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Accesso’s Steve Brown reveals Prism
09 Jun 2017 . BY Lauren Heath-Jones
Prism collects data on guest behaviour in real time, which can be used to improve the guest expierence
There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?

“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says.

“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.

“This is truly the new standard in smart-park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”

Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
PRODUCT NEWS
Efteling relaunches Python roller coaster following refurbishment
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Sysco completes major tech integration for new Ocean Liners exhibition at the V&A Museum
AV specialist Sysco has completed a major tech integration for a new exhibition at the Victoria & Albert Museum in London, UK.
Penny Press Factory makes splash at Dubai Aquarium
The Penny Press Factory has installed a themed penny press at the Dubai Aquarium and Underwater Zoo .
Red Raion to showcase VR movies at DEAL with exhibition partner Ferretti International
Red Raion has partnered with middle-eastern hardware manufacturer Ferretti International to showcase its VR movies at the Dubai Entertainment Amusement & Leisure Show (DEAL).
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SnowDome
Salary: Circa £30,000
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COMPANY PROFILE
Antonio Zamperla Spa

Zamperla offers a broad range of rides. Providing entertaining amusement for high-adrenaline [more...]
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VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
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CATALOGUE GALLERY
 

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ATTRACTIONS DIRECTORY
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ATTRACTIONS DIARY

06-09 May 2018

American Alliance of Museums: Annual Meeting & MuseumExpo

Phoenix Convention Center and Venues, Phoenix, United States
15 May 2018

Digital Marketing Solutions Summit

Hilton Hotel, Canary Wharf, London, United Kingdom
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Jobs . News . Products . Magazine
PRODUCT NEWS
Accesso’s Steve Brown reveals Prism
09 Jun 2017 . BY Lauren Heath-Jones
Prism collects data on guest behaviour in real time, which can be used to improve the guest expierence
There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?

“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says.

“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.

“This is truly the new standard in smart-park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”

Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
PRODUCT NEWS
Efteling relaunches Python roller coaster following refurbishment
Efteling, a fantasy theme park based in The Netherlands, has reopened its iconic Python coaster, following a €4.5m (£3.9m, US $5.6m) refurbishment.
Sysco completes major tech integration for new Ocean Liners exhibition at the V&A Museum
AV specialist Sysco has completed a major tech integration for a new exhibition at the Victoria & Albert Museum in London, UK.
Penny Press Factory makes splash at Dubai Aquarium
The Penny Press Factory has installed a themed penny press at the Dubai Aquarium and Underwater Zoo .
Red Raion to showcase VR movies at DEAL with exhibition partner Ferretti International
Red Raion has partnered with middle-eastern hardware manufacturer Ferretti International to showcase its VR movies at the Dubai Entertainment Amusement & Leisure Show (DEAL).
+ More products  
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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