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NEWS
£20m Silverstone Experience finally opens doors
POSTED 25 Oct 2019 . BY Andy Knaggs
The Silverstone Experience, a £20m (US$25.7m, €23.1m) attraction that hopes to inspire a new generation of motor racing engineers, has opened at the famous Northamptonshire racing circuit.

Set inside a refurbished RAF hangar (Silverstone was originally a World War Two airfield), the new museum will be home to the archives of the British Racing Drivers' Club (BRDC), including items from the 1940s, as well as more recent Formula One memorabilia.

Additional displays will reflect the site's wartime past, with RAF and WAAF uniforms, aircrew badges and part of the structure of a Wellington bomber on show.

Visitors will be able to take part in a range of activities, including changing a tyre on an F1 car, piloting a Wellington bomber plane on a recreated training machine and learning about the science behind modern-day motor racing. Sports museum specialists Mather & Co were responsible for designing the interactive features, while Cube Design handled the restoration and design of the 4,000sq m (13,100sq ft) building.

The project has taken seven years to bring to fruition, and has benefited along the way from a National Lottery Heritage Fund contribution, to the tune of £9.1m (US$11.7m, €10.5m), as well as patronage from HRH Prince Harry and stars from across motorsport, including former world champion driver Sir Jackie Stewart and commentator Murray Walker.

"Creating a home to tell the historic story of Silverstone was first discussed by the BRDC as long ago as 1971, so I am immensely proud to see this seven-year-long project come to fruition," said Sally Reynolds, CEO of Silverstone Heritage ‒ the charity behind the initiative. "The talented and committed team of staff and suppliers behind the project have built an exceptional attraction that will inspire visitors with its incredible stories."

The attraction will be open year-round and has free on-site parking, a cafe and gift shop. It's opening had been delayed from July, after the project's original contractor entered administration.
Lifting the trophy is just one of 20 interactive features at the new Silverstone Experience Credit: The Silverstone Experience
You can also step into the pits and change a few tyres! Credit: The Silverstone Experience
...up to the modern era Credit: The Silverstone Experience
PROJECT PROFILE:

World Rugby Museum
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.


RELATED STORIES
  Silverstone Experience to open later this month following construction delays


The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the public, will open in Northamptonshire, UK, on 25 October.
  Silverstone Experience delayed after contractor enters administration


The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.
  Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
  Norton Priory Museum open again after comprehensive makeover


Cheshire attraction Norton Priory Museum reopened in August after a major renovation was carried out by Mather & Co.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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Jobs    News   Products   Magazine   Subscribe
NEWS
£20m Silverstone Experience finally opens doors
POSTED 25 Oct 2019 . BY Andy Knaggs
The Silverstone Experience, a £20m (US$25.7m, €23.1m) attraction that hopes to inspire a new generation of motor racing engineers, has opened at the famous Northamptonshire racing circuit.

Set inside a refurbished RAF hangar (Silverstone was originally a World War Two airfield), the new museum will be home to the archives of the British Racing Drivers' Club (BRDC), including items from the 1940s, as well as more recent Formula One memorabilia.

Additional displays will reflect the site's wartime past, with RAF and WAAF uniforms, aircrew badges and part of the structure of a Wellington bomber on show.

Visitors will be able to take part in a range of activities, including changing a tyre on an F1 car, piloting a Wellington bomber plane on a recreated training machine and learning about the science behind modern-day motor racing. Sports museum specialists Mather & Co were responsible for designing the interactive features, while Cube Design handled the restoration and design of the 4,000sq m (13,100sq ft) building.

The project has taken seven years to bring to fruition, and has benefited along the way from a National Lottery Heritage Fund contribution, to the tune of £9.1m (US$11.7m, €10.5m), as well as patronage from HRH Prince Harry and stars from across motorsport, including former world champion driver Sir Jackie Stewart and commentator Murray Walker.

"Creating a home to tell the historic story of Silverstone was first discussed by the BRDC as long ago as 1971, so I am immensely proud to see this seven-year-long project come to fruition," said Sally Reynolds, CEO of Silverstone Heritage ‒ the charity behind the initiative. "The talented and committed team of staff and suppliers behind the project have built an exceptional attraction that will inspire visitors with its incredible stories."

The attraction will be open year-round and has free on-site parking, a cafe and gift shop. It's opening had been delayed from July, after the project's original contractor entered administration.
Lifting the trophy is just one of 20 interactive features at the new Silverstone Experience Credit: The Silverstone Experience
You can also step into the pits and change a few tyres! Credit: The Silverstone Experience
...up to the modern era Credit: The Silverstone Experience
RELATED STORIES
Silverstone Experience to open later this month following construction delays


The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the public, will open in Northamptonshire, UK, on 25 October.
Silverstone Experience delayed after contractor enters administration


The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.
Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
Norton Priory Museum open again after comprehensive makeover


Cheshire attraction Norton Priory Museum reopened in August after a major renovation was carried out by Mather & Co.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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