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NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
  Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
  FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
  David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS