PRODUCT NEWS
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The Great Lego Race to make UK debut at Legoland Discovery Centre Manchester |
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27 Jul 2018 . BY Lauren Heath-Jones |
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The Great Lego Race is the first attraction of its kind to open in the UK |
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The Great Lego Race, Lego's first VR experience, is set to make its UK debut at the Legoland Discovery Centre in Manchester.
Expected to open on 1 August The Great Lego Race is the second attraction of its kind in the world, and the first to launch in the UK.
A 360-degree immersive experience the ride takes guests on a magical journey through a brick-built Lego world, where they take part in a thrilling race across rocky mountains, rolling rivers and hot lava.
Lasting approximately two and a half minutes, the ride is designed for guests aged six and up and features innovative multi-sensory VR pods developed by UK-based VR firm Immotion. The VR pods can seat up to four people, and combines sight, sound and motion to create a completely immersive, sensory experience.
"We are excited about delivering this specially created VR experience in the UK." said Immotion's executive chairman Martin Higginson,"it demonstrates the kind of VR experiences we can develop on behalf of our partners"
"It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners. This is one of Immotion's highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry." Higginson concluded.
Jenn McDonough, general manager Manchester Cluster, Merlin Entertainments, said: "We're thrilled to be the first location in the UK to offer this amazing experience."
"We were the first Legoland Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It's incredibly exciting to be a part of, and I'm certain Lego fans are going to love it," she added.
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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