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NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
  Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
  FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
  David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
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Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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