Why are leisure and entertainment so important for retail areas today? With online sales booming, traditional retail – whether in city centres or shopping centres – has adapted its offering and its marketing approach. The challenge now for those involved in real estate business such as Triple Five, Regions Group, Sonae Sierra, Wanda Group and Apsys, to name a few, is to redefine the idea of the shopping centre, and provide an enhanced customer experience. Customers will still visit shopping centres with the goal of purchasing, but they will also come to spend a day of fun, fellowship and leisure with family and friends. The shopping centre is a one stop shop for today’s customers.
How does MAPIC showcase Retailtainment & Edutainment over three days? Firstly, MAPIC focuses on retail real estate on a global scale. It’s the only event where all types of development sites are represented: shopping centres, city centres, outlying areas, transit zones, factory outlets and leisure centres. This is a unique opportunity for leisure operators and leisure brands to meet with their peers and exchange best practices with international players and owners of different retail site types.
How will entertainment and leisure integrate in shopping centres? In the previous century, culture, leisure and entertainment played a nominal role in the shopping centre strategy, and were perceived in some ways as merely philanthropic or charitable in nature. But in the wake of online competition, many savvy developers and shopping centre operators now perceive a major opportunity to increase footfall by rebranding the shopping centre as an event-space that encourages the public to stay longer (and buy more) while visiting the mall. Events can be focused on culture, leisure or education.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 2
Editor's letter: The New Philanthropists
Tech is hot and as the growing number of tech millionaires
turn their thoughts to philanthropy, tech-related
attactions will prosper
Profile: Mario Mamon
The current chair of IAAPA talks about
his role with the organisation, doubling
the size of family theme park Enchanted
Kingdom in the Philippines and the
devastation of Super Typhoon Haiyan
Museums: MOHAI
MOHAI's executive director,
Leonard Garfield, talks about
the Seattle museum's new Bezos
Center for Innovation, named after
Amazon founder Jeff Bezos
Science centres: Appliance of science
Andreas Waschk and Mike Boris
explain how they made Blueprint
Entertainment into Europe's largest
private science centre operator
Museums: Olympic Movement
Director Francis Gabet describes how
The Olympic Museum's extensive
refurbishment reflects the excitement
and diveristy of the modern Games
Planetariums: Starry skies
The newly upgraded Fiske Planetarium in
Boulder, Colorado now boasts the highest
specification full dome theatre in the US.
Director Douglas Duncan tells us more
Museums: Beautiful minds
The founders of MoMath, the New York
Museum of Mathematics, tell us how
they're on a mission to get ordinary
people to fall in love with maths
World expos: Brave new world
Christian Lachel considers how world
expos can raise global awareness
about what matters for the planet
3D/4D/5D: IMERSA
A review of the fifth annual IMERSA
conference held in Denver, Colorado
Advertisement feature: EAS 2014
The exhibitors reveal what they’ll be showcasing at EAS in
September and what the hot topics of conversation will be
Waterparks: Wet'n'Wild
Wet'n'Wild Sydney has welcomed
a million visitors through its gates
since opening in December. Managing
director Chris Warhurst tells us why
Ticketing: Convenience store
Gateway's Liesel Tarquini explains
how mobile web stores can help
generate additional revenue
for attractions operators
In 2014, a dedicated RETAILTAINMENT zone will gather key players from the sector. Strategically located in Riviera 7, this unique area will feature pitching sessions and a café to network and do business in.
Find out more Contact Laetitia Garat, sales manager Tel +33 6 03 28 48 33 Email [email protected] www.mapic.com
Why are leisure and entertainment so important for retail areas today? With online sales booming, traditional retail – whether in city centres or shopping centres – has adapted its offering and its marketing approach. The challenge now for those involved in real estate business such as Triple Five, Regions Group, Sonae Sierra, Wanda Group and Apsys, to name a few, is to redefine the idea of the shopping centre, and provide an enhanced customer experience. Customers will still visit shopping centres with the goal of purchasing, but they will also come to spend a day of fun, fellowship and leisure with family and friends. The shopping centre is a one stop shop for today’s customers.
How does MAPIC showcase Retailtainment & Edutainment over three days? Firstly, MAPIC focuses on retail real estate on a global scale. It’s the only event where all types of development sites are represented: shopping centres, city centres, outlying areas, transit zones, factory outlets and leisure centres. This is a unique opportunity for leisure operators and leisure brands to meet with their peers and exchange best practices with international players and owners of different retail site types.
How will entertainment and leisure integrate in shopping centres? In the previous century, culture, leisure and entertainment played a nominal role in the shopping centre strategy, and were perceived in some ways as merely philanthropic or charitable in nature. But in the wake of online competition, many savvy developers and shopping centre operators now perceive a major opportunity to increase footfall by rebranding the shopping centre as an event-space that encourages the public to stay longer (and buy more) while visiting the mall. Events can be focused on culture, leisure or education.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 2
Editor's letter: The New Philanthropists
Tech is hot and as the growing number of tech millionaires
turn their thoughts to philanthropy, tech-related
attactions will prosper
Profile: Mario Mamon
The current chair of IAAPA talks about
his role with the organisation, doubling
the size of family theme park Enchanted
Kingdom in the Philippines and the
devastation of Super Typhoon Haiyan
Museums: MOHAI
MOHAI's executive director,
Leonard Garfield, talks about
the Seattle museum's new Bezos
Center for Innovation, named after
Amazon founder Jeff Bezos
Science centres: Appliance of science
Andreas Waschk and Mike Boris
explain how they made Blueprint
Entertainment into Europe's largest
private science centre operator
Museums: Olympic Movement
Director Francis Gabet describes how
The Olympic Museum's extensive
refurbishment reflects the excitement
and diveristy of the modern Games
Planetariums: Starry skies
The newly upgraded Fiske Planetarium in
Boulder, Colorado now boasts the highest
specification full dome theatre in the US.
Director Douglas Duncan tells us more
Museums: Beautiful minds
The founders of MoMath, the New York
Museum of Mathematics, tell us how
they're on a mission to get ordinary
people to fall in love with maths
World expos: Brave new world
Christian Lachel considers how world
expos can raise global awareness
about what matters for the planet
3D/4D/5D: IMERSA
A review of the fifth annual IMERSA
conference held in Denver, Colorado
Advertisement feature: EAS 2014
The exhibitors reveal what they’ll be showcasing at EAS in
September and what the hot topics of conversation will be
Waterparks: Wet'n'Wild
Wet'n'Wild Sydney has welcomed
a million visitors through its gates
since opening in December. Managing
director Chris Warhurst tells us why
Ticketing: Convenience store
Gateway's Liesel Tarquini explains
how mobile web stores can help
generate additional revenue
for attractions operators
In 2014, a dedicated RETAILTAINMENT zone will gather key players from the sector. Strategically located in Riviera 7, this unique area will feature pitching sessions and a café to network and do business in.
Find out more Contact Laetitia Garat, sales manager Tel +33 6 03 28 48 33 Email [email protected] www.mapic.com
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
