Riders compete against each other to reach the bottom first as they speed down the Sebag ride
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Editor's letter: Authenticity
Having authenticity and human engagement at the heart of an attraction
creates an energy which ensures its success
Profile: Terri Irwin
The conservationist, social entrepreneur
and operator of Australia Zoo describes
how she and her late husband, Steve,
built up their business and how she and
her children are continuing his legacy
Analysis: Riding High
The TEA/AECOM theme index report
for 2012 shows that the industry's
continuing to do well with recordbreaking
attendances for many parks
Waterparks: Tapping the experts
The merging of waterparks and theme
parks, shared experiences and multiple
sensation rides are among the trends,
as we find out from the operators
Top Team: Class act
The first themed entertainment design
degree launched last September at SCAD.
The team behind the programme describe
their inspiration and the challenges
Space centre: Space age
Space Shuttle Atlantis has come home
to rest at Kennedy Space Centre Visitor
Complex. COO Bill Moore tells us how
people react when they see the shuttle
Mystery shopper: The cat's whiskers?
Sanrio Hello Kitty Town is among the
attractions at the new Puteri Harbour
Family Theme Park in Malaysia. We pay
a visit to learn more about the offer
Heritage: Mary Rose Museum
King Henry VIII's war ship is brought
back to life in an exciting new museum,
which takes visitors back to the day
she sank, almost 500 years ago
Design project profile: All hands on deck
Mary Rose Museum's design team
tell us how they created a building
that complemented, but didn't
compete with, the famous ship and
the challenges of working around
the hot box it's being conserved in
3D/4D/5D: Work dimension
We find out how film distributors work
with operators and look at some of
the new products that are available
on the market for attractions
Show preview: EAS 2013
The suppliers reveal the products and
projects they'll be showcasing in Paris
Mike OswaldGeneral ManagerYas Waterworld Abu Dhabi
Mike Oswald
What’s your career history? I’ve worked in the industry for more than 20 years, starting off at 16-years-old as a part-time lifeguard in 1991. I worked at Raging Waters in Los Angeles, California, one of the larger waterparks in the United States, then Southland Entertainment, a company which had just bought Alabama Adventure, a 90-acre amusement park and waterpark. In 2008, I joined the Farah Leisure team as the general manager for Yas Waterworld Abu Dhabi. In this role, I’ve led the operations team through the feasibility and design process, the pre-opening and opening phase and currently lead the team in the full-time operation of the park.
How has the industry changed? The biggest changes are in ride technology and our ability to have conversations with guests via social media.
What are the current trends? The trend I see is the merging of traditional theme parks with waterparks. The major waterpark manufacturers, such as WhiteWater and Proslide Technologies, now offer rides and technologies only previously available in theme parks. Technologies such as Linear Induction Motors (LIM), interactive gaming, and special effects are where the investment’s taking place.
Traditional theme park manufacturers, such as Hopkins Rides, are now part of the WhiteWater portfolio. Giant interactive play structures are in theme parks, such as Legoland and Six Flags, and coasters are going into waterparks. This is an exciting trend and I hope it continues, as it creates unique experiences never experienced by our guests.
What makes Yas Waterworld Abu Dhabi a success? Yas Waterworld Abu Dhabi has been ranked among the top three waterparks in the world. It’s an experiential attraction with 43 rides, slides and attractions – including five one-of-a-kind rides that aren’t available in any other waterparks in the world.
The Emirati theme follows the story of a character called Dana and her search for a lost pearl that will restore her pearl diving village to prosperity. Live interactive shows, an atmospheric setting, thrilling rides and authentic souq-style shopping attractions ensure there’s something for all the family.
What are your future plans? Yas Waterworld Abu Dhabi was built to be completed in one phase. However, there are approximately 2.5 hectares available for future expansion.
As we’ve only been operational since January this year, our focus is to continue to build awareness of our unique rides and attractions and continue to develop timely offers that are relevant to key holiday periods that offer our visitors great value.
Surfing is one of 43 rides, slides and attractions at Yas Waterworld Abu Dhabi
John JakobsenManaging Director, Legoland Resorts – WaterparkMerlin Entertainments
John Jakobsen
How many waterparks does Merlin have? Merlin Entertainments acquired its first two waterparks – Gardaland Waterpark in Milan, Italy and Alton Towers Resort, UK (indoor) – in 2006/7. These gave us the understanding and experience to open two more at Legoland California and Legoland Florida, with a fifth to open in Legoland Malaysia early next year.
What are a waterpark’s benefits? Waterparks are a potential development for the group, not as stand-alone attractions, but as part of our broader resort strategy. This is designed to underline the short break/destination positioning of all our theme parks, with the addition of accommodation, second gate attractions, such as waterparks and Sea Life, and extensions to the core parks – all of which are working to significantly increase two- to three-day visits.
Waterparks can add another half, or often full, day’s activities and entertainment for our visitors, and they’ve been very successful for us. More than that, we’ve added to their appeal by developing supporting retail and catering brands, as well as exciting programmes of fun special events and live entertainment.
What are the challenges? Unlike other theme parks, outdoor waterparks are very weather dependent, with shorter seasons and significant peaks and troughs of numbers, even when located in warm climates like California and Florida. The challenge, therefore, is the management of capacity – the acceptance that the operator needs to provide an excellent experience on fewer, but potentially very busy, days while also managing other much quieter days.
It’s a similar pattern to the queue management for standard water rides in theme parks, but on a much bigger scale. Building waterparks in locations like Florida or Malaysia helps to extend the season, but even there numbers will drop on an overcast day.
What are Merlin’s future plans? The importance of water to the theme park experience, particularly in Legoland, means that we need to look at ways to incorporate it into other resorts in the future. This may be through the addition of water-based features to the main parks. Indoor parks may also be a natural extension to consider for other sites or as a separate gate to the theme park.
Waterplay is especially popular at Legoland parks as it appeals to young children
MIchel linet-frionCreative & Innovation Director Pierre & Vacances/Center Parcs Entertainments
MIchel linet-frion
What is your career history? I’m a French architect. I’ve worked for about 30 years in the leisure industry for Walt Disney Imagineering, Parc Astérix/Grévin & Cie and am currently creative & innovation director for French leisure and real estate group Pierre & Vacances/Center Parcs.
After my time at Disney, my role has been to develop existing and new sites – to keep them attractive and innovative to ensure they remain popular.
How has the industry changed? The best change was when theming was introduced as an ingredient for waterparks and all other attractions. It makes the parks timeless and more of an immersive experience, rather than a series of attractions.
How many Center Parcs are there? Center Parcs was set up 40 years ago and now has more than 20 resorts in Europe, each with an indoor Aqua Mundo waterpark.
Aqua Mundo is the concept pillar of this brand. It’s a tropical waterpark in the sense that it’s planted as a real landscape in which we display our water attractions and beaches. The waterparks are between 4,000 and 7,000 sq m (43,000 and 75,000 sq ft) each, including indoor space, outdoor pools and slides. They’re open 365 days a year and each gets approximately one million visits annually by our guests, as they come every day of their stay.
What are the current trends? Trends aren’t so important – it’s what comes after that we should aim for.
What are Center Parc’s future plans? We know we need to keep innovating. When refurbishing our existing parks, we’re developing new attractions and experiences including: AquaLuba, an interactive water play structure including a zip wire and waterfall climbing; the next generation wild water river; Experience River, a sensory lazy river; a snorkelling experience with a side story and interaction with living animals; more outdoor water play and pools; and possibly new family experiences such as dive-in movies one evening a week or special night-time events.
We’re also looking at introducing new storylines and giving ourselves more theming opportunities to conceal the pool equipment, such as the slide tower.
All of these plans are with the aim of totally engaging our guests in our environments through theming and storytelling to make it a real experience.
Each Aqua Mundo waterpark gets a million visits a year
Christoph KiesslingVice presidentSiam Park & Loro Parque Group, Tenerife
Christoph Kiessling
What is your career history? My father is founder and president of Loro Parque, a zoological theme park in the north of Tenerife, Canary Islands, Spain, which opened in 1972. Even when I was a child, my father shared his observations about park operation with me and, in 1995, after completing my Masters in business management, finance and bank operation, I moved to Tenerife to join my father in the family enterprise. I started as a sales representative and made my way up through different departments and responsibilities up to my position as vice president of the Loro Parque SA in 2009.
In 2008 we opened the waterpark Siam Park, themed on the old kingdom of Thailand, in the south of Tenerife. The park covers 18.5 hectares (46 acres), 30 per cent of which we’ll expand on in the future. I was very involved with the building and launch and oversaw every process in the park. We focused on providing a high standard of architecture, vegetation and attractions.
How has the industry changed? When I joined the industry in the 1990s, very few waterparks invested in theming. Now visitors expect higher quality, a story and more than just one attraction.
At Siam Park we invest more in theming than we do in waterslides to create an exciting combination of visuals and sensations.
What are the current trends? The main trend is the search for increasingly spectacular rides. In the past, almost all waterparks were made up of one-person experiences in the form of bodyslides. Today it’s more common to have multiple people tubes, where people face each other and have a shared experience.
Other trends are multiple sensation rides and a combination of gravity and mechanical rides. Our rides offer varying speeds and thrill levels for all guests.
What are your future plans? My plans are to keep on offering entertainment with the same dedication for details and holistic concepts.
In the 1990s, very few waterparks invested in theming. Now visitors expect higher quality, a story and more than just one attraction
Siam Park’s Tower of Power
COMPANY PROFILES
Simworx Ltd
The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Clip 'n Climb
Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
RMA Ltd
RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Riders compete against each other to reach the bottom first as they speed down the Sebag ride
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Editor's letter: Authenticity
Having authenticity and human engagement at the heart of an attraction
creates an energy which ensures its success
Profile: Terri Irwin
The conservationist, social entrepreneur
and operator of Australia Zoo describes
how she and her late husband, Steve,
built up their business and how she and
her children are continuing his legacy
Analysis: Riding High
The TEA/AECOM theme index report
for 2012 shows that the industry's
continuing to do well with recordbreaking
attendances for many parks
Waterparks: Tapping the experts
The merging of waterparks and theme
parks, shared experiences and multiple
sensation rides are among the trends,
as we find out from the operators
Top Team: Class act
The first themed entertainment design
degree launched last September at SCAD.
The team behind the programme describe
their inspiration and the challenges
Space centre: Space age
Space Shuttle Atlantis has come home
to rest at Kennedy Space Centre Visitor
Complex. COO Bill Moore tells us how
people react when they see the shuttle
Mystery shopper: The cat's whiskers?
Sanrio Hello Kitty Town is among the
attractions at the new Puteri Harbour
Family Theme Park in Malaysia. We pay
a visit to learn more about the offer
Heritage: Mary Rose Museum
King Henry VIII's war ship is brought
back to life in an exciting new museum,
which takes visitors back to the day
she sank, almost 500 years ago
Design project profile: All hands on deck
Mary Rose Museum's design team
tell us how they created a building
that complemented, but didn't
compete with, the famous ship and
the challenges of working around
the hot box it's being conserved in
3D/4D/5D: Work dimension
We find out how film distributors work
with operators and look at some of
the new products that are available
on the market for attractions
Show preview: EAS 2013
The suppliers reveal the products and
projects they'll be showcasing in Paris
Mike OswaldGeneral ManagerYas Waterworld Abu Dhabi
Mike Oswald
What’s your career history? I’ve worked in the industry for more than 20 years, starting off at 16-years-old as a part-time lifeguard in 1991. I worked at Raging Waters in Los Angeles, California, one of the larger waterparks in the United States, then Southland Entertainment, a company which had just bought Alabama Adventure, a 90-acre amusement park and waterpark. In 2008, I joined the Farah Leisure team as the general manager for Yas Waterworld Abu Dhabi. In this role, I’ve led the operations team through the feasibility and design process, the pre-opening and opening phase and currently lead the team in the full-time operation of the park.
How has the industry changed? The biggest changes are in ride technology and our ability to have conversations with guests via social media.
What are the current trends? The trend I see is the merging of traditional theme parks with waterparks. The major waterpark manufacturers, such as WhiteWater and Proslide Technologies, now offer rides and technologies only previously available in theme parks. Technologies such as Linear Induction Motors (LIM), interactive gaming, and special effects are where the investment’s taking place.
Traditional theme park manufacturers, such as Hopkins Rides, are now part of the WhiteWater portfolio. Giant interactive play structures are in theme parks, such as Legoland and Six Flags, and coasters are going into waterparks. This is an exciting trend and I hope it continues, as it creates unique experiences never experienced by our guests.
What makes Yas Waterworld Abu Dhabi a success? Yas Waterworld Abu Dhabi has been ranked among the top three waterparks in the world. It’s an experiential attraction with 43 rides, slides and attractions – including five one-of-a-kind rides that aren’t available in any other waterparks in the world.
The Emirati theme follows the story of a character called Dana and her search for a lost pearl that will restore her pearl diving village to prosperity. Live interactive shows, an atmospheric setting, thrilling rides and authentic souq-style shopping attractions ensure there’s something for all the family.
What are your future plans? Yas Waterworld Abu Dhabi was built to be completed in one phase. However, there are approximately 2.5 hectares available for future expansion.
As we’ve only been operational since January this year, our focus is to continue to build awareness of our unique rides and attractions and continue to develop timely offers that are relevant to key holiday periods that offer our visitors great value.
Surfing is one of 43 rides, slides and attractions at Yas Waterworld Abu Dhabi
John JakobsenManaging Director, Legoland Resorts – WaterparkMerlin Entertainments
John Jakobsen
How many waterparks does Merlin have? Merlin Entertainments acquired its first two waterparks – Gardaland Waterpark in Milan, Italy and Alton Towers Resort, UK (indoor) – in 2006/7. These gave us the understanding and experience to open two more at Legoland California and Legoland Florida, with a fifth to open in Legoland Malaysia early next year.
What are a waterpark’s benefits? Waterparks are a potential development for the group, not as stand-alone attractions, but as part of our broader resort strategy. This is designed to underline the short break/destination positioning of all our theme parks, with the addition of accommodation, second gate attractions, such as waterparks and Sea Life, and extensions to the core parks – all of which are working to significantly increase two- to three-day visits.
Waterparks can add another half, or often full, day’s activities and entertainment for our visitors, and they’ve been very successful for us. More than that, we’ve added to their appeal by developing supporting retail and catering brands, as well as exciting programmes of fun special events and live entertainment.
What are the challenges? Unlike other theme parks, outdoor waterparks are very weather dependent, with shorter seasons and significant peaks and troughs of numbers, even when located in warm climates like California and Florida. The challenge, therefore, is the management of capacity – the acceptance that the operator needs to provide an excellent experience on fewer, but potentially very busy, days while also managing other much quieter days.
It’s a similar pattern to the queue management for standard water rides in theme parks, but on a much bigger scale. Building waterparks in locations like Florida or Malaysia helps to extend the season, but even there numbers will drop on an overcast day.
What are Merlin’s future plans? The importance of water to the theme park experience, particularly in Legoland, means that we need to look at ways to incorporate it into other resorts in the future. This may be through the addition of water-based features to the main parks. Indoor parks may also be a natural extension to consider for other sites or as a separate gate to the theme park.
Waterplay is especially popular at Legoland parks as it appeals to young children
MIchel linet-frionCreative & Innovation Director Pierre & Vacances/Center Parcs Entertainments
MIchel linet-frion
What is your career history? I’m a French architect. I’ve worked for about 30 years in the leisure industry for Walt Disney Imagineering, Parc Astérix/Grévin & Cie and am currently creative & innovation director for French leisure and real estate group Pierre & Vacances/Center Parcs.
After my time at Disney, my role has been to develop existing and new sites – to keep them attractive and innovative to ensure they remain popular.
How has the industry changed? The best change was when theming was introduced as an ingredient for waterparks and all other attractions. It makes the parks timeless and more of an immersive experience, rather than a series of attractions.
How many Center Parcs are there? Center Parcs was set up 40 years ago and now has more than 20 resorts in Europe, each with an indoor Aqua Mundo waterpark.
Aqua Mundo is the concept pillar of this brand. It’s a tropical waterpark in the sense that it’s planted as a real landscape in which we display our water attractions and beaches. The waterparks are between 4,000 and 7,000 sq m (43,000 and 75,000 sq ft) each, including indoor space, outdoor pools and slides. They’re open 365 days a year and each gets approximately one million visits annually by our guests, as they come every day of their stay.
What are the current trends? Trends aren’t so important – it’s what comes after that we should aim for.
What are Center Parc’s future plans? We know we need to keep innovating. When refurbishing our existing parks, we’re developing new attractions and experiences including: AquaLuba, an interactive water play structure including a zip wire and waterfall climbing; the next generation wild water river; Experience River, a sensory lazy river; a snorkelling experience with a side story and interaction with living animals; more outdoor water play and pools; and possibly new family experiences such as dive-in movies one evening a week or special night-time events.
We’re also looking at introducing new storylines and giving ourselves more theming opportunities to conceal the pool equipment, such as the slide tower.
All of these plans are with the aim of totally engaging our guests in our environments through theming and storytelling to make it a real experience.
Each Aqua Mundo waterpark gets a million visits a year
Christoph KiesslingVice presidentSiam Park & Loro Parque Group, Tenerife
Christoph Kiessling
What is your career history? My father is founder and president of Loro Parque, a zoological theme park in the north of Tenerife, Canary Islands, Spain, which opened in 1972. Even when I was a child, my father shared his observations about park operation with me and, in 1995, after completing my Masters in business management, finance and bank operation, I moved to Tenerife to join my father in the family enterprise. I started as a sales representative and made my way up through different departments and responsibilities up to my position as vice president of the Loro Parque SA in 2009.
In 2008 we opened the waterpark Siam Park, themed on the old kingdom of Thailand, in the south of Tenerife. The park covers 18.5 hectares (46 acres), 30 per cent of which we’ll expand on in the future. I was very involved with the building and launch and oversaw every process in the park. We focused on providing a high standard of architecture, vegetation and attractions.
How has the industry changed? When I joined the industry in the 1990s, very few waterparks invested in theming. Now visitors expect higher quality, a story and more than just one attraction.
At Siam Park we invest more in theming than we do in waterslides to create an exciting combination of visuals and sensations.
What are the current trends? The main trend is the search for increasingly spectacular rides. In the past, almost all waterparks were made up of one-person experiences in the form of bodyslides. Today it’s more common to have multiple people tubes, where people face each other and have a shared experience.
Other trends are multiple sensation rides and a combination of gravity and mechanical rides. Our rides offer varying speeds and thrill levels for all guests.
What are your future plans? My plans are to keep on offering entertainment with the same dedication for details and holistic concepts.
In the 1990s, very few waterparks invested in theming. Now visitors expect higher quality, a story and more than just one attraction
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
+ More news
COMPANY PROFILES
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Clip 'n Climb Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
RMA Ltd RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]