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NEWS
American Airlines CR Smith Museum reopens
POSTED 12 Oct 2018 . BY Luke Cloherty
The museum has now reopened following the refurbishment, which was designed by JRA Credit: Bambino International
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."

JRA provided master planning, concept design, schematic design, and executive media production for the museum Credit: Bambino International
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing Credit: Bambino International
It's the first major redesign in the museum’s 25-year history Credit: Bambino International
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NEWS
American Airlines CR Smith Museum reopens
POSTED 12 Oct 2018 . BY Luke Cloherty
The museum has now reopened following the refurbishment, which was designed by JRA Credit: Bambino International
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."

JRA provided master planning, concept design, schematic design, and executive media production for the museum Credit: Bambino International
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing Credit: Bambino International
It's the first major redesign in the museum’s 25-year history Credit: Bambino International
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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