Arizona’s renovated Phoenician Spa invites its guests to be ‘reborn, as well as transformed’,
much like the mythical phoenix for which it’s named. Jane Kitchen pay a visits
By Jane Kitchen | Published in Spa Business 2019 issue 1
Camelback Mountain is an iconic attraction in Arizona and serves as a stunning backdrop / BCFC/SHUTTERSTOCK.COM
The approach to Arizona’s Phoenician Resort is dramatic: set in the heart of Scottsdale, at the base of Camelback Mountain, all 250 acres (101 hectares) sprawl before me, the fresh green of pristine golf courses a stark contrast to the area’s red earth and the deep blue sky.
The 645-bed hotel – built in the late 1980s, and now part of Marriott’s Luxury Collection – has recently undergone extensive renovations, including an overhaul of the spa, a three-storey, freestanding building with 24 treatment rooms, which has been expanded with help from consultants Spa Strategy (see p66).
I arrive at the spa lobby, where cool grey marble floors are a relief from the desert heat, and a team of three receptionists welcomes me. Subtle iconography of the phoenix appears throughout, including an abstract motif on the wall and a dramatic light sculpture that hangs from the cathedral-style ceilings. Like the mythical bird for which the surrounding city is named, the Phoenician Spa hopes its guests will “rise brilliantly and emerge anew, peaceful and stronger than before in body and spirit. Reborn as well as transformed”.
In the locker room the shades of grey continue and the decor is simple and uncluttered: graceful orchids and candles set with crystals, are a nod to the area’s new age spirituality. The spa attendant, Ariadna, flits around unobtrusively, ensuring not only that I have everything I need, but also that everything remains as it should be: wet puddles quickly mopped up, used towels carted away – even the paper towels are fanned out in perfect form, like a phoenix’s tail.
I slip into my minky, charcoal-coloured robe and head to the new hydrotherapy suite before my treatment. Part of the spa’s design remit was to take advantage of its spectacular position at the base of Camelback Mountain, and the hydrotherapy area features floor-to-ceiling glass to allow mountain views to aid relaxation.
I begin with the hydrotherapy pool, and again, I’m struck by the small details – snug covers are fitted over the metal handrails to protect fingers from the heat – but it’s not until I’m sitting in the pool with a jet at my back, that I realise someone has calculated the perfect angle to gaze up at the mountain, something I could have easily done for hours.
Instead, I venture into the sauna, which is set to a moderate temperature – in line with American, rather than Finnish tastes – and boasts lovely cedar smells. The steamroom is lush with moisture, and lined in earth-toned tiles that change with the light, revealing shimmering, incandescent tones, much like the mountains that change with the sunlight, from orange to red to dusky blue.
I take some iced cucumbers for my eyes (another nice detail) as I retire to a lounger, and soon, Ariadna comes to tell me it’s almost time for my treatment. I chose one of the spa’s signatures: the 80-minute Phoenix Rising Scrub and Massage which costs U$280 (€245, £221) off peak and US$290 (€254, £229) at the weekend. Essences of clove, myrrh and frankincense – my therapist, Ben, tells me that this is what the phoenix lined its nest with – are combined with sage and salt crystals for the body polish. Ben says it’s also infused with magnesium to help with energy levels and muscle function.
When asked, I say I like firm pressure, and my neck and shoulder blades could use some particular attention. Ben gets to work, applying the body polish with fluid motions, then adding water, which turns it to a rich cream – all the while, not only massaging my muscles, but also stretching my limbs, so that by the time he finishes, not only is my skin silky smooth, but my body is limber.
With my skin perfectly exfoliated, Ben moves on to the massage, working pressure points in my shoulders and asking me to breathe into each move. This is an active massage and between the breathing and the stretching Ben is chatty, telling me of his love of Arizona’s Sonoran Desert and commenting on the bits of tension he’s working through. I don’t always like a talkative therapist, but somehow in this case, it adds to the treatment, establishing a level of trust and a sense of true caring.
Ben finds – and works – the knots in my shoulder blades, and tells me I can do a bit of self-care at home with a baseball and the weight of my body. My shoulders are stretched one into the other as he releases tension in my hip, and throughout, Ben seems to respond to my body and its particular problems and needs, so that the whole treatment feels as though it was tailor-made for me. After the treatment, he recommends the hydrotherapy circuit, or a mineral soak with Epsom salts later, which can be bought at the spa’s retail shop and will prolong the effects of the treatment.
Since I have limited time, I take the elevator to the third floor to see the new rooftop swimming pool, where the views continue in all directions – Camelback Mountain to one side, and the city, its lights twinkling at sunset, to the other. I breathe in the cool of the desert evening, and feel – dare I say it? – as if I’ve emerged, peaceful and stronger, reborn and transformed. Risen, you might say.
Phoenician Spa at a glance
Size: 37,000sq ft (3,437sq m)
Number of treatment rooms: 24
Spa consultant: Spa Strategy
Skincare: Kerstin Florian, Body Bliss, Glycelene, Saltability, Organic Male, Hydrafacial, Intraceuticals, Dermaflash, Foreo and NuFace
Equipment and accessories: Living Earth Crafts and Supracor
Robes: Mansfield
Jane Kitchen
"I don’t always like a talkative therapist, but somehow in this case, it adds to the treatment, establishing trust"
Flexible design was key in Spa Strategy’sreimagination of The Phoenician
Claire Way
International consultants Spa Strategy helped to transform the spa at The Phoenician as part of a massive, multi-year resort renovation, providing business analysis for growth, as well as technical design review services.
“Arizona is one of the most competitive spa markets in North America, and Scottsdale has a very high concentration of luxury spas,” says Spa Strategy MD Claire Way. “Our business analysis created a wish list that would set the new spa apart from its competitors and drive business growth – a key reason for the renovation.”
Significantly, the spa now has a slightly larger footprint, enabling it to enhance the guest experience and expand key revenue areas. Changes include a larger fitness area so that membership can be offered, expanded retail space, luxurious changing rooms, a hydrotherapy suite, a spa suite, dedicated relaxation area, and a vertical expansion to add a third floor with a rooftop pool and mountain views.
”We created a wish list that would set the new spa apart from its competitors”
“An important factor was to create a spa that’s flexible,” says Way. “The rooftop pool and terrace is such a space. It presents a host of opportunities to attract larger private groups and expand programming for other events.” Similarly, the spa suite and adjoining treatment rooms can be combined to host small private groups or function as individual rooms.
A 1,400sq ft (130sq m) retail boutique features an aromatherapy blending bar to customise treatments and take-home products, and also includes a grab-n-go refreshment area with healthy snacks, juices and smoothies.
“The new-build is a huge transformation, and our guests are loving everything,” says spa director Sheryl McCormick.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 1
Spa Programmes: On the menu
Event saunas, sunlight therapy
and health and happiness retreats
feature in our programming series
Interview: Marc Cohen
Dr Marc Cohen is launching an extreme
bathing retreat and writing children’s
books. He talks to Jane Kitchen
Promotional feature: Vital Tech
Infrared technology is growing in popularity, Vital Tech’s Alexandra Gavsevitch
and Serge Parienti explain how it works
Focus on: Equine therapy
What is equine therapy and how
can spas tap into horsepower?
Kathleen Whyman finds out
Wellness: Chill out
Is going sub-zero the next big thing?
Kath Hudson takes a closer look
at the benefits of cryotherapy
Promotional feature: The Wellness
Noha Khalil of The Wellness discusses how
gym and spa elements are increasingly
coming together through design to
deliver outstanding fitness concepts
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Arizona’s renovated Phoenician Spa invites its guests to be ‘reborn, as well as transformed’,
much like the mythical phoenix for which it’s named. Jane Kitchen pay a visits
By Jane Kitchen | Published in Spa Business 2019 issue 1
Camelback Mountain is an iconic attraction in Arizona and serves as a stunning backdrop / BCFC/SHUTTERSTOCK.COM
The approach to Arizona’s Phoenician Resort is dramatic: set in the heart of Scottsdale, at the base of Camelback Mountain, all 250 acres (101 hectares) sprawl before me, the fresh green of pristine golf courses a stark contrast to the area’s red earth and the deep blue sky.
The 645-bed hotel – built in the late 1980s, and now part of Marriott’s Luxury Collection – has recently undergone extensive renovations, including an overhaul of the spa, a three-storey, freestanding building with 24 treatment rooms, which has been expanded with help from consultants Spa Strategy (see p66).
I arrive at the spa lobby, where cool grey marble floors are a relief from the desert heat, and a team of three receptionists welcomes me. Subtle iconography of the phoenix appears throughout, including an abstract motif on the wall and a dramatic light sculpture that hangs from the cathedral-style ceilings. Like the mythical bird for which the surrounding city is named, the Phoenician Spa hopes its guests will “rise brilliantly and emerge anew, peaceful and stronger than before in body and spirit. Reborn as well as transformed”.
In the locker room the shades of grey continue and the decor is simple and uncluttered: graceful orchids and candles set with crystals, are a nod to the area’s new age spirituality. The spa attendant, Ariadna, flits around unobtrusively, ensuring not only that I have everything I need, but also that everything remains as it should be: wet puddles quickly mopped up, used towels carted away – even the paper towels are fanned out in perfect form, like a phoenix’s tail.
I slip into my minky, charcoal-coloured robe and head to the new hydrotherapy suite before my treatment. Part of the spa’s design remit was to take advantage of its spectacular position at the base of Camelback Mountain, and the hydrotherapy area features floor-to-ceiling glass to allow mountain views to aid relaxation.
I begin with the hydrotherapy pool, and again, I’m struck by the small details – snug covers are fitted over the metal handrails to protect fingers from the heat – but it’s not until I’m sitting in the pool with a jet at my back, that I realise someone has calculated the perfect angle to gaze up at the mountain, something I could have easily done for hours.
Instead, I venture into the sauna, which is set to a moderate temperature – in line with American, rather than Finnish tastes – and boasts lovely cedar smells. The steamroom is lush with moisture, and lined in earth-toned tiles that change with the light, revealing shimmering, incandescent tones, much like the mountains that change with the sunlight, from orange to red to dusky blue.
I take some iced cucumbers for my eyes (another nice detail) as I retire to a lounger, and soon, Ariadna comes to tell me it’s almost time for my treatment. I chose one of the spa’s signatures: the 80-minute Phoenix Rising Scrub and Massage which costs U$280 (€245, £221) off peak and US$290 (€254, £229) at the weekend. Essences of clove, myrrh and frankincense – my therapist, Ben, tells me that this is what the phoenix lined its nest with – are combined with sage and salt crystals for the body polish. Ben says it’s also infused with magnesium to help with energy levels and muscle function.
When asked, I say I like firm pressure, and my neck and shoulder blades could use some particular attention. Ben gets to work, applying the body polish with fluid motions, then adding water, which turns it to a rich cream – all the while, not only massaging my muscles, but also stretching my limbs, so that by the time he finishes, not only is my skin silky smooth, but my body is limber.
With my skin perfectly exfoliated, Ben moves on to the massage, working pressure points in my shoulders and asking me to breathe into each move. This is an active massage and between the breathing and the stretching Ben is chatty, telling me of his love of Arizona’s Sonoran Desert and commenting on the bits of tension he’s working through. I don’t always like a talkative therapist, but somehow in this case, it adds to the treatment, establishing a level of trust and a sense of true caring.
Ben finds – and works – the knots in my shoulder blades, and tells me I can do a bit of self-care at home with a baseball and the weight of my body. My shoulders are stretched one into the other as he releases tension in my hip, and throughout, Ben seems to respond to my body and its particular problems and needs, so that the whole treatment feels as though it was tailor-made for me. After the treatment, he recommends the hydrotherapy circuit, or a mineral soak with Epsom salts later, which can be bought at the spa’s retail shop and will prolong the effects of the treatment.
Since I have limited time, I take the elevator to the third floor to see the new rooftop swimming pool, where the views continue in all directions – Camelback Mountain to one side, and the city, its lights twinkling at sunset, to the other. I breathe in the cool of the desert evening, and feel – dare I say it? – as if I’ve emerged, peaceful and stronger, reborn and transformed. Risen, you might say.
Phoenician Spa at a glance
Size: 37,000sq ft (3,437sq m)
Number of treatment rooms: 24
Spa consultant: Spa Strategy
Skincare: Kerstin Florian, Body Bliss, Glycelene, Saltability, Organic Male, Hydrafacial, Intraceuticals, Dermaflash, Foreo and NuFace
Equipment and accessories: Living Earth Crafts and Supracor
Robes: Mansfield
Jane Kitchen
"I don’t always like a talkative therapist, but somehow in this case, it adds to the treatment, establishing trust"
Flexible design was key in Spa Strategy’sreimagination of The Phoenician
Claire Way
International consultants Spa Strategy helped to transform the spa at The Phoenician as part of a massive, multi-year resort renovation, providing business analysis for growth, as well as technical design review services.
“Arizona is one of the most competitive spa markets in North America, and Scottsdale has a very high concentration of luxury spas,” says Spa Strategy MD Claire Way. “Our business analysis created a wish list that would set the new spa apart from its competitors and drive business growth – a key reason for the renovation.”
Significantly, the spa now has a slightly larger footprint, enabling it to enhance the guest experience and expand key revenue areas. Changes include a larger fitness area so that membership can be offered, expanded retail space, luxurious changing rooms, a hydrotherapy suite, a spa suite, dedicated relaxation area, and a vertical expansion to add a third floor with a rooftop pool and mountain views.
”We created a wish list that would set the new spa apart from its competitors”
“An important factor was to create a spa that’s flexible,” says Way. “The rooftop pool and terrace is such a space. It presents a host of opportunities to attract larger private groups and expand programming for other events.” Similarly, the spa suite and adjoining treatment rooms can be combined to host small private groups or function as individual rooms.
A 1,400sq ft (130sq m) retail boutique features an aromatherapy blending bar to customise treatments and take-home products, and also includes a grab-n-go refreshment area with healthy snacks, juices and smoothies.
“The new-build is a huge transformation, and our guests are loving everything,” says spa director Sheryl McCormick.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 1
Spa Programmes: On the menu
Event saunas, sunlight therapy
and health and happiness retreats
feature in our programming series
Interview: Marc Cohen
Dr Marc Cohen is launching an extreme
bathing retreat and writing children’s
books. He talks to Jane Kitchen
Promotional feature: Vital Tech
Infrared technology is growing in popularity, Vital Tech’s Alexandra Gavsevitch
and Serge Parienti explain how it works
Focus on: Equine therapy
What is equine therapy and how
can spas tap into horsepower?
Kathleen Whyman finds out
Wellness: Chill out
Is going sub-zero the next big thing?
Kath Hudson takes a closer look
at the benefits of cryotherapy
Promotional feature: The Wellness
Noha Khalil of The Wellness discusses how
gym and spa elements are increasingly
coming together through design to
deliver outstanding fitness concepts
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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