lego attraction coming to Melbourne
POSTED 02 Sep 2015 . BY Tom Anstey
Due to open in mid-2017, the indoor attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere Credit: Merlin Entertainments
Australia is about to gain its first major Lego attraction after Merlin Entertainments reached a deal with Melbourne’s Chadstone shopping mall to open the country’s first Legoland Discovery Centre there.

Due to open in mid-2017, the indoor attraction will cover 2,800sq m (30,100sq ft) and will offer an interactive and educational experience specifically designed for families with children between the ages of 3-10 years old. The new centre will follow a similar theme to its counterparts worldwide, featuring of a range of Lego play areas, including a brick pool, master classes from a Lego Master Builder, a Lego-themed ride, special party rooms for birthdays, a 4D cinema, and the popular Miniland exhibition – which will be themed around Melbourne landmarks nominated by the local community.

The Chadstone Lego attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere. The mall itself is currently undergoing a AU$600m (US$437.6m, €393m, £279.5m) expansion and redevelopment which will add a new office tower apartments and expansion of leisure facilities. Once complete, the mall will be Australia’s largest.

“We have no doubt that the centre will be popular in Melbourne, and we are delighted to be working with Federation Centres on this exciting new project," said Merlin’s chief new openings officer, John Jakobsen.

"Australia and Asia are very important development areas for Merlin. We already have a cluster of exciting attractions in Sydney and now we want to build our business here in Melbourne, which is a vibrant, exciting city with a high proportion of families with young children, all looking for high-quality leisure options."
RELATED STORIES
Legoland Florida and Travelex reach deal to list Lego currency on exchange


Legoland Florida is the first theme park to have its in-park currency officially listed on an exchange after agreeing a deal with Travelex.
Ninjago coming to Legoland California in 2016


Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland theme park in California.
Bjarke Ingels, Renzo Piano and other top architects take part in Lego art project at New York’s High Line


New York has seen ten ambitious new buildings from a range of top architecture firms spring up at the same time – with the public given free reign to add to, amend or otherwise improve on them.
Merlin debuts new hotel at Legoland Florida


Merlin Entertainments has continued its policy to turn its major attractions into multi-day features by debuting its new Legoland Hotel at Legoland Florida.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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