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NEWS
American Airlines CR Smith Museum reopens
POSTED 12 Oct 2018 . BY Luke Cloherty
The museum has now reopened following the refurbishment, which was designed by JRA Credit: Bambino International
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."

JRA provided master planning, concept design, schematic design, and executive media production for the museum Credit: Bambino International
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing Credit: Bambino International
It's the first major redesign in the museum’s 25-year history Credit: Bambino International
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Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
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NEWS
American Airlines CR Smith Museum reopens
POSTED 12 Oct 2018 . BY Luke Cloherty
The museum has now reopened following the refurbishment, which was designed by JRA Credit: Bambino International
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."

JRA provided master planning, concept design, schematic design, and executive media production for the museum Credit: Bambino International
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing Credit: Bambino International
It's the first major redesign in the museum’s 25-year history Credit: Bambino International
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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