The company has a second property under development in Klaipėda / Spa Hotel Esé
After three years in development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.
The concept for the hotel was developed by consultancy E77 and masterminded by E77 owner and founder, Egle Rukšėnaitė.
She says the opening was borne out of a desire to create a hotel that fulfils the need for a spa destination targeting younger clients.
“At E77, we’ve long had a dream to create a destination spa hotel for younger clients,” she says. “In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”
Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The Lithuanian word Esé actually translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.
The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.
The destination has been conceptualised specifically for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.
Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.
“This is no ordinary hotel, but a truly Instagram-worthy hotel,” says Rukšėnaitė. “It’s the very first hotel designed for millennials in the Baltic States and serves as a point of art – no boring plain walls here.”
Three spa treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed. Rukšėnaitė says that the latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone and experience touchless treatments without a therapist present.
Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.
When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story. “By having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood,” she says.
Rukšėnaitė is also consulting on the creation of a thermal spa resort and hotel for developer, Releven. The hotel will be built in historic pine forests in Lithuania’s coastal region of Klaipėda.
Due to launch between 2023-24, this project is being developed with architects Basalt, who were part of the team that worked on Iceland’s iconic Blue Lagoon resort.
The centrepiece of the 168-room resort in Giruliai will be a 3,000sq m spa complete with 25-30 treatment rooms and 1,700sq m of indoor and outdoor thermal pools. The pools will be filled with local geothermal mineral water extracted from 1km underground.
After a €40m (£34.4m, US$48.7m) investment, Rukšėnaitė says Releven’s vision is to create an oasis of natural wellbeing which immerses guests in lush green forest and invigorating sea air, offering a retreat from busy life.
Klaipėda is known as a healing destination thanks to both its mineral water and invigorating sea air which is enriched with a high iodine concentration – a trace mineral that is important for regulating thyroid activity.
The new resort’s philosophy will centre around whole-body wellbeing, sustainability and harnessing the healing power of the natural environment to rebalance guests.
“The opportunity to enjoy exceptional service, local history, nature in all seasons and a distinctive thermal wellness offering will together create a completely different and unique spa and wellbeing experience,” says Rukšėnaitė.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 3
Editor's letter: All about the people
With global staff shortages threatening to stall economic recovery, it’s time to reboot our commitment to driving improvements in pay and working conditions across the spa and wellness industry
Spa people: Dr Mark Hyman
Dr Mark Hyman MD believes functional medicine has the power to be life-changing in the health and wellbeing of patients.
New opening: Six Senses Shaharut
Six Senses has opened the doors to its new 60-key retreat in Israel’s southern Negev Desert, complete with a 1,900sq m, two-level spa and wellness sanctuary
New opening: QC NY
A 74,000sq ft Italian day spa has opened on New York’s Governors Island after a US$50m investment and seven years of planning, building and restoration.
Interview: Kenneth Ryan
We talk to the global head of spa at Marriott International about navigating the global lockdown, re-imagining the company's brand portfolio and what it will take to succeed post-COVID-19
Sponsored: Time out
Answering a growing demand
for non-invasive, anti-ageing skin
care, Comfort Zone is relaunching
its Sublime Skin line with a new
filler-like natural formula that
reverses cellular degeneration
Research: Total impact
Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
Sponsored: Gharieni Group
CEO Sammy Gharieni talks about his relentless drive
to deliver innovative products to underpin operators’ success
Analysis: Role model
What business models are showing the most potential in the wellness industry? Lyndsay Madden Nadeau shares her insights
Interview: Lorenzo Giannuzzi
The hospitality veteran dreamed of reinventing an historic Italian palazzo as a world-class medical spa. Lisa Starr went to find out more
Sponsored: TechnoAlpin
Snow rooms are creating a ‘wow’ factor for customers,
while reducing operating costs in the delivery of hot and cold
experiences
Interview: Gloria Caulfield
The executive director of Lake Nona wellness community talks about tapping into the latest tech to create healthy living environments
Software: Revenue management
How software suppliers have been supporting spas to get savvy with yield management since the pandemic began
Promotion: Iyashi Dôme
Iyashi Dôme’s touchless infrared tech is the perfect investment for the post-lockdown world, says Florent Cornelis
The company has a second property under development in Klaipėda / Spa Hotel Esé
After three years in development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.
The concept for the hotel was developed by consultancy E77 and masterminded by E77 owner and founder, Egle Rukšėnaitė.
She says the opening was borne out of a desire to create a hotel that fulfils the need for a spa destination targeting younger clients.
“At E77, we’ve long had a dream to create a destination spa hotel for younger clients,” she says. “In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”
Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The Lithuanian word Esé actually translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.
The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.
The destination has been conceptualised specifically for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.
Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.
“This is no ordinary hotel, but a truly Instagram-worthy hotel,” says Rukšėnaitė. “It’s the very first hotel designed for millennials in the Baltic States and serves as a point of art – no boring plain walls here.”
Three spa treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed. Rukšėnaitė says that the latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone and experience touchless treatments without a therapist present.
Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.
When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story. “By having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood,” she says.
Rukšėnaitė is also consulting on the creation of a thermal spa resort and hotel for developer, Releven. The hotel will be built in historic pine forests in Lithuania’s coastal region of Klaipėda.
Due to launch between 2023-24, this project is being developed with architects Basalt, who were part of the team that worked on Iceland’s iconic Blue Lagoon resort.
The centrepiece of the 168-room resort in Giruliai will be a 3,000sq m spa complete with 25-30 treatment rooms and 1,700sq m of indoor and outdoor thermal pools. The pools will be filled with local geothermal mineral water extracted from 1km underground.
After a €40m (£34.4m, US$48.7m) investment, Rukšėnaitė says Releven’s vision is to create an oasis of natural wellbeing which immerses guests in lush green forest and invigorating sea air, offering a retreat from busy life.
Klaipėda is known as a healing destination thanks to both its mineral water and invigorating sea air which is enriched with a high iodine concentration – a trace mineral that is important for regulating thyroid activity.
The new resort’s philosophy will centre around whole-body wellbeing, sustainability and harnessing the healing power of the natural environment to rebalance guests.
“The opportunity to enjoy exceptional service, local history, nature in all seasons and a distinctive thermal wellness offering will together create a completely different and unique spa and wellbeing experience,” says Rukšėnaitė.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 3
Editor's letter: All about the people
With global staff shortages threatening to stall economic recovery, it’s time to reboot our commitment to driving improvements in pay and working conditions across the spa and wellness industry
Spa people: Dr Mark Hyman
Dr Mark Hyman MD believes functional medicine has the power to be life-changing in the health and wellbeing of patients.
New opening: Six Senses Shaharut
Six Senses has opened the doors to its new 60-key retreat in Israel’s southern Negev Desert, complete with a 1,900sq m, two-level spa and wellness sanctuary
New opening: QC NY
A 74,000sq ft Italian day spa has opened on New York’s Governors Island after a US$50m investment and seven years of planning, building and restoration.
Interview: Kenneth Ryan
We talk to the global head of spa at Marriott International about navigating the global lockdown, re-imagining the company's brand portfolio and what it will take to succeed post-COVID-19
Sponsored: Time out
Answering a growing demand
for non-invasive, anti-ageing skin
care, Comfort Zone is relaunching
its Sublime Skin line with a new
filler-like natural formula that
reverses cellular degeneration
Research: Total impact
Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
Sponsored: Gharieni Group
CEO Sammy Gharieni talks about his relentless drive
to deliver innovative products to underpin operators’ success
Analysis: Role model
What business models are showing the most potential in the wellness industry? Lyndsay Madden Nadeau shares her insights
Interview: Lorenzo Giannuzzi
The hospitality veteran dreamed of reinventing an historic Italian palazzo as a world-class medical spa. Lisa Starr went to find out more
Sponsored: TechnoAlpin
Snow rooms are creating a ‘wow’ factor for customers,
while reducing operating costs in the delivery of hot and cold
experiences
Interview: Gloria Caulfield
The executive director of Lake Nona wellness community talks about tapping into the latest tech to create healthy living environments
Software: Revenue management
How software suppliers have been supporting spas to get savvy with yield management since the pandemic began
Promotion: Iyashi Dôme
Iyashi Dôme’s touchless infrared tech is the perfect investment for the post-lockdown world, says Florent Cornelis
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news
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