Mountaineer Reinhold Messner has opened a series of museums in the mountainous regions of northern Italy / PHOTO: Press Association
Italian mountaineer and explorer Reinhold Messner is widely regarded as the world’s greatest living climber. And he can also be considered an attractions operator, having opened a series of six museums in the mountainous South Tyrol region of northern Italy.
The sixth and final museum, which opened in July 2015, is nestled in a mountain plateau surrounded by spectacular views. It was designed by the late architect Zaha Hadid and has recently been announced as a finalist in the culture category of the World Architecture Festival.
The network of Messner Mountain Museums (MMM), scattered throughout the Alps, reflects different aspects of mountaineering and tells stories of human encounters with the mountains. MMM Ripa focuses on mountain people, MMM Ortles focuses on glaciers and ice, MMM Juval is about mountain mythology and MMM Dolomites on rock and climbing, while MMM Firmian acts as the heart of the network.
The newest – Hadid’s MMM Corones – is devoted to the discipline itself and how the equipment and mountaineering culture have changed through history.
“Messner Mountain Museum Corones is the crowning piece of my mountain museum project, a place of quiet where people can slow down and enjoy the unforgettable views,” Messner says. “It is a place of withdrawal that opens up the human senses for the above and beyond, where the mountains become an experiential space and a part of our culture.”
“I present the development of modern mountaineering and 250 years of progress with regard to the equipment,” he says. “I speak of triumphs and tragedies on the world’s most famous peaks – the Matterhorn, Cerro Torre, K2 – and the depiction of our activity, however contradictory it may seem.”
Born in South Tyrol in 1944, Messner was the first person to climb all 14 peaks over 8,000 metres (26,000 feet). He made both the first solo ascent of Everest, and the first ascent without supplementary oxygen. He’s finished numerous expeditions, including – at age 60 – walking 1,900km (1,200 miles) across the Gobi desert.
“As the storyteller of traditional mountaineering, it’s not my intention to judge or dramatise, but simply to condense human experience of a world that is my world, of the 250-year-old contest between man and the mountain,” Messner says. “The focus is not on sport and records, but on people – on the key contributors to mountaineering, including philosophers and pioneers who had the courage to take the ‘golden step’ from the idea to the deed.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
Mountaineer Reinhold Messner has opened a series of museums in the mountainous regions of northern Italy
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
COMPANY PROFILES
Clip 'n Climb
Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
Simworx Ltd
The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Taylor Made Designs
Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
QubicaAMF UK
QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Mountaineer Reinhold Messner has opened a series of museums in the mountainous regions of northern Italy / PHOTO: Press Association
Italian mountaineer and explorer Reinhold Messner is widely regarded as the world’s greatest living climber. And he can also be considered an attractions operator, having opened a series of six museums in the mountainous South Tyrol region of northern Italy.
The sixth and final museum, which opened in July 2015, is nestled in a mountain plateau surrounded by spectacular views. It was designed by the late architect Zaha Hadid and has recently been announced as a finalist in the culture category of the World Architecture Festival.
The network of Messner Mountain Museums (MMM), scattered throughout the Alps, reflects different aspects of mountaineering and tells stories of human encounters with the mountains. MMM Ripa focuses on mountain people, MMM Ortles focuses on glaciers and ice, MMM Juval is about mountain mythology and MMM Dolomites on rock and climbing, while MMM Firmian acts as the heart of the network.
The newest – Hadid’s MMM Corones – is devoted to the discipline itself and how the equipment and mountaineering culture have changed through history.
“Messner Mountain Museum Corones is the crowning piece of my mountain museum project, a place of quiet where people can slow down and enjoy the unforgettable views,” Messner says. “It is a place of withdrawal that opens up the human senses for the above and beyond, where the mountains become an experiential space and a part of our culture.”
“I present the development of modern mountaineering and 250 years of progress with regard to the equipment,” he says. “I speak of triumphs and tragedies on the world’s most famous peaks – the Matterhorn, Cerro Torre, K2 – and the depiction of our activity, however contradictory it may seem.”
Born in South Tyrol in 1944, Messner was the first person to climb all 14 peaks over 8,000 metres (26,000 feet). He made both the first solo ascent of Everest, and the first ascent without supplementary oxygen. He’s finished numerous expeditions, including – at age 60 – walking 1,900km (1,200 miles) across the Gobi desert.
“As the storyteller of traditional mountaineering, it’s not my intention to judge or dramatise, but simply to condense human experience of a world that is my world, of the 250-year-old contest between man and the mountain,” Messner says. “The focus is not on sport and records, but on people – on the key contributors to mountaineering, including philosophers and pioneers who had the courage to take the ‘golden step’ from the idea to the deed.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
Mountaineer Reinhold Messner has opened a series of museums in the mountainous regions of northern Italy
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
Zaha Hadid Architects designed the sixth museum in the series, MMM Corones. The design brief said visitors had to be able to walk through wearing ski boots / PHOTO: Zaha Hadid Architects
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
+ More news
COMPANY PROFILES
Clip 'n Climb Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
QubicaAMF UK QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
