FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world | attractionsmanagement.com news
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FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
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NEWS
FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
RELATED STORIES
FC Barcelona make breakthrough in bid to build new stadium and 'Barça' district


FC Barcelona's ambitious plan to create a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium has been given the provisional green light by the city council.
Lionel Messi theme park to open in China in 2019


Footballer Lionel Messi has inspired a new theme park in China, which will have over 20 multimedia attractions dedicated to the FC Barcelona star.
FC Barcelona to build Chinese version of La Masia academy


FC Barcelona is aiming to capitalise on the growing thirst for football in China by developing a training academy in the mould of its legendary La Masia in Haikou.
FC Barcelona claims €600m campus will invigorate city's tourism


The director in charge of overseeing FC Barcelona’s ambitious expansion plans has said that the €600m leisure campus planned by the club will reinvigorate the city and boost tourism.
MORE NEWS
Blackstone acquires live events specialist NEC Group
Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group.
Norwich Castle Museum obtains HLF £9.2m funding
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
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Public Relations Representative
Legoland
Salary: Competitive rate of pay
Job location: California, USA
Director of Operations
Legoland
Salary: Competitive
Job location: California, USA
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
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Salary: Competitive
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Salary: Competitive
Job location: Columbus, OH, USA
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Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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