FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
Visitors able to enjoy immersive experiences 'based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun'
Credit: FC Barcelona
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe – Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.
Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”
Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”
To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.
“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.
“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.
Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.
The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.
Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”
Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
Lionel Messi theme park to open in China in 2019 POSTED 02 Jun 2017. BY Kim Megson Footballer Lionel Messi has inspired a new theme park in China, which will have over 20
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FC Barcelona to build Chinese version of La Masia academy POSTED 06 Mar 2017. BY Matthew Campelli FC Barcelona is aiming to capitalise on the growing thirst for football in China by developing a training
academy in the mould of its legendary La Masia in Haikou.
FC Barcelona claims €600m campus will invigorate city's tourism POSTED 07 Sep 2016. BY Kim Megson The director in charge of overseeing FC Barcelona’s ambitious expansion plans has said
that the €600m leisure campus planned by the club will reinvigorate the city and boost
tourism.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world
POSTED 14 May 2018 . BY Kim Megson
Visitors able to enjoy immersive experiences 'based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun'
Credit: FC Barcelona
We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe – Fernando Eiroa, delegate councillor for Parques Reunidos
Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.
Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”
Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”
To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.
“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.
“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.
Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.
The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.
Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”
Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos and its delegate councillor Fernando Eiroa Credit: FC Barcelona
Lionel Messi theme park to open in China in 2019 POSTED 02 Jun 2017. BY Kim Megson Footballer Lionel Messi has inspired a new theme park in China, which will have over 20
multimedia attractions dedicated to the FC Barcelona star.
FC Barcelona to build Chinese version of La Masia academy POSTED 06 Mar 2017. BY Matthew Campelli FC Barcelona is aiming to capitalise on the growing thirst for football in China by developing a training
academy in the mould of its legendary La Masia in Haikou.
FC Barcelona claims €600m campus will invigorate city's tourism POSTED 07 Sep 2016. BY Kim Megson The director in charge of overseeing FC Barcelona’s ambitious expansion plans has said
that the €600m leisure campus planned by the club will reinvigorate the city and boost
tourism.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
