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David Attenborough to front AR-based natural world app
POSTED 19 Jan 2021 . BY Tom Walker
Fronted by Sir David Attenborough, The Green Planet app is part of the government's £28m 5G Create project Credit: Shutterstock.com/lev radin
Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.

Using augmented reality (AR), The Green Planet app is part of the government's £28m "5G Create" project, which has been set up to test and market the uses of 5G.

The Green Planet app alone has received £2.3m worth of funding.

Developed by a consortium of creative and technology firms – including EE and London-based immersive content studio Factory 42 – the app will be available in "set locations" around the UK, including parks, visitor attractions (such as Kew Gardens) and urban settings.

The app requires a 5G-enabled device and will allow users to stream high resolution ‘holographic’ video of Sir David, which will present detailed graphics of plants and animals.

According to Digital Infrastructure Matt Warman, the app will help demonstrate how new technology can reconnect people with the natural world while "demonstrating the power of 5G to a huge new audience".

"5G Create is about exploring new and inventive ways we can use 5G to give British industries a competitive advantage," Warman said.

"This cutting-edge app, fronted by broadcasting legend Sir David Attenborough, is set to be an inspiring example of how new technology can reconnect us with the natural world whilst demonstrating the power of 5G to a huge new audience."

The Green Planet app is one of nine projects to receive funding as part of 5G Create.

Other leisure-related 5G Create projects include an initiative at the Eden Project in Cornwall, which will explore how 5G and 360 degree video can enhance the visitor experience and allow anyone to enjoy the exhibits and talks.

On the Isle of Wight, people will be encouraged to take up yacht racing using immersive virtual reality experiences in a bid to explore 5G's benefits to the sports industry.

At London's O2, a 5G project will explore how the technology can provide instant, multi-angle replays via smartphones during stadium events.

Elsewhere, the MK Stadium – home to Milton Keynes Dons FC – will be kitted out with driverless taxis, smart parking management and robots to help the site run more efficiently and enhance experiences for spectators and staff.

5G Create is part of the government’s £200m investment in testbeds and trials across the UK to explore new ways that 5G can boost productivity, grow existing businesses or spark new ones. In the competition’s second round, DCMS has provided £15.2m to be shared across the nine projects with the remaining £13.1m coming from project partners.
RELATED STORIES
  London's Natural History Museum announces new strategy to tackle climate change after declaring 'planetary emergency'


The Natural History Museum (NHM) has announced a new strategy outlining the role it will play in tackling the devastating impact of climate change, after declaring a "planetary emergency".
  FEATURE: Editor's letter: Climate emergency


Liz Terry shares her thoughts
  FEATURE: People profile: Sir David Attenborough


David Attenborough and Jumbo the elephant at the American Museum of Natural History
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
David Attenborough to front AR-based natural world app
POSTED 19 Jan 2021 . BY Tom Walker
Fronted by Sir David Attenborough, The Green Planet app is part of the government's £28m 5G Create project Credit: Shutterstock.com/lev radin
Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.

Using augmented reality (AR), The Green Planet app is part of the government's £28m "5G Create" project, which has been set up to test and market the uses of 5G.

The Green Planet app alone has received £2.3m worth of funding.

Developed by a consortium of creative and technology firms – including EE and London-based immersive content studio Factory 42 – the app will be available in "set locations" around the UK, including parks, visitor attractions (such as Kew Gardens) and urban settings.

The app requires a 5G-enabled device and will allow users to stream high resolution ‘holographic’ video of Sir David, which will present detailed graphics of plants and animals.

According to Digital Infrastructure Matt Warman, the app will help demonstrate how new technology can reconnect people with the natural world while "demonstrating the power of 5G to a huge new audience".

"5G Create is about exploring new and inventive ways we can use 5G to give British industries a competitive advantage," Warman said.

"This cutting-edge app, fronted by broadcasting legend Sir David Attenborough, is set to be an inspiring example of how new technology can reconnect us with the natural world whilst demonstrating the power of 5G to a huge new audience."

The Green Planet app is one of nine projects to receive funding as part of 5G Create.

Other leisure-related 5G Create projects include an initiative at the Eden Project in Cornwall, which will explore how 5G and 360 degree video can enhance the visitor experience and allow anyone to enjoy the exhibits and talks.

On the Isle of Wight, people will be encouraged to take up yacht racing using immersive virtual reality experiences in a bid to explore 5G's benefits to the sports industry.

At London's O2, a 5G project will explore how the technology can provide instant, multi-angle replays via smartphones during stadium events.

Elsewhere, the MK Stadium – home to Milton Keynes Dons FC – will be kitted out with driverless taxis, smart parking management and robots to help the site run more efficiently and enhance experiences for spectators and staff.

5G Create is part of the government’s £200m investment in testbeds and trials across the UK to explore new ways that 5G can boost productivity, grow existing businesses or spark new ones. In the competition’s second round, DCMS has provided £15.2m to be shared across the nine projects with the remaining £13.1m coming from project partners.
RELATED STORIES
London's Natural History Museum announces new strategy to tackle climate change after declaring 'planetary emergency'


The Natural History Museum (NHM) has announced a new strategy outlining the role it will play in tackling the devastating impact of climate change, after declaring a "planetary emergency".
FEATURE: Editor's letter: Climate emergency


Liz Terry shares her thoughts
FEATURE: People profile: Sir David Attenborough


David Attenborough and Jumbo the elephant at the American Museum of Natural History
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS