Skincare brand Gazelli partners with The Royal Ballet in Britain
In keeping with Gazelli’s mantra to ‘live beautifully’, the skincare brand from Azerbaijan has partnered with Britain’s Royal Ballet to work closely with six of its dancers. Following a diagnostic consultation – focusing on the impact of nutrition, lifestyle and emotional factors on the skin – the ballerinas take time out of their hectic schedules (they train up to 12 hours a day) for treatments once every two weeks and use a selection of recommended products in between.
“I’m on a very personal skin journey and feel I’m really benefiting from Gazelli’s expertise,” says Laura McCulloch, a soloist of The Royal Ballet.
Patented ingredient It’s this whole body diagnostic approach, coupled with high-grade skin products that makes Gazelli stand out, says co-founder Jamila Askarova who runs the business with her mother Dr Zarifa Hamzayeva.
Working for 40 years in gene science and phytotherapy, Dr Hamzayeva noticed the healing potential of an oil formed deep underground in her home country of Azerbaijan. She adapted the ingredient for cosmetic use and today the Gazelli White Oil™ underpins the range comprising eight retail products and 180 for professional use.
The patented ingredient is said to contain a high concentration of physiologically active components which work at a cellular level to help with skin rejuvenation.
International growth This September, Gazelli will launch its European flagship spa in the affluent borough of Kensington in London. Askarova promises that the three-story Gazelli House will be much more than a day spa. It will include art exhibitions and a ‘living room’ in which “we will hold inspiring seminars and interactive workshops on an eclectic range of topics,” she says.
The first Gazelli House opened in Baku, Azerbaijan in 1999 and is currently being refurbished in celebration of its 15th anniversary. The brand has also partnered with a select number of high-end spas including The Spa at Four Seasons Baku, Harrod’s Urban Retreat in London and most recently the Raffles Spa in Istanbul.
Askarova says the strategy is to continue building its presence in international destination spas which have “the right space to create an authentic Gazelli experience... spas which are innovative, dynamic and have strong core values.”
Over the next five to 10 years, she says the plan is to also open Gazelli Houses in other major European cities, with France being a market of particular interest.
Askarova concludes: “Our dream is that each guest of ours will be inspired to continue their conversation with Gazelli, no matter where they are in the world.”
Spa-kit.net keyword: Gazelli
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 2
Interview: Kathy Van Ness
The COO at Golden Door tells Katie Barnes how she’s used her background in fashion to reinvent the destination spa
Wellness: In sickness & health
The Urban Zen Integrative Therapy programme by designer Donna Karan helps acutely-ill patients in health and social care settings. Julie Cramer reports
Design: Sense of arrival
Neena Dhillon talks to the spa designers and operators at the new Aman and Ritz-Carlton properties in Japan
Ask an expert: Neuromarketing
Could this field of market research hold the key to finding out what customers really want? Rhianon Howells investigates
• Retail prices range from £16 (US$24, €22) for a duo discovery set featuring a 5ml cream and serum and go up to £75 (US$112, €104) for its 30ml Ultimate Firming Serum
• A 60-minute Prescriptive Facial is priced at £145 (US$217, €201)
Co-founders Dr Hamzayeva and daughter Askarova
an oil from Azerbaijan is key to the range
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Skincare brand Gazelli partners with The Royal Ballet in Britain
In keeping with Gazelli’s mantra to ‘live beautifully’, the skincare brand from Azerbaijan has partnered with Britain’s Royal Ballet to work closely with six of its dancers. Following a diagnostic consultation – focusing on the impact of nutrition, lifestyle and emotional factors on the skin – the ballerinas take time out of their hectic schedules (they train up to 12 hours a day) for treatments once every two weeks and use a selection of recommended products in between.
“I’m on a very personal skin journey and feel I’m really benefiting from Gazelli’s expertise,” says Laura McCulloch, a soloist of The Royal Ballet.
Patented ingredient It’s this whole body diagnostic approach, coupled with high-grade skin products that makes Gazelli stand out, says co-founder Jamila Askarova who runs the business with her mother Dr Zarifa Hamzayeva.
Working for 40 years in gene science and phytotherapy, Dr Hamzayeva noticed the healing potential of an oil formed deep underground in her home country of Azerbaijan. She adapted the ingredient for cosmetic use and today the Gazelli White Oil™ underpins the range comprising eight retail products and 180 for professional use.
The patented ingredient is said to contain a high concentration of physiologically active components which work at a cellular level to help with skin rejuvenation.
International growth This September, Gazelli will launch its European flagship spa in the affluent borough of Kensington in London. Askarova promises that the three-story Gazelli House will be much more than a day spa. It will include art exhibitions and a ‘living room’ in which “we will hold inspiring seminars and interactive workshops on an eclectic range of topics,” she says.
The first Gazelli House opened in Baku, Azerbaijan in 1999 and is currently being refurbished in celebration of its 15th anniversary. The brand has also partnered with a select number of high-end spas including The Spa at Four Seasons Baku, Harrod’s Urban Retreat in London and most recently the Raffles Spa in Istanbul.
Askarova says the strategy is to continue building its presence in international destination spas which have “the right space to create an authentic Gazelli experience... spas which are innovative, dynamic and have strong core values.”
Over the next five to 10 years, she says the plan is to also open Gazelli Houses in other major European cities, with France being a market of particular interest.
Askarova concludes: “Our dream is that each guest of ours will be inspired to continue their conversation with Gazelli, no matter where they are in the world.”
Spa-kit.net keyword: Gazelli
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 2
Interview: Kathy Van Ness
The COO at Golden Door tells Katie Barnes how she’s used her background in fashion to reinvent the destination spa
Wellness: In sickness & health
The Urban Zen Integrative Therapy programme by designer Donna Karan helps acutely-ill patients in health and social care settings. Julie Cramer reports
Design: Sense of arrival
Neena Dhillon talks to the spa designers and operators at the new Aman and Ritz-Carlton properties in Japan
Ask an expert: Neuromarketing
Could this field of market research hold the key to finding out what customers really want? Rhianon Howells investigates
• Retail prices range from £16 (US$24, €22) for a duo discovery set featuring a 5ml cream and serum and go up to £75 (US$112, €104) for its 30ml Ultimate Firming Serum
• A 60-minute Prescriptive Facial is priced at £145 (US$217, €201)
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
+ More news
COMPANY PROFILES
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Polin Waterparks Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpa [more...]
Painting With Light By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
