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Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
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NEWS
Industrial Light & Magic creates groundbreaking virtual ABBA concert
POSTED 30 May 2022 . BY Tom Walker
Industrial Light & Magic has created digital avatars – or "ABBAtars" – of each band member Credit: Abba Voyage
ABBA has returned to live concerts after a 40-year break – in digital form
The new ABBA Voyage features "ground-breaking" augmented reality and other digital technologies
To create the experience, the four ABBA members worked together with Industrial Light & Magic
The experience is housed at a custom-built venue, called ABBA Arena, in east London
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.

Featuring ground-breaking augmented reality and other digital technologies, the new ABBA Voyage concerts recreate the sights and sounds of Abba in their 1970s heyday.

To create the footage, the four ABBA members worked together with Industrial Light & Magic – the visual effects firm founded by George Lucas and famous for its work on blockbusters such as Star Wars and Lord of the Rings.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad performed in motion capture suits for five weeks, with around 160 cameras scanning their body movements and facial expressions.

Industrial Light & Magic animators and visual effects artists then created digital avatars – or "ABBAtars" – of each member, who ​​then appear on a 65 million pixel screen in front of their fans.

Using lights and other effects, the boundaries between the screen and the "real world" are then blurred using lighting effect, creating an illusion that the four are, in fact, performing on stage.

The experience is housed at a custom-built venue, called ABBA Arena, at Queen Elizabeth Olympic Park, east London.

"ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits – each handpicked with great care by the band," ABBA Voyage said.

"Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians.

"Blurring the lines between the physical and digital, fans will be able to see the magic of ABBA brought to life using the latest in motion capture technology.

"It’s the greatest ABBA performance the world has never seen. Until now."
The experience is housed at a custom-built venue, called ABBA Arena Credit: Abba Voyage
RELATED STORIES
Museum operators using AR to take their exhibits global


Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
FEATURE: Augmented Reality: Refining augmented reality


London boutique The Refinery has created an avatar-led digital offering
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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