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Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

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Jobs . News . Products . Magazine
NEWS
Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

MORE NEWS
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia
Architecture firms Snøhetta and Blight Rayner have won an international competition to design an AU$150m (US$103.8m, €90m, £81.4m) theatre for the Queensland Performing Arts Centre (QPAC) in Brisbane, Australia.
Kew Gardens opens giant natural play zone
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May).
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Duty Manager
Dinotropolis
Salary: £20-£25K depending on experience.
Job location: Dartford, UK
Operations Manager
Wild Life
Salary: Competitive
Job location: Whitsundays QLD, Australia
Head of Central Scheduling and Planning
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
Strategic Account Sales Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS