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NEWS
Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
RELATED STORIES
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Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
  FEATURE: Augmented Reality: Refining augmented reality


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Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
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Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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Jobs    News   Products   Magazine   Subscribe
NEWS
Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
RELATED STORIES
Museum operators using AR to take their exhibits global


Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
FEATURE: Augmented Reality: Refining augmented reality


London boutique The Refinery has created an avatar-led digital offering
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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