FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
RELATED STORIES
FC Barcelona make breakthrough in bid to build new stadium and 'Barça' district


FC Barcelona's ambitious plan to create a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium has been given the provisional green light by the city council.
Lionel Messi theme park to open in China in 2019


Footballer Lionel Messi has inspired a new theme park in China, which will have over 20 multimedia attractions dedicated to the FC Barcelona star.
FC Barcelona to build Chinese version of La Masia academy


FC Barcelona is aiming to capitalise on the growing thirst for football in China by developing a training academy in the mould of its legendary La Masia in Haikou.
FC Barcelona claims €600m campus will invigorate city's tourism


The director in charge of overseeing FC Barcelona’s ambitious expansion plans has said that the €600m leisure campus planned by the club will reinvigorate the city and boost tourism.
MORE NEWS
Europe's tallest observation wheel planned for Newcastle
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.
Moriyuki Ochiai seeks to surprise and delight with 'Constellation of Stargazing Tea Rooms'
Japanese studio Moriyuki Ochiai Architects have designed a cluster of vibrant, polygonal tea houses that double as a new “sanctuary for stargazing” for budding astronomers.
Poor ticket sales force closure of Portland Science Center
The city of Portland in Maine, US, has lost its science centre after just three years of operation, owing to poor ticket sales.
National Museums Liverpool names Laura Pye as its new director
Laura Pye has been named director of National Museums Liverpool (NML), with the current head of culture for Bristol City Council to take up her new position in August.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location:
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  

COMPANY PROFILE
Picsolve International Ltd

The company is backed by Eight Roads, the private investment arm of Fidelity International Limited [more...]
+ More profiles  
FEATURED SUPPLIER

Holovis puts riders at the heart of the Wicker Man with immersive storytelling
Following its public opening last week, Holovis' Peter Cliff has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers. [more...]
VIDEO GALLERY

Clip 'n Climb - The innovative fun climbing concept
With over 30 climbing challenges, Clip ‘n Climb offers an entertaining and fun activity for the entire family! Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Birds of a Feather 4D Trailer – nWave Pictures
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

30-31 May 2018

Vision for Cardiff Bay & Heritage

The Exchange Hotel, Cardiff, United Kingdom
07-09 Jun 2018

Ecsite Annual Conference 2018

Natural History Museum of Geneva, Geneva, Switzerland
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

16 May 2018 issue 104


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive
experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.



Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
RELATED STORIES
FC Barcelona make breakthrough in bid to build new stadium and 'Barça' district


FC Barcelona's ambitious plan to create a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium has been given the provisional green light by the city council.
Lionel Messi theme park to open in China in 2019


Footballer Lionel Messi has inspired a new theme park in China, which will have over 20 multimedia attractions dedicated to the FC Barcelona star.
FC Barcelona to build Chinese version of La Masia academy


FC Barcelona is aiming to capitalise on the growing thirst for football in China by developing a training academy in the mould of its legendary La Masia in Haikou.
FC Barcelona claims €600m campus will invigorate city's tourism


The director in charge of overseeing FC Barcelona’s ambitious expansion plans has said that the €600m leisure campus planned by the club will reinvigorate the city and boost tourism.
MORE NEWS
Europe's tallest observation wheel planned for Newcastle
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.
Moriyuki Ochiai seeks to surprise and delight with 'Constellation of Stargazing Tea Rooms'
Japanese studio Moriyuki Ochiai Architects have designed a cluster of vibrant, polygonal tea houses that double as a new “sanctuary for stargazing” for budding astronomers.
Poor ticket sales force closure of Portland Science Center
The city of Portland in Maine, US, has lost its science centre after just three years of operation, owing to poor ticket sales.
National Museums Liverpool names Laura Pye as its new director
Laura Pye has been named director of National Museums Liverpool (NML), with the current head of culture for Bristol City Council to take up her new position in August.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location:
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS