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Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
RELATED STORIES
  Museum operators using AR to take their exhibits global


Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
  FEATURE: Augmented Reality: Refining augmented reality


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  David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
RELATED STORIES
Museum operators using AR to take their exhibits global


Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
FEATURE: Augmented Reality: Refining augmented reality


London boutique The Refinery has created an avatar-led digital offering
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
New Merlin CEO, Scott O'Neil, reveals his plans for the post-Varney era
Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
Cairns Aquarium in Australia put up for sale
Cairns Aquarium in Australia has been put up for sale, as the visitor attraction's directors seek fresh investment.
“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
Vikings gather for TEA’s SATE Europe conference at Europa-Park
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS