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NEWS
Alton Towers criticised for encouraging skiving
POSTED 21 Apr 2004 . BY
The FSB has called for Alton Towers to take the website down
Alton Towers has faced strong criticism over its latest marketing campaign which encourages adults to take time off work pretending to be ill in order to visit the theme park.

The Federation of Small Businesses (FSB) has slammed Alton Towers over various parts of the ‘I Hate Work’ campaign –including the website www.ihatework.co.uk which promotes discounted tickets.

The FSB also took issue with research commissioned and released by Alton Towers which found that a third of its adult visitors during the week were on unofficial work leave, while male skivers outnumbered females by two to one.

According to the FSB, year on year, absenteeism costs British businesses around £10bn and can have a disproportionate effect on small businesses if even one member of staff pulls a sickie.

David Bishop from the FSB commented: “We take issue with the Alton Towers campaign as we think it’s irresponsible and encourages absenteeism.

The campaign is clearly being supported – but they really don’t have to resort to this kind of marketing to get their message across.”

The FSB has also stated that, if Alton Towers does not take down the ‘I Hate Work’ website, it may consider taking its case to the Advertising Standards Authority.

Marketing manager of Alton Towers, Mike Lorimer, said: “We were actually quite surprised by the number of skivers we appear to have at the park.

“At the end of the day, though, they do all our other visitors a favour, especially families, by spreading visits more evenly and thus reducing queuing at peak times.

“It’s not up to us to reduce absenteeism, and if workers want to take advantage of the mid-week deals, why not?” Details: www.fsb.org.uk or www.ihatework.co.uk

MORE NEWS
Dave & Buster's to enter Middle East with Al Hokair partnership
US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
Scientists develop video game that adjusts difficulty based on player emotions – has applications for attractions and fitness
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions based on in-game data.
VAC 2022 conference programme and 25 speakers announced
VAC 2022 has announced the final line-up of 25 top attractions sector speakers set to appear at the conference on Thursday 13 October.
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
+ More news   
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COMPANY PROFILES
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TOR Systems have been in this business since 1981. [more...]
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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
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DIRECTORY
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DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Alton Towers criticised for encouraging skiving
POSTED 21 Apr 2004 . BY
The FSB has called for Alton Towers to take the website down
Alton Towers has faced strong criticism over its latest marketing campaign which encourages adults to take time off work pretending to be ill in order to visit the theme park.

The Federation of Small Businesses (FSB) has slammed Alton Towers over various parts of the ‘I Hate Work’ campaign –including the website www.ihatework.co.uk which promotes discounted tickets.

The FSB also took issue with research commissioned and released by Alton Towers which found that a third of its adult visitors during the week were on unofficial work leave, while male skivers outnumbered females by two to one.

According to the FSB, year on year, absenteeism costs British businesses around £10bn and can have a disproportionate effect on small businesses if even one member of staff pulls a sickie.

David Bishop from the FSB commented: “We take issue with the Alton Towers campaign as we think it’s irresponsible and encourages absenteeism.

The campaign is clearly being supported – but they really don’t have to resort to this kind of marketing to get their message across.”

The FSB has also stated that, if Alton Towers does not take down the ‘I Hate Work’ website, it may consider taking its case to the Advertising Standards Authority.

Marketing manager of Alton Towers, Mike Lorimer, said: “We were actually quite surprised by the number of skivers we appear to have at the park.

“At the end of the day, though, they do all our other visitors a favour, especially families, by spreading visits more evenly and thus reducing queuing at peak times.

“It’s not up to us to reduce absenteeism, and if workers want to take advantage of the mid-week deals, why not?” Details: www.fsb.org.uk or www.ihatework.co.uk

MORE NEWS
Dave & Buster's to enter Middle East with Al Hokair partnership
US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
Scientists develop video game that adjusts difficulty based on player emotions – has applications for attractions and fitness
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions based on in-game data.
VAC 2022 conference programme and 25 speakers announced
VAC 2022 has announced the final line-up of 25 top attractions sector speakers set to appear at the conference on Thursday 13 October.
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
+ More news   
 
COMPANY PROFILES
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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