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NEWS
Adidas builds sustainable pitch using 1.8m plastic bottles
POSTED 04 Feb 2020 . BY Tom Walker
The bottles were treated and used as infill for the synthetic 3G pitch Credit: Adidas

We're not just focused on changing how we do business – we're dedicated to changing how our industry does business.
– James Carnes
Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.

The bottles were collected from nature – at remote islands, beaches, coastal communities and shorelines – in order to prevent them from ending up permanently in the eco-system.

Each bottle was then washed and treated before being converted and used as infill for the synthetic 3G pitch.

The pitch has been installed at the Miami Edison High School, where it will be used by the school in official games.

According to James Carnes, vice president of brand strategy at Adidas, the project is part of the company's commitment to becoming climate neutral by 2050 – as well as using manufacturing methods which will prevent plastics from polluting the ocean.

"We believe that through sport we have the power to change lives, and we are dedicated to creating that change," Carnes said.

"Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.

"We're not just focused on changing how we do business – we're dedicated to changing how our industry does business."
The bottles were collected from remote islands, beaches, coastal communities and shorelines Credit: Adidas
The pitch has been installed at the Miami Edison High School Credit: Adidas
The school will use the pitch for official games Credit: Adidas
A total of 1.8m recycled plastic bottles were used to create the pitch Credit: Adidas
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NEWS
Adidas builds sustainable pitch using 1.8m plastic bottles
POSTED 04 Feb 2020 . BY Tom Walker
The bottles were treated and used as infill for the synthetic 3G pitch Credit: Adidas
We're not just focused on changing how we do business – we're dedicated to changing how our industry does business.
– James Carnes
Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.

The bottles were collected from nature – at remote islands, beaches, coastal communities and shorelines – in order to prevent them from ending up permanently in the eco-system.

Each bottle was then washed and treated before being converted and used as infill for the synthetic 3G pitch.

The pitch has been installed at the Miami Edison High School, where it will be used by the school in official games.

According to James Carnes, vice president of brand strategy at Adidas, the project is part of the company's commitment to becoming climate neutral by 2050 – as well as using manufacturing methods which will prevent plastics from polluting the ocean.

"We believe that through sport we have the power to change lives, and we are dedicated to creating that change," Carnes said.

"Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.

"We're not just focused on changing how we do business – we're dedicated to changing how our industry does business."
The bottles were collected from remote islands, beaches, coastal communities and shorelines Credit: Adidas
The pitch has been installed at the Miami Edison High School Credit: Adidas
The school will use the pitch for official games Credit: Adidas
A total of 1.8m recycled plastic bottles were used to create the pitch Credit: Adidas
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Adidas reveals world's first fully recyclable running shoe, a virtual reality tour of the universe narrated by Stephen Hawking to launch in 2020, Bodystreet plans to open 200 EMS studios in the UK and the Mental Health Foundation chooses body image as the theme for its Mental Health Awareness Week.
Adidas reveals world's first 'fully recyclable' trainer


Sportswear giant Adidas has developed what it calls the world's first "100 per cent recyclable performance running shoe".
Adidas and Stella McCartney launch vegan Stan Smiths


Fashion designer Stella McCartney and Adidas have teamed up to produce a leather-free, vegan shoe.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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