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Design & fabrication
Making a scene

In 1975, three young theatre enthusiasts launched a set building company in the Adirondack Mountains near New York City. Fifty years on, Adirondack Studios is a global design, fabrication and installation studio, with clients including Disney, Universal and the Metropolitan Opera. We speak to co-founders Tom Lloyd and Michael Blau, as well as production art director Lara Brunelle, about what makes the firm special


David Thomas ‘Tom’ Lloyd
Founding principal, Adirondack Studios
Adirondack Studios
What is Adirondack Studios and how did it start out?

Adirondack Scenic, Inc. was incorporated in February 1975 in New York State as a fabrication and production resource outside of New York City. The three owners – myself, Chris Detmer and Watler Blake – were versed in theatre, opera, special event and corporate theatre staging.

The move from New York City to Warrensburg, New York State was for better production space and exploration of new frontiers outside the NYC rat race. It was also due to a love for the Adirondack Mountains, originating with a 1960s connection to the summer Lake George Opera Festival.

What were the early days of ADKS like?

Early projects were few and far between, but in 1977 we were connected to two breakthrough projects, the Bugs Bunny Follies (a touring arena kids’ show) and GE 100 (a touring celebration of General Electric’s first 100 years). Both were immensely successful and led to multiple productions of Bugs Bunny and over 30 years of GE’s corporate events worldwide. These projects opened the doors to expansion into rock and roll, ice shows, magic shows, theme park attractions and a global clientele.

What is your philosophy? What unites all of your projects?

that we always “do what we say we will do”. Our corporate philosophy has always been to care for our employees while encouraging creativity throughout the organisation, to behave ethically and appropriately in all cultural and business relations, to follow all regulatory requirements in the production and delivery of our creations, and to always pay our bills. Entertainment is the unifying criteria for all our endeavours. We thrive on storytelling and focus on the essence of the guest experience. To this day, all our projects are still called ‘shows’.

How did your theme park work begin?

We began working for Busch Gardens Williamsburg in 1977, primarily for their live entertainment venues. We worked occasionally for Charley Wood at his Storytown Park here in Lake George, NY tuning up his UV effects, and occasionally repainting ride systems. Some of our GE work took us to EPCOT and their Horizons attraction, as well as to many of the Disney resorts in Orlando, but it wasn’t until Universal Studios decided to move to Florida and needed qualified vendors in 1988 that we fully engaged in rides and attractions. We ended up with seven projects for the initial opening in 1990, and more than 50 for Universal globally since then. It set us on a course toward the attractions business becoming one of our four anchor entertainment sectors, the other three being live entertainment and special events, museums and interactive exhibits / public art, and real property development (resorts, casinos, restaurants, retail, and performance venues).

How did your relationship with Disney come about?

Disney was a tough nut to crack; however, once they hired us and spent time with us developing their projects, we have grown the relationship to be mutually interdependent. They have become a stalwart of our amusement attraction portfolio. The sense of collaboration and pragmatism that we demonstrate in our projects together has contributed to this longevity.

You are independently owned. Why is this important?

At a time when consolidation and corporate mergers seem to be in fashion, we have chosen to remain independent. It was the closely held ownership spirit that kept us focused and motivated over the years, and we feel particularly proud of our partnership. It has helped us to survive and maintain our personality.

Making it to 50 years has been a pretty spectacular achievement
Co-founders Tom Lloyd and Christopher Detmer / Adirondack Studios
Walt Disney World on Ice / Adirondack Studios
ADKS fabricated exhibits for the National Comedy Center comedy museum in Jamestown, US / Photo: Jay Rosenblatt
Michael Blau
President and principal, Adirondack Studios
Adirondack Studios
What role do emotions play in your work?

ADKS is a company that consistently looks for projects that fill our creative souls. If it doesn’t excite us, we will most often disqualify it. When we become emotionally engaged in the storytelling and placemaking, we do our best work and deliver the highest level of care and service to our clients.

What do you consider to be your biggest achievements?

I’d say making it to 50 years has been a pretty spectacular achievement. It’s been so fun celebrating with our clients, partners and team all over the world. We started our celebrations in upstate New York where it all began, and we’ve since hosted two anniversary events in Dubai, a party in Shanghai at IAAPA Expo Asia, a happy hour in Pasadena and a closing celebration in Orlando.

What are you currently working on?

We continue to produce scenic elements for Thea Award-winning location-based entertainment provider Level99, and 2025 marks our fourth year designing and producing haunted houses and scare zones for Hersheypark Dark Nights. Never forgetting our theatrical roots, we’re designing scenic drops for South Carolina Ballet and renovating the orchestra pit at Saratoga Performing Arts Center.

In the Middle East, we’re transforming the Candylicious store at Dubai Mall with a fresh new look in partnership with Retail is Detail. Meanwhile, ADKS ME is collaborating with the SEVEN team to bring Saudi Arabia’s vision to life, aiming to make it a global entertainment and leisure hub through signing a new contract with MBL and Al Ramsat to deliver themed spaces within the Makkah entertainment complex. And our strong relationship with ALEC Fitout continues as we near completion on scenic works for the Natural History Museum of Abu Dhabi and Aquarabia Qiddiya City.

There are lots of other projects with top brands and top theme parks worldwide in the pipeline, but unfortunately top projects means top secret.

You launched new company culture, recruitment and employee recognition initiative Make a Scene last year. How does it work?

Make A Scene was the brainchild of our director of global marketing, Clara Rice. At its core it’s a company culture initiative.

We realized that after 49 years, being a ‘best kept secret’ was probably not the smartest long-term growth strategy. So, to get the word out about our projects and processes, we decided to leverage our greatest asset, which is our people. We’ve produced over 100 employee spotlight and behind-the-scenes videos in the last 18 months, and we’re constantly creating more content for our new YouTube Channel (www.youtube.com/@wemakeascene). Beyond that, it means having craftspeople like Lara Brunelle [see following page] contribute to articles like these instead of just Tom Lloyd and I all the time. It also means introducing new faces at tradeshows and conferences.

Our graphic designer, Jason Ortega, used to work in marketing for a professional basketball team. Once a year, the team do a media day with their players – where they interview the players about the season, get footage of them in action, and take their headshots. We thought, what a fun concept to bring to our Adirondack Studios. So, in April 2025, we launched our own media day in our Dubai shop. Everyone, regardless of title or role, was invited to be star for a day. We have 17 nationalities represented in that location, so we even agreed to shoot their interviews in their native language and have translated captions. The shop team loved it. You should have seen how dressed up they got for their headshots. We’ve since done a media day in Orlando and will eventually host one in each of our worldwide locations.

We realized that after 49 years, being a ‘best kept secret’ was not the smartest long-term growth strategy!
ADKS was scenic fabricator for the Top of the Rock experience in New York City / The Hettema Group dba THG Creative Copyright 2024
Hersheypark and ADKS have created four new haunted houses for the Dark Nights experience / Hersheypark
Lara Brunelle
Production art director, Adirondack Studios
Adirondack Studios
When did you join ADKS and what have you worked on since then?

I joined ADKS in 2009 when a Universal Studios art director happened to see a large painting of mine at a local art show. He suggested that I submit my portfolio to ADKS. Since then, my role has progressed from the paint shop to onsite scenic painter to scenic paint lead for the Little Mermaid Attraction at Walt Disney World. That led from me running the paint shop to serving as the creative director for scenic paint for The Wizarding World of Harry Potter: Diagon Alley.

After completing Potter in 2014, I came back to upstate New York as production art director. In this role, I am ultimately responsible for every scenic finish on every job we create in our upstate New York shop. Projects and clients include Pandora: The World of Avatar, Citrovia Brookfield Lemon Garden, Meow Wolf Convergence Station, Star Wars: Galaxy’s Edge, Aulani Resort, The Metropolitan Opera, Transformers: The Ride and more than 300 other projects over the last 12 years.

What does your role as production art director at ADKS involve?

In my role as production art director, I am responsible for leading the painters and scenic artists of the ADKS scenic art department, establishing all character paint and sculpting techniques, and providing creative direction to execute 2D and 3D art for all ADKS project deliverables in the US. I closely collaborate with the design and project delivery departments, as well as the client, to understand what is important to the show and to deliver the best possible aesthetic quality within the allotted time and budget.

We are typically involved in anywhere from 6-20 shows at any given time, ranging in size from a single prop cart to $40 million bi-coastal theme park attractions. It’s a lot!

The best part is the people: the enjoyment of working with passionate, creative individuals as well as with clients and end customers – the theatre audience and theme park guests who clearly enjoy the imaginative and magical environments that we create for them.

Which project are you particularly proud of?

The year I led 40 painters to paint every square inch, inside and out, of Diagon Alley at The Wizarding World of Harry Potter at Universal Orlando Resort was truly magical. We were everywhere – from the chimneys on the rooftops to the darkest corners of Knockturn Alley, and it was the most chaotic fun with the best team of people for a solid year.

I got to be there when it opened, and watching people come into the attraction for the first time and seeing actual tears of happiness on their faces made all those long hours on a sweltering construction site worthwhile. A core group of that team of painters still works together for ADKS in Orlando to this day, and I am super proud of all they have achieved in the past 10 years.

Do you have a personal favourite project?

I love all the black light paint projects that glow in the dark. Pandora: The World of Avatar gave us a chance to grow our sculptural skills as well as truly master the art of integrating glow-in-the-dark paint with sculptural plants that were illuminated from within, so that was a solid contender, but I am also a big enough nerd to have really enjoyed working on the Star Wars Galaxy’s Edge project.

What are the biggest issues facing Adirondack Studios, and the attractions industry more widely?

There is a generational gap for skilled artisans who can take an idea and turn it into a real, physical object, artfully done and utterly believable, no matter how fantastic the subject matter. A wave of old-school scenery designers, carpenters, welders and artists is aging out of the business, and a good number of younger people coming into the industry have terrific computer design and modelling skills but have minimal experience with the real-world tools and techniques with which we build these worlds of entertainment. Companies like ADKS, with our 50-year, multi-generational history of experience, are increasingly rare and valuable to keep the world of themed entertainment vibrant and exciting.

Seeing actual tears of happiness on their faces made all those long hours worthwhile
New York City’s ‘electric lemon grove’ installation Citrovia opened in 2021 / Alan Schindler
Lara Brunelle has worked on projects including Meow Wolf Convergence Station / Meow Wolf
Adirondack Studios project: Body Odyssey – Franklin Institute, Philadelphia, US

Adirondack Studios collaborated with The Franklin Institute and MDSX on the new Body Odyssey exhibit – an immersive journey through the human body.

ADKS was brought in as a consultant to work with MDSX during the schematic design phase of Body Odyssey to assist with practical solutions for creating three new galleries, one of which includes new exhibits and interactives designed to complement TFI’s popular walk-through heart exhibit.

The Body Odyssey explores how the human body interacts with the world / The Franklin Institute
Adirondack Studios project: Bavarian Blast Waterpark – Bavarian Inn Lodge, Michigan, US

Opened in March 2025, this new waterpark was designed and constructed by Aquatic Development Group. Adirondack Studios provided creative design, sampling and mock ups, fabrication, installation and project delivery services.

The Bavarian Blast indoor waterpark opened earlier this year / Bavarian Inn Lodge
Adirondack Studios project: Wicked: The Experience – Universal Orlando Resort, US

Adirondack Studios collaborated with the Luna Entertainment Group and Universal Orlando Resort to create immersive attraction Wicked: The Experience, which opened in November 2024.

The Wicked Experience features themed spaces, film costume replicas and Wicked merchandise / Universal Orlando Resort
Adirondack Studios project: Mayor Clayton’s Wonderland – Give Kids the World Village, Florida, US

Non-profit Florida resort Give Kids the World Village offers free week-long vacations to children with critical illnesses and their families from around the world. ADKS acted as general contractor for the creation of Mayor Clayton’s WonderLab, a hands-on, immersive STEAM activity centre designed to inspire curiosity and foster collaboration. ADKS collaborated with specialist lighting designers and other artisans and builders, and created a range of activities and exhibits for the centre, which opened in July 2025.

ADKS created exhibits for the newly opened STEAM activity centre / Adirondack Studios

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2025 issue 2
  • Editor's letter: Betting on horror
    Year-round horror experiences are a fast-growing trend, but will the companies betting big see their investments pay off?
  • People: Thelma Golden
    As the Studio Museum in Harlem prepares to reopen, its CEO explains why the institution is more important than ever
  • People: Linda Conlon
    A driving force behind the creation of the International Centre for Life, CEO Linda Conlon has seen massive change over the past 25 years. So what’s next for the science centre?
  • People: Fiona Eastwood
    With a passion for the industry, the new CEO of Merlin Entertainments says she is ready to lead the company to a new era of expansion and growth
  • Design & fabrication: Making a scene
    As Adirondack Studios celebrates its 50th birthday, we speak to co-founders Michael Blau and Tom Lloyd, and production art director Lara Brunelle
  • Theme parks: Out of this world
    The first major US theme park to open in almost 25 years, Universal Epic Universe is big news for the industry. We hear from the creative team that made it happen
  • Immersive experiences: One love
    The creators of new Vegas immersive experience Hope Road have partnered with Bob Marley’s children to tell the story of his life and music
  • Zoos: Into the wild
    Billed as Asia’s first adventure-based zoo park, Rainforest Wild Asia lets visitors experience animals in a whole new way. We find out more
  • Theme parks: Sleeping beauty
    Fairytale magic meets traditional grand hotel at Efteling’s newest accommodation offering. Its designer shares the vision
  • Immersive attractions: Lost in music
    As immersive music and hospitality company the Lost Estate announces its latest production, co-founder Eddy Hackett shares its global expansion plans
  • Immersive: Virginie Valastro
    A dramatic ancient canyon made for an amazing starting place for the creation of a spectacular new scare attraction, says its creator
  • Museums: Roman Vinoly
    The recently-opened National Medal of Honor Museum in Arlington, Texas, was one of architect’s Rafael Vinoly’s final projects. His son tells us what the project meant to his father, and how he intends to continue his legacy
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Design & fabrication
Making a scene

In 1975, three young theatre enthusiasts launched a set building company in the Adirondack Mountains near New York City. Fifty years on, Adirondack Studios is a global design, fabrication and installation studio, with clients including Disney, Universal and the Metropolitan Opera. We speak to co-founders Tom Lloyd and Michael Blau, as well as production art director Lara Brunelle, about what makes the firm special


David Thomas ‘Tom’ Lloyd
Founding principal, Adirondack Studios
Adirondack Studios
What is Adirondack Studios and how did it start out?

Adirondack Scenic, Inc. was incorporated in February 1975 in New York State as a fabrication and production resource outside of New York City. The three owners – myself, Chris Detmer and Watler Blake – were versed in theatre, opera, special event and corporate theatre staging.

The move from New York City to Warrensburg, New York State was for better production space and exploration of new frontiers outside the NYC rat race. It was also due to a love for the Adirondack Mountains, originating with a 1960s connection to the summer Lake George Opera Festival.

What were the early days of ADKS like?

Early projects were few and far between, but in 1977 we were connected to two breakthrough projects, the Bugs Bunny Follies (a touring arena kids’ show) and GE 100 (a touring celebration of General Electric’s first 100 years). Both were immensely successful and led to multiple productions of Bugs Bunny and over 30 years of GE’s corporate events worldwide. These projects opened the doors to expansion into rock and roll, ice shows, magic shows, theme park attractions and a global clientele.

What is your philosophy? What unites all of your projects?

that we always “do what we say we will do”. Our corporate philosophy has always been to care for our employees while encouraging creativity throughout the organisation, to behave ethically and appropriately in all cultural and business relations, to follow all regulatory requirements in the production and delivery of our creations, and to always pay our bills. Entertainment is the unifying criteria for all our endeavours. We thrive on storytelling and focus on the essence of the guest experience. To this day, all our projects are still called ‘shows’.

How did your theme park work begin?

We began working for Busch Gardens Williamsburg in 1977, primarily for their live entertainment venues. We worked occasionally for Charley Wood at his Storytown Park here in Lake George, NY tuning up his UV effects, and occasionally repainting ride systems. Some of our GE work took us to EPCOT and their Horizons attraction, as well as to many of the Disney resorts in Orlando, but it wasn’t until Universal Studios decided to move to Florida and needed qualified vendors in 1988 that we fully engaged in rides and attractions. We ended up with seven projects for the initial opening in 1990, and more than 50 for Universal globally since then. It set us on a course toward the attractions business becoming one of our four anchor entertainment sectors, the other three being live entertainment and special events, museums and interactive exhibits / public art, and real property development (resorts, casinos, restaurants, retail, and performance venues).

How did your relationship with Disney come about?

Disney was a tough nut to crack; however, once they hired us and spent time with us developing their projects, we have grown the relationship to be mutually interdependent. They have become a stalwart of our amusement attraction portfolio. The sense of collaboration and pragmatism that we demonstrate in our projects together has contributed to this longevity.

You are independently owned. Why is this important?

At a time when consolidation and corporate mergers seem to be in fashion, we have chosen to remain independent. It was the closely held ownership spirit that kept us focused and motivated over the years, and we feel particularly proud of our partnership. It has helped us to survive and maintain our personality.

Making it to 50 years has been a pretty spectacular achievement
Co-founders Tom Lloyd and Christopher Detmer / Adirondack Studios
Walt Disney World on Ice / Adirondack Studios
ADKS fabricated exhibits for the National Comedy Center comedy museum in Jamestown, US / Photo: Jay Rosenblatt
Michael Blau
President and principal, Adirondack Studios
Adirondack Studios
What role do emotions play in your work?

ADKS is a company that consistently looks for projects that fill our creative souls. If it doesn’t excite us, we will most often disqualify it. When we become emotionally engaged in the storytelling and placemaking, we do our best work and deliver the highest level of care and service to our clients.

What do you consider to be your biggest achievements?

I’d say making it to 50 years has been a pretty spectacular achievement. It’s been so fun celebrating with our clients, partners and team all over the world. We started our celebrations in upstate New York where it all began, and we’ve since hosted two anniversary events in Dubai, a party in Shanghai at IAAPA Expo Asia, a happy hour in Pasadena and a closing celebration in Orlando.

What are you currently working on?

We continue to produce scenic elements for Thea Award-winning location-based entertainment provider Level99, and 2025 marks our fourth year designing and producing haunted houses and scare zones for Hersheypark Dark Nights. Never forgetting our theatrical roots, we’re designing scenic drops for South Carolina Ballet and renovating the orchestra pit at Saratoga Performing Arts Center.

In the Middle East, we’re transforming the Candylicious store at Dubai Mall with a fresh new look in partnership with Retail is Detail. Meanwhile, ADKS ME is collaborating with the SEVEN team to bring Saudi Arabia’s vision to life, aiming to make it a global entertainment and leisure hub through signing a new contract with MBL and Al Ramsat to deliver themed spaces within the Makkah entertainment complex. And our strong relationship with ALEC Fitout continues as we near completion on scenic works for the Natural History Museum of Abu Dhabi and Aquarabia Qiddiya City.

There are lots of other projects with top brands and top theme parks worldwide in the pipeline, but unfortunately top projects means top secret.

You launched new company culture, recruitment and employee recognition initiative Make a Scene last year. How does it work?

Make A Scene was the brainchild of our director of global marketing, Clara Rice. At its core it’s a company culture initiative.

We realized that after 49 years, being a ‘best kept secret’ was probably not the smartest long-term growth strategy. So, to get the word out about our projects and processes, we decided to leverage our greatest asset, which is our people. We’ve produced over 100 employee spotlight and behind-the-scenes videos in the last 18 months, and we’re constantly creating more content for our new YouTube Channel (www.youtube.com/@wemakeascene). Beyond that, it means having craftspeople like Lara Brunelle [see following page] contribute to articles like these instead of just Tom Lloyd and I all the time. It also means introducing new faces at tradeshows and conferences.

Our graphic designer, Jason Ortega, used to work in marketing for a professional basketball team. Once a year, the team do a media day with their players – where they interview the players about the season, get footage of them in action, and take their headshots. We thought, what a fun concept to bring to our Adirondack Studios. So, in April 2025, we launched our own media day in our Dubai shop. Everyone, regardless of title or role, was invited to be star for a day. We have 17 nationalities represented in that location, so we even agreed to shoot their interviews in their native language and have translated captions. The shop team loved it. You should have seen how dressed up they got for their headshots. We’ve since done a media day in Orlando and will eventually host one in each of our worldwide locations.

We realized that after 49 years, being a ‘best kept secret’ was not the smartest long-term growth strategy!
ADKS was scenic fabricator for the Top of the Rock experience in New York City / The Hettema Group dba THG Creative Copyright 2024
Hersheypark and ADKS have created four new haunted houses for the Dark Nights experience / Hersheypark
Lara Brunelle
Production art director, Adirondack Studios
Adirondack Studios
When did you join ADKS and what have you worked on since then?

I joined ADKS in 2009 when a Universal Studios art director happened to see a large painting of mine at a local art show. He suggested that I submit my portfolio to ADKS. Since then, my role has progressed from the paint shop to onsite scenic painter to scenic paint lead for the Little Mermaid Attraction at Walt Disney World. That led from me running the paint shop to serving as the creative director for scenic paint for The Wizarding World of Harry Potter: Diagon Alley.

After completing Potter in 2014, I came back to upstate New York as production art director. In this role, I am ultimately responsible for every scenic finish on every job we create in our upstate New York shop. Projects and clients include Pandora: The World of Avatar, Citrovia Brookfield Lemon Garden, Meow Wolf Convergence Station, Star Wars: Galaxy’s Edge, Aulani Resort, The Metropolitan Opera, Transformers: The Ride and more than 300 other projects over the last 12 years.

What does your role as production art director at ADKS involve?

In my role as production art director, I am responsible for leading the painters and scenic artists of the ADKS scenic art department, establishing all character paint and sculpting techniques, and providing creative direction to execute 2D and 3D art for all ADKS project deliverables in the US. I closely collaborate with the design and project delivery departments, as well as the client, to understand what is important to the show and to deliver the best possible aesthetic quality within the allotted time and budget.

We are typically involved in anywhere from 6-20 shows at any given time, ranging in size from a single prop cart to $40 million bi-coastal theme park attractions. It’s a lot!

The best part is the people: the enjoyment of working with passionate, creative individuals as well as with clients and end customers – the theatre audience and theme park guests who clearly enjoy the imaginative and magical environments that we create for them.

Which project are you particularly proud of?

The year I led 40 painters to paint every square inch, inside and out, of Diagon Alley at The Wizarding World of Harry Potter at Universal Orlando Resort was truly magical. We were everywhere – from the chimneys on the rooftops to the darkest corners of Knockturn Alley, and it was the most chaotic fun with the best team of people for a solid year.

I got to be there when it opened, and watching people come into the attraction for the first time and seeing actual tears of happiness on their faces made all those long hours on a sweltering construction site worthwhile. A core group of that team of painters still works together for ADKS in Orlando to this day, and I am super proud of all they have achieved in the past 10 years.

Do you have a personal favourite project?

I love all the black light paint projects that glow in the dark. Pandora: The World of Avatar gave us a chance to grow our sculptural skills as well as truly master the art of integrating glow-in-the-dark paint with sculptural plants that were illuminated from within, so that was a solid contender, but I am also a big enough nerd to have really enjoyed working on the Star Wars Galaxy’s Edge project.

What are the biggest issues facing Adirondack Studios, and the attractions industry more widely?

There is a generational gap for skilled artisans who can take an idea and turn it into a real, physical object, artfully done and utterly believable, no matter how fantastic the subject matter. A wave of old-school scenery designers, carpenters, welders and artists is aging out of the business, and a good number of younger people coming into the industry have terrific computer design and modelling skills but have minimal experience with the real-world tools and techniques with which we build these worlds of entertainment. Companies like ADKS, with our 50-year, multi-generational history of experience, are increasingly rare and valuable to keep the world of themed entertainment vibrant and exciting.

Seeing actual tears of happiness on their faces made all those long hours worthwhile
New York City’s ‘electric lemon grove’ installation Citrovia opened in 2021 / Alan Schindler
Lara Brunelle has worked on projects including Meow Wolf Convergence Station / Meow Wolf
Adirondack Studios project: Body Odyssey – Franklin Institute, Philadelphia, US

Adirondack Studios collaborated with The Franklin Institute and MDSX on the new Body Odyssey exhibit – an immersive journey through the human body.

ADKS was brought in as a consultant to work with MDSX during the schematic design phase of Body Odyssey to assist with practical solutions for creating three new galleries, one of which includes new exhibits and interactives designed to complement TFI’s popular walk-through heart exhibit.

The Body Odyssey explores how the human body interacts with the world / The Franklin Institute
Adirondack Studios project: Bavarian Blast Waterpark – Bavarian Inn Lodge, Michigan, US

Opened in March 2025, this new waterpark was designed and constructed by Aquatic Development Group. Adirondack Studios provided creative design, sampling and mock ups, fabrication, installation and project delivery services.

The Bavarian Blast indoor waterpark opened earlier this year / Bavarian Inn Lodge
Adirondack Studios project: Wicked: The Experience – Universal Orlando Resort, US

Adirondack Studios collaborated with the Luna Entertainment Group and Universal Orlando Resort to create immersive attraction Wicked: The Experience, which opened in November 2024.

The Wicked Experience features themed spaces, film costume replicas and Wicked merchandise / Universal Orlando Resort
Adirondack Studios project: Mayor Clayton’s Wonderland – Give Kids the World Village, Florida, US

Non-profit Florida resort Give Kids the World Village offers free week-long vacations to children with critical illnesses and their families from around the world. ADKS acted as general contractor for the creation of Mayor Clayton’s WonderLab, a hands-on, immersive STEAM activity centre designed to inspire curiosity and foster collaboration. ADKS collaborated with specialist lighting designers and other artisans and builders, and created a range of activities and exhibits for the centre, which opened in July 2025.

ADKS created exhibits for the newly opened STEAM activity centre / Adirondack Studios

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2025 issue 2
  • Editor's letter: Betting on horror
    Year-round horror experiences are a fast-growing trend, but will the companies betting big see their investments pay off?
  • People: Thelma Golden
    As the Studio Museum in Harlem prepares to reopen, its CEO explains why the institution is more important than ever
  • People: Linda Conlon
    A driving force behind the creation of the International Centre for Life, CEO Linda Conlon has seen massive change over the past 25 years. So what’s next for the science centre?
  • People: Fiona Eastwood
    With a passion for the industry, the new CEO of Merlin Entertainments says she is ready to lead the company to a new era of expansion and growth
  • Design & fabrication: Making a scene
    As Adirondack Studios celebrates its 50th birthday, we speak to co-founders Michael Blau and Tom Lloyd, and production art director Lara Brunelle
  • Theme parks: Out of this world
    The first major US theme park to open in almost 25 years, Universal Epic Universe is big news for the industry. We hear from the creative team that made it happen
  • Immersive experiences: One love
    The creators of new Vegas immersive experience Hope Road have partnered with Bob Marley’s children to tell the story of his life and music
  • Zoos: Into the wild
    Billed as Asia’s first adventure-based zoo park, Rainforest Wild Asia lets visitors experience animals in a whole new way. We find out more
  • Theme parks: Sleeping beauty
    Fairytale magic meets traditional grand hotel at Efteling’s newest accommodation offering. Its designer shares the vision
  • Immersive attractions: Lost in music
    As immersive music and hospitality company the Lost Estate announces its latest production, co-founder Eddy Hackett shares its global expansion plans
  • Immersive: Virginie Valastro
    A dramatic ancient canyon made for an amazing starting place for the creation of a spectacular new scare attraction, says its creator
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LATEST NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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