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Arts Council and VisitEngland join forces to boost cultural tourism
POSTED 06 Feb 2013 . BY Tom Walker
Arts Council England and VisitEngland have joined forces in order to boost cultural tourism across the country.

As part of the new partnership, the two bodies have earmarked £3m worth of Arts Council Lottery funding, to be invested in supporting destinations that have "real potential to grow" and improve cultural tourism.

There will be a number of coordinated to encourage the development of arts and cultural experiences and targeted holiday packages for visitors that include cultural aspects as well as more traditional accommodation and transport elements.

Describing the partnership, culture secretary Maria Miller said: "Our country is renowned around the world as a top cultural tourist destination - with iconic heritage sites, museums and theatres; the industry has a strong role to play in our economic growth.

"It makes sense that our cultural and tourist industries join forces, as in many cases they are two sides of the same coin."

To download the partnership statement (in PDF) form, click here.
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Get Attractions Management digital magazine FREE
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NEWS
Arts Council and VisitEngland join forces to boost cultural tourism
POSTED 06 Feb 2013 . BY Tom Walker
Arts Council England and VisitEngland have joined forces in order to boost cultural tourism across the country.

As part of the new partnership, the two bodies have earmarked £3m worth of Arts Council Lottery funding, to be invested in supporting destinations that have "real potential to grow" and improve cultural tourism.

There will be a number of coordinated to encourage the development of arts and cultural experiences and targeted holiday packages for visitors that include cultural aspects as well as more traditional accommodation and transport elements.

Describing the partnership, culture secretary Maria Miller said: "Our country is renowned around the world as a top cultural tourist destination - with iconic heritage sites, museums and theatres; the industry has a strong role to play in our economic growth.

"It makes sense that our cultural and tourist industries join forces, as in many cases they are two sides of the same coin."

To download the partnership statement (in PDF) form, click here.
RELATED STORIES
VisitEngland reveals new look Visitor Attraction Quality Scheme


VisitEngland’s Visitor Attraction Quality Scheme has been given a complete overhaul as it bids to better spotlight the diverse attractions on offer in England and enhance the visitor experience.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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